Social Media and Marketing Toolkit

SXSW 2017 is shaping up to be the best year yet! To help you spread the word about your participation at SXSW, we’ve put together this toolkit, complete with resources, samples, and tips.

Click on the social media options listed below each thumbnail to access the full-sized image and save it to your device. Each social media image is sized for sharing on Facebook, Twitter, and Instagram. You can also embed the images on your website or in blog posts.

Don’t forget to follow SXSW on Facebook, Twitter, and Instagram to stay up-to date on all things leading up to March.

Happy Sharing!

Table of Contents

Trade Show
SouthBites Trailer Park
Startup Spotlights
Gaming Expo
Flatstock
SXSW Create
SXSW Marketplace
Job Market
Events, Parties, Lounges & Activations
Press Releases & Blog Posts
Tips for Promoting Your Event


Trade Show

See You at SX! Trade Show Facebook

Facebook | Twitter | Instagram

Tweets

  • Join me at the #SXSW Trade Show, March 12-15! I’ll be at booth [insert trade show booth number] http://ow.ly/YoR5309ncP4
  • We can’t wait for the #SXSW Trade Show, March 12-15! Find us at booth [insert trade show booth number] http://ow.ly/YoR5309ncP4
  • Add the #SXSW Trade Show to your schedule on March 12-15! We’ll be at booth [insert trade show booth number] http://ow.ly/YoR5309ncP4

Instagram Captions

  • Join me at the #SXSW Trade Show, March 12-15! I’ll be at booth [insert trade show booth number]. sxsw.com/tradeshow
  • We can’t wait for the #SXSW Trade Show, March 12-15! Find us at booth [insert trade show booth number]. sxsw.com/tradeshow
  • Mark your calendar for the #SXSW Trade Show on March 12-15! We’ll be at booth [insert trade show booth number]. sxsw.com/tradeshow

Facebook Captions

  • Join me at the #SXSW Trade Show, March 12-15! I’ll be at booth [insert trade show booth number] http://ow.ly/FKGR309pxmx
  • We can’t wait for the #SXSW Trade Show, March 12-15! Find us at booth [insert trade show booth number] http://ow.ly/FKGR309pxmx
  • Add the #SXSW Trade Show to your schedule on March 12-15! We’ll be at booth [insert trade show booth number] http://ow.ly/FKGR309pxmx


SouthBites Trailer Park

See You at SX! SouthBites Facebook

Facebook | Twitter | Instagram

Tweets

  • We’ll be at #SXSW serving up deliciousness. Stop by the SouthBites Trailer Park http://ow.ly/l0G0309py5u
  • We’re serving up [insert food product] at the SouthBites Trailer Park at #SXSW March 10-18. http://ow.ly/l0G0309py5u
  • Join us and other great food trucks at #SXSW SouthBites Trailer Park. March 10-18. http://ow.ly/l0G0309py5u

Instagram Captions

  • Headed to #SXSW? Make sure to stop by the SouthBites Trailer Park. We’ll be there with other fantastic food trucks March 10-18. sxsw.com/southbites
  • We’re serving up [insert food product] at #SXSW SouthBites Trailer Park all week long. Come one, come all, come hungry! sxsw.com/southbites
  • Join us and other great food trucks at #SXSW SouthBites Trailer Park. March 10-18. sxsw.com/southbites

Facebook Captions

  • We’ll be at #SXSW serving up deliciousness with some of the best food trucks in Austin and across the country. Stop by the SouthBites Trailer Park. We’re here all week long. http://ow.ly/FY6A309pyqy
  • We’re serving up [insert food product] at the SouthBites Trailer Park at #SXSW March 10-18. Stop by to try some of the best food trucks from Austin and across the country. http://ow.ly/FY6A309pyqy
  • Join us and other great food trucks at #SXSW SouthBites Trailer Park. March 10-18. http://ow.ly/FY6A309pyqy


Startup Spotlights

Tech Startup Spotlight:

See You at SX! Tech Startup Spotlight Facebook

Facebook | Twitter | Instagram

Music Startup Spotlight:

See You at SX! Music Startup Spotlight Facebook

Facebook | Twitter | Instagram

Tweets

  • Mark your calendar for our Startup Spotlight at [insert SXSW schedule link] at #SXSW. http://ow.ly/8L5Y309pzBD
  • We’re excited for our Startup Spotlight at [insert SXSW schedule link] at #SXSW http://ow.ly/8L5Y309pzBD
  • Join us and other exciting companies at our Startup Spotlight at [insert SXSW schedule link] at #SXSW. http://ow.ly/8L5Y309pzBD

Instagram Captions

  • Mark your calendar for our Startup Spotlight at [insert time and day] at #SXSW. sxsw.com/spotlights
  • We can’t wait to tell you about our startup at the Startup Spotlight at #SXSW. We’ll be there at [insert time and day]. sxsw.com/spotlights
  • Join us and other exciting companies at our Startup Spotlight at [insert time and day] at #SXSW. sxsw.com/spotlights

Facebook Captions

  • Our startup is changing the future! Find out how by joining us at our Startup Spotlight at #SXSW. We’ll be there at [insert SXSW schedule link]. For more info, go to http://ow.ly/7C66309pAcM
  • We can’t wait to tell you about our startup at the Startup Spotlight at #SXSW. We’ll be there at [insert SXSW schedule link]. For more info, go to http://ow.ly/7C66309pAcM
  • Join us and other exciting companies at our Startup Spotlight at [insert SXSW schedule link] at #SXSW. Go to http://ow.ly/7C66309pAcM for more info.


