Watch Out for Pay-to-Play Scams

Mika Shinno - Photo by Aaron Rogosin

Every year as the festival draws closer, many artists are invited to perform at what appear to be official SXSW Music Festival Showcases, but are not.

SXSW does not charge our artists to perform at official showcases, and we operate on a strict invitation-only policy. We do not condone these solicitations, and actively do everything we can to protect artists from being victimized by “pay-to-play” scams. Be on the lookout for any suspicious approaches that require you to pay money to perform or audition.

Help us help you – let us know if someone approaches you with a “SXSW” pay-to-play opportunity. Please send any leads or inquiries to, and we will happily look into the matter for you.

Mika Shinno – Photo by Aaron Rogosin

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