Before heading to the heart of Texas, ensure you have plenty of luggage space for all the new SXSW gear you're sure to collect throughout your visit!

An old pro would tell you to hit the Austin Convention Center merch store first to ensure your festival favorites don't sell out. But this year, stocking up on memorabilia has never been easier with pre-sale items, exclusive collaborations for charitable causes, and for the first time EVER, an official SXSW Merch Truck circulating throughout the city during SXSW 2023.

Whether you’re looking for that perfect Pride tee to add to your collection or building your nephew's cool festival onesie wardrobe, our gear store has you covered.

Don't miss out on limited edition, silkscreen posters for SXSW 2023 by Rex Sterling Hamilton; Film & TV Festival by Becky Cloonan; and Comedy Festival by Esao Andrews.

Browse the newest SXSW apparel, posters and pre-sale items that are sure to be in everyone's tote this year. Stay tuned for more information about our Merch Truck to get your SX lewk sorted.

Send SXSW straight to your door with merchandise available 24/7 at merch.sxsw.com.