Gaming Expo

See You at SX! Gaming Expo Facebook

Facebook | Twitter | Instagram

Tweets

  • We’re excited for the #SXSWGaming Expo, March 16-18! Come geek out with us! http://ow.ly/kYtP309pBMN
  • Mark your calendar for the #SXSWGaming Expo, March 16-18! http://ow.ly/kYtP309pBMN
  • I can’t wait for the #SXSWGaming Expo. I’ll be at booth [insert booth number] http://ow.ly/kYtP309pBMN

Instagram Captions

  • We’re excited for the #SXSWGaming Expo, March 16-18! Come geek out with us! sxsw.com/gaming
  • Mark your calendar for the #SXSWGaming Expo, March 16-18! sxsw.com/gaming
  • I can’t wait for the #SXSWGaming Expo. I’ll be at booth [insert booth number] sxsw.com/gaming

Facebook Captions

  • We’ll be sharing our passion for gaming at the #SXSWGaming Expo! Mark your calendars, March 16-18. http://ow.ly/YuIY309pCft
  • Hey, gamers, geeks and nerds! Mark your calendar for the #SXSWGaming Expo, March 16-18! http://ow.ly/YuIY309pCft
  • We’re excited for the #SXSWGaming Expo, March 16-18. Come geek out with us! http://ow.ly/YuIY309pCft


Flatstock

See You at SX! Flatstock Facebook

Facebook | Twitter | Instagram

Tweets

  • I’ll be displaying my work at Flatstock 59 during #SXSW March 16-18. http://ow.ly/b5KQ309pDlC
  • Come check out my artwork, March 16-18, at Flatstock 59 at #SXSW. http://ow.ly/b5KQ309pDlC

Instagram Captions

  • I’ll be displaying my work at Flatstock 59 during #SXSW. Come to the Austin Convention Center, March 16-18. Free with sxsw.com/guestpass
  • Come check out my artwork at Flatstock 59 at #SXSW. I’ll be at the Austin Convention Center, March 16-18. Free with sxsw.com/guestpass

Facebook Captions

  • I’ll be displaying my best work at Flatstock 59 during #SXSW. Come by March 16-18. http://ow.ly/tyqe309pDyb
  • Come check out my artwork at Flatstock 59, the best poster show in the whole world. March 16-18 at #SXSW. http://ow.ly/tyqe309pDyb


SXSW Create

See You at SX! SXSW Create Facebook

Facebook | Twitter | Instagram

Tweets

  • Join me at #SXSW Create, March 10-12! Bring your imagination! http://ow.ly/9UMV309pEr9
  • We can’t wait for #SXSW Create, March 10-12! It’s fun for all ages and imaginations. http://ow.ly/9UMV309pEr9
  • Mark your calendar for #SXSW Create on March 10-12! Free and open to the public. http://ow.ly/9UMV309pEr9

Instagram Captions

  • Join me at #SXSW Create, March 10-12 at Palmer Events Center! Free for all ages and imaginations with sxsw.com/guestpass
  • We can’t wait for #SXSW Create, March 10-12 at Palmer Events Center! Free for all ages and imaginations with sxsw.com/guestpass
  • Come hackers and makers, DIYers and fun partakers! #SXSW Create is back March 10-12 and sure to please imaginations of all ages. Free with sxsw.com/guestpass

Facebook Captions

  • Join me at #SXSW Create, March 10-12! Bring your imagination! http://ow.ly/W1OT309pEMr
  • We can’t wait for #SXSW Create, March 10-12! It’s fun for all ages and imaginations. http://ow.ly/W1OT309pEMr
  • Mark your calendar for #SXSW Create on March 10-12! Free and open to the public. http://ow.ly/W1OT309pEMr


SXSW Marketplace

See You at SX! SXSW Marketplace Facebook

Facebook | Twitter | Instagram

Tweets

  • We’ll be at #SXSW Marketplace, March 16-18, along with more than 45 pop-up shops http://ow.ly/uCxE309pFqY
  • We have a pop-up shop at #SXSW Marketplace. Stop by March 16-18! http://ow.ly/uCxE309pFqY
  • We’re excited to be a part of the first ever #SXSW Marketplace, March 16-18 http://ow.ly/uCxE309pFqY

