SXSW Is Here and We Have the Merch to Prove It

Featured Artist of SXSW 2023: Rex Hamilton

Rex Sterling Hamilton is an artist born and raised in Austin, Texas. His unique and bold artistic style is a combination of figurative, surreal, abstract, and pop art. As the Featured Artist of SXSW 2023, Hamilton designed the Official 2023 SXSW Poster, registrant tote bag, and multiple backdrops throughout the event.

"When It comes to subject matter, I initially began replacing skin tones with surreal colors when I decided I wanted my art to be seen as just “Art”. I didn’t want the color of my skin to be the focal point of my art, and I didn’t want that to be the first thing someone would see when they viewed my art. At the time I felt as though Black artists were always given the title “Black Artist” and the work, regardless of style, would be grouped together as “Black Art”. I just wanted to be seen as an “Artist”. And I wanted my art to have a universality to it, I wanted it to feel super inclusive. Art that anyone of any race could appreciate. Using surreal colors for the skin would allow anyone to see themselves in the work. Ultimately, we’re all humans on a planet, in this together, and I wanted my work to reflect that. Nowadays, as the world has changed and evolved, I feel it’s important to be seen as both a Black Artist and an Artist. And now my style has evolved. I represent People of Color and paint them as People of colors." – Rex Hamilton

Don't forget to grab your exclusive Rex Hamilton tote bag when you pickup your badge in the Exhibit Hall 1 of the Austin Convention Center. Plus, snap a picture with one of Hamilton's beautiful backdrops before you set off on your SX adventure!

See You At SXSW 2023

Get ready to celebrate the convergence of the tech, film, television, and music industries across a variety of programming formats and special events from March 10-19 in Austin, TX.

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SXSW 2023 Official Merch – Photo by Katrina Barber