Kimo Sabe Mezcal Trusted Friend Poker Tournament with Phil Hellmuth

Phil Hellmuth

Have the ultimate Trusted Friend experience with one of Kimo Sabe’s long time ambassadors, poker legend Phil Hellmuth! First come first serve gets to play a game with the Poker Brat himself, share a night of Kimo Sabe Mezcal cocktails and the chance to win a paid trip for two to Zacatecas, Mexico.

We will also open the event for a group of 75-100 Trusted Friends to watch the tournament and enjoy Kimo Sabe cocktails on tap. To sign up to watch, RSVP to our EventBrite or Facebook with your name, contact information attendees must be SXSW registrants.

To be considered for the tournament, you must be a SXSW registrant and know how to play Texas Hold’em Poker. Please sign up by emailing

All tournament participants will receive a signed copy of Phil’s newest book, #POSITIVITY. If you manage to be the last player standing against the Poker Brat, you'll win a trip for two to Zacatecas, the home of Kimo Sabe Mezcal.

Sunday, March 11th
The Driskill - Victorian Room
604 Brazos St. Austin, TX

Phil Hellmuth Jr. is the greatest player to ever play poker, winning an unprecedented 13 world championships at the World Series of Poker, including his latest wins in July, 2012, and October 2012, when he won the coveted WSOP Europe title in Cannes, France. Hellmuth holds the world record for both most cash finishes at the WSOP (100) and most WSOP final tables (49). Of his 49 final tables, 20 are in non Hold-’em games such as 2-7 Lowball, Seven Card Stud, Seven Card Razz, Pot Limit Omaha, and H.O.R.S.E. Of those 20 non Hold-’em events, Hellmuth has finished runner-up 5 times. His live tournament winnings exceed $17,400,000.

The Poker Brat has been a longtime partner to Kimo Sabe Mezcal, a company dedicated to sharing wonderful moments with Trusted Friends. Last year, Kimo Sabe Mezcal signed a successful partnership with Rush Street Productions as the title partner to Poker Night in America. The collaboration was a perfect fit for Kimo Sabe’s Trusted Friend mentality—a lively spirit to accompany the camaraderie and fun of the poker playing community.

Content and image provided by Kimo Sabe Mezcal

By John Krause