Social Media and Marketing Toolkit

 

Build buzz with our Social Media Toolkit and spread the word about your participation in the SXSW 2022 Conference and Festivals. With these resources, samples, tips and more your team can effortlessly reach your ideal online audience and share updates throughout the event.

Don’t forget to follow SXSW on Facebook, Twitter, LinkedIn, Instagram, and SXSW News to stay up-to date on all things leading up to March.

Happy Sharing!


Creative Industries Expo

Home of creative organizations, innovative industry leaders, and emerging startups from all over the world, maximize your experience and promote your participation in the Creative Industries Expo.

Suggested Copy

“Itching for some inspiration? Catch us on the show floor at the #SXSW Creative Industries Expo, and connect with us and industry leaders around the world! Follow us to get into the festival spirit.”

“Get a sneak peek at some of the world’s best-kept secrets during the #SXSW Creative Industries Expo March DATE 2022!”

“#SXSW 2022 is here! Find us In the Creative Industries Expo at booth number XXX”

Image Downloads

Download and save these images to share on social media or embed on your website, blog, or email campaign.

Instagram | Instagram Story | Facebook | Twitter

Wellness Expo

The SXSW Wellness Expo returns to SXSW to fuel your mind, body, and soul. Occurring over two days at the Palmer Events Center, this exhibition brings thousands of SXSW attendees interested in healthy living together with companies in the continually-growing wellness industry.

Suggested Copy

“Treat yo’self to some healthy living inspiration, fitness workshops and more at our #SXSW Wellness Expo Booth!🧘🏻‍♂See you in Austin!”

“We put the “Om” in OMG! Vitit us at the #SXSW Wellness Expo🌿 March 12–13, 2022!”

“Zen and the art of wellness deep in the 💚of Texas! Stop by our booth at the #SXSW Wellness Expo.”

Image Downloads

Download and save these images to share on social media or embed on your website, blog, or email campaign.

Instagram | Instagram Story | Facebook | Twitter

Game Industry Expo

Where the joy of gaming meets the passion of technology and creativity of storytelling. This exhibition brings thousands of SXSW registrants up close and personal with their favorite developers for a chance to learn from established industry leaders.

Suggested Copy

“The future is now! Find out where technology, gaming & innovation intersect at #SXSW and catch us at the Game Industry Expo 👉Booth number XXX”

“Get a behind-the-scenes look into the world of gaming, including gaming culture, development, cosplay and more at the #SXSW Game Industry Expo March 13-15 2022!”

“Who’s ready for a little friendly competition?🎮We’re SO stoked to be exhibitors at #SXSW Game Industry Expo, come say hello!”

Image Downloads

Download and save these images to share on social media or embed on your website, blog, or email campaign.

Instagram | Instagram Story | Facebook | Twitter

Flatstock

Flatstock displays the works of the world’s top gig poster artists. The show features posters of varying styles, colors, and techniques for sale by the talented artists who created them.

Suggested Copy

“There’s only one place to experience the wild, weird and wonderful Flatstock at #SXSW 😜. Find us at Booth number XXX”

“Whatever your plans are for March, cancel them. 🙅🏽‍♀️You’re now heading to #SXSW so experience an incredible gig poster artist showcase at Flatstock March 17-19 2022. See ya there!”

“Step into the minds of some of the best creatives featured by the American Poster Institute at #SXSW Flatstock and find us at Booth #XXX”

Image Downloads

Download and save these images to share on social media or embed on your website, blog, or email campaign.

Instagram | Instagram Story | Facebook | Twitter

XR Experience

Immerse yourself in the latest VR/AR storytelling from some of the most creative minds in the world at the SXSW XR Experience.

Suggested Copy

“Austin, TX, is a gateway to a million different worlds✨🧙🏽‍♂and the #SXSW XR Experience is your key. Find us at Booth number XXX”

“Get a sneak peek at some of the world’s best-kept secrets during the #SXSW XR Experience March 13-16 2022!”

“We’re premiering our latest project at #SXSW XR Experience! Let’s see if you can guess the plot: 🪖🏓🛥🏃🏽‍♂️🪶”

Image Downloads

Download and save these images to share on social media or embed on your website, blog, or email campaign.

Instagram | Instagram Story | Facebook | Twitter

Professional Development Hub

If you’re a company looking to hire the innovators and creatives who are part of the SXSW community, this is your opportunity to reach them through the SXSW web and social channels.

Suggested Copy

“Our team is searching for talent like you! Find your next big career move at the #SXSW Professional Development Hub.”

“Looking for a change? Follow your passions and find where you fit in the CLIENT NAME family! Find us at the #SXSW Professional Development Hub.”

Image Downloads

Download and save these images to share on social media or embed on your website, blog, or email campaign.

Instagram | Instagram Story | Facebook | Twitter

Partner Programming

Share your brand’s message with a diverse audience and ensure your followers don’t miss out by promoting your session(s) on social media.

Suggested Copy

“Make room for some stellar content and southern hospitality 🤠Head to the heart of Texas March 11 – 20, 2022, where we are teaming up with #SXSW for a legendary program you can’t miss!”

“We are joining forces with #SXSW to bring you an experience like never before. Check out PROGRAMMING TITLE on March DATE 2022 for an exclusive look at what our team has in store.”

Image Downloads

Download and save these images to share on social media or embed on your website, blog, or email campaign.

Instagram | Instagram Story | Facebook | Twitter

Official Event

Create buzz around your Official Event and ensure SXSW attendees add it to their personalized schedule with an eye catching social post.

Suggested Copy

“We’re stoked to be an official partner of #SXSW! Join us for a special event on March DATE 2022 to celebrate OFFICIAL EVENT THEME.”

“If you’re not at OFFICIAL EVENT, then where are you even at?!🤯 Don’t get left out of our can’t-miss #SXSW event on March DATE 2022.”

Image Downloads

Download and save these images to share on social media or embed on your website, blog, or email campaign.

Instagram | Instagram Story | Facebook | Twitter

Tips For Promoting

Make your marketing efforts go further during SXSW with these tips and tricks.

  • Use the hashtag #SXSW to boost your brand’s post visibility.
  • Like, share and retweet posts from speakers, bands, filmmakers and brands who have recently participated or will be participating at SXSW.
  • Retweet positive news and/or reviews about participants and their work or articles relevant to SXSW from legitimate outlets.
  • Add a call to action information such as “To join in the party, add us to your SXSW personal schedule”.

Super Sponsors

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