Want to know how SXSW became SXSW? Download this free mp3 of author Joe Nick Patoski’s reading of the South by Southwest chapter from his new book, Austin to ATX: The Hippies, Pickers, Slackers & Geeks Who Transformed the Capital of Texas (Texas A&M University Press).
The book is a collection of origin stories that tell the history of Austin’s emergence as a creative city and a vital hub of all things alternative, including the Armadillo World Headquarters, Austin City Limits, the Austin Film Society, South Congress Avenue, Esther’s Follies, Franklin BBQ, and the Cathedral of Junk.
Patoski was a participant in the very first South By Southwest in 1987 and has been active in the event ever since. His book details South By Southwest’s humble beginnings and follows its rise and expansion embracing film and interactive as well as music to become the event that it is today.
Don’t miss Joe Nick Patoski at SXSW 2019 where he’ll moderate the Who and What Makes Austin Austin session on Sunday, March 10 with Heather Brunner, CEO of WP Engine; Sandra Adair, film editor and director of The Story of Lance Letscher (which premiered at SXSW Film 2018); and Aaron Franklin of Franklin BBQ, one of Austin’s most celebrated startups.