Instagram Captions

  • We’ll be at #SXSW Marketplace, March 16-18, along with more than 40 other pop-up shops. Swing by the Austin Convention Center to buy some of the freshest clothing, jewelry and accessories. Free with sxsw.com/guestpass
  • We have a pop-up shop at #SXSW Marketplace. Stop by the Austin Convention Center, March 16-18, to buy some of the freshest clothing, jewelry and accessories from over 45 boutique brands. Free with sxsw.com/guestpass
  • We’re excited to be a part of the first ever #SXSW Marketplace at the Austin Convention Center March 16-18. Free with sxsw.com/guestpass

Facebook Captions

  • We’ll be at #SXSW Marketplace, March 16-18, along with more than 45 other pop-up shops. Swing by to purchase some of the freshest clothing, jewelry and accessories. http://ow.ly/rAih309pFIp
  • We have a pop-up shop at #SXSW Marketplace. Stop in March 16-18 to buy some of the freshest clothing, jewelry and accessories from over 45 boutique brands. http://ow.ly/rAih309pFIp
  • We’re excited to be a part of the first ever #SXSW Marketplace on March 16-18. http://ow.ly/rAih309pFIp


Job Market

See You at SX! Job Market Facebook

Facebook | Twitter | Instagram

Tweets

  • We’re excited to be at the #SXSW Job Market, March 11-12 http://ow.ly/H1Le309pHSj
  • Come talk to us about changing careers at the #SXSW Job Market, March 11-12 http://ow.ly/H1Le309pHSj
  • We’ll be looking for talent at the #SXSW Job Market, March 11-12 http://ow.ly/H1Le309pHSj

Instagram Captions

  • We’re excited to be at the #SXSW Job Market at the Austin Convention Center, March 11-12. Free to attend with sxsw.com/guestpass
  • Come talk to us about changing careers at the #SXSW Job Market, March 11-12 at the Austin Convention Center. Free to attend with sxsw.com/guestpass
  • We’ll be looking for talent at the #SXSW Job Market, March 11-12 at the Austin Convention Center. Free to attend with sxsw.com/guestpass

Facebook Captions

  • We’re excited to be at the #SXSW Job Market, March 11-12. http://ow.ly/funv309pIbA
  • Come talk to us about changing careers at the #SXSW Job Market, March 11-12. http://ow.ly/funv309pIbA
  • We’ll be looking for talent at the #SXSW Job Market, March 11-12. http://ow.ly/funv309pIbA


Events, Parties, Lounges & Activations

Tweets

  • We’re excited to be a part of #SXSW. Add our event to your schedule: [insert SXSW schedule link]
  • This year will be the best #SXSW ever! Come by our event: [insert SXSW schedule link]
  • Register now to join us at #SXSW. Add our event to your schedule: [insert SXSW schedule link]

Instagram Captions

  • We’re excited to be a part of #SXSW. Add our event to your schedule: [insert location, date and time of event]
  • This year will be the best #SXSW ever! Come by our event at [insert location, date and time of event]
  • Register now to join us at #SXSW and add our event to your schedule: [insert location, date and time of event]

Facebook Captions

  • We’re excited to be a part of #SXSW. Add our event to your schedule: [insert SXSW schedule link]
  • This year will be the best #SXSW ever! Come by our event: [insert SXSW schedule link]
  • Register now to join us at #SXSW. Add our event to your schedule: [insert SXSW schedule link]


Press Releases & Blog Posts

If your organization plans to celebrate its participation at SXSW 2017 via a press release, blog post, or media advisory, please include the SXSW boilerplate as seen below. Additional resources can be found at the SXSW Press Center. Please use any of the above images for your imagery needs.

SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. The event, an essential destination for global professionals, features sessions, showcases, screenings, exhibitions, and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together. SXSW 2017 will take place March 10-19, 2017.
SXSW 2017 is sponsored by Esurance, Mazda, Monster Energy, Bud Light, Capital One, McDonald’s, The Austin Chronicle, Sonicbids and Pandora.


Tips for Promoting Your SXSW Participation

Use the Official Hashtag: #SXSW

Using the official hashtag #SXSW is a best practice that helps make your post discoverable for other attendees. Monitoring the hashtag on social media also allows you to discover what other attendees are up to and excited about leading up to and during the event. Lastly, it provides a window into the event for users unable to physically attend the event this year.

Share Your Unique Event Link

Each individual session or event scheduled for SXSW 2017 has a unique link in the Online Schedule. Sharing this link with the community will help increase attendance during your event because this is the platform that attendees will use to build their personal schedule for the event. Encourage the community to “star your session” or “add your session to their schedule.”

SXSW Social

Activate your SXSW Social account, the official SXSW networking and messaging platform, to interact with other attendees before, during and after the event.

Stay Tuned

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