SXSW 2023 Official Merch

SXSW Is Here and We Have the Merch to Prove It

Shop 2023 Pre-Sale, Collabs & More

Before heading to the heart of Texas, ensure you have plenty of luggage space for all the new SXSW gear you're sure to collect throughout your visit!

An old pro would tell you to hit the Austin Convention Center merch store first to ensure your festival favorites don't sell out. But this year, stocking up on memorabilia has never been easier with pre-sale items, exclusive collaborations for charitable causes, and for the first time EVER, an official SXSW Merch Truck circulating throughout the city during SXSW 2023.

Whether you’re looking for that perfect Pride tee to add to your collection or building your nephew's cool festival onesie wardrobe, our gear store has you covered.

Don't miss out on limited edition, silkscreen posters for SXSW 2023 by Rex Sterling Hamilton; Film & TV Festival by Becky Cloonan; and Comedy Festival by Esao Andrews.

Browse the newest SXSW apparel, posters and pre-sale items that are sure to be in everyone's tote this year. Stay tuned for more information about our Merch Truck to get your SX lewk sorted.

Send SXSW straight to your door with merchandise available 24/7 at merch.sxsw.com.

SXSW Merch Truck

Introducing the new SXSW Merch Truck, making it easier than ever for fans to get their hands on official 2023 Merchandise & Wristbands. Keep an eye out as she cruises the Conference & Festival in downtown Austin! We're using what3words addresses to share where the SXSW Merch Truck will appear each day. Click the links below and you'll find a 3 word address for the exact location of the truck

Schedule:
3/9: EDU Closing Party at Lustre Pearl »
3/10: Red River / Stubbs »
3/11: Paramount Theater / Congress Ave»
3/12: W 4th Street »
3/13: Paramount Theater / Congress Ave»
3/14: W 4th Street »
3/15: Red River / Stubbs »
3/16: Red River / Stubbs »
3/17: Onion Street »
3/18: Waterloo Park / Old Red River »

SXSW 2023 Merch Truck Lifestyle

SXSW 2023 Merch Truck Lifestyle

Poster Collection

The Official 2023 SXSW Poster was designed by local Austin artist, Rex Hamilton. This silkscreen is signed by the artist and hand numbered in a limited run of 400.

Final artwork may vary slightly. Final Size 18x24.

SXSW Poster Collection
The Official 2023 SXSW Poster was designed by local Austin artist, Rex Hamilton. This silkscreen is signed by the artist and hand numbered in a limited run of 400. Final artwork may vary slightly. Final Size 18x24

Collaborations for a Cause

This item raises money and awareness for HAAM, the Health Alliance for Austin Musicians. HAAM provides access to affordable healthcare for greater Austin’s low-income, working musicians, with a focus on prevention and wellness.

Collaborations for a Cause
This item raises money and awareness for HAAM, the Health Alliance for Austin Musicians. HAAM provides access to affordable healthcare for greater Austin’s low-income, working musicians, with a focus on prevention and wellness.

Specialty Items

Take SX on the go with you in this durable, insulated travel Tumbler.

SXSW Specialty Items
Take SX on the go with you in this durable, insulated travel Tumbler.

Headwear

This khaki bucket hat features the official SXSW logo on a woven label as well as an all-over arrow icon pattern. Available in multiple sizes for the best fit. This hat was designed exclusively for SXSW by New Era.

SXSW Official Headwear
LOGO BUCKET HAT IN KHAKI BY NEW ERA
 

Featured Artist of SXSW 2023: Rex Hamilton

Rex Sterling Hamilton is an artist born and raised in Austin, Texas. His unique and bold artistic style is a combination of figurative, surreal, abstract, and pop art. As the Featured Artist of SXSW 2023, Hamilton designed the Official 2023 SXSW Poster, registrant tote bag, and multiple backdrops throughout the event.

"When It comes to subject matter, I initially began replacing skin tones with surreal colors when I decided I wanted my art to be seen as just “Art”. I didn’t want the color of my skin to be the focal point of my art, and I didn’t want that to be the first thing someone would see when they viewed my art. At the time I felt as though Black artists were always given the title “Black Artist” and the work, regardless of style, would be grouped together as “Black Art”. I just wanted to be seen as an “Artist”. And I wanted my art to have a universality to it, I wanted it to feel super inclusive. Art that anyone of any race could appreciate. Using surreal colors for the skin would allow anyone to see themselves in the work. Ultimately, we’re all humans on a planet, in this together, and I wanted my work to reflect that. Nowadays, as the world has changed and evolved, I feel it’s important to be seen as both a Black Artist and an Artist. And now my style has evolved. I represent People of Color and paint them as People of colors." – Rex Hamilton

Don't forget to grab your exclusive Rex Hamilton tote bag when you pickup your badge in the Exhibit Hall 1 of the Austin Convention Center. Plus, snap a picture with one of Hamilton's beautiful backdrops before you set off on your SX adventure!

See You At SXSW 2023

Get ready to celebrate the convergence of the tech, film, television, and music industries across a variety of programming formats and special events from March 10-19 in Austin, TX.

Keep up with us on Twitter, LinkedIn, Instagram, Facebook, and TikTok.

SXSW 2023 Official Merch – Photo by Katrina Barber

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