Social Media and Marketing Toolkit

SXSW 2019 is shaping up to be the most exciting year yet! To help you spread the word about your participation at SXSW, we’ve put together this toolkit, complete with resources, samples, and tips.

Click on the social media options listed below each thumbnail to access the full-sized image and save it to your device. Each social media image is sized for sharing on Facebook, Twitter, and Instagram. You can also embed the images on your website or in blog posts.

Don’t forget to follow SXSW on Facebook, Twitter, and Instagram to stay up-to date on all things leading up to March.

Happy Sharing!

Table of Contents

Trade Show
Startup Spotlight
Gaming Expo
Flatstock
SXSW Marketplace
Wellness Expo
Virtual Cinema
Interactive Innovation Awards Finalist Showcase
Events, Parties, Lounges & Activations
Press Releases & Blog Posts
Tips for Promoting Your Event


Trade Show

Facebook | Twitter | Instagram

Tweets

  • Come see us at the #SXSW Trade Show, March 10-13! We’ll be at booth [insert trade show booth number] http://ow.ly/JPsx30mh4N4
  • We can’t wait for the #SXSW Trade Show, March 10-13! Find us at booth [insert trade show booth number] http://ow.ly/JPsx30mh4N4
  • Add the #SXSW Trade Show to your Favorites on March 10-13! We’ll be at booth [insert trade show booth number] http://ow.ly/JPsx30mh4N4

Instagram Captions

  • Come see us at the #SXSW Trade Show, March 10-13! We’ll be at booth [insert trade show booth number]. sxsw.com/tradeshow
  • We can’t wait for the #SXSW Trade Show, March 10-13! Find us at booth [insert trade show booth number]. sxsw.com/tradeshow
  • Mark your calendar for the #SXSW Trade Show on March 10-13! We’ll be at booth [insert trade show booth number]. sxsw.com/tradeshow

Facebook Captions

  • Come see us at the #SXSW Trade Show, March 10-13! We’ll be at booth [insert trade show booth number] http://ow.ly/Xof230mh75w
  • We can’t wait for the #SXSW Trade Show, March 10-13! Find us at booth [insert trade show booth number] http://ow.ly/Xof230mh75w
  • Add the #SXSW Trade Show to your Favorites on March 10-13! We’ll be at booth [insert trade show booth number] http://ow.ly/Xof230mh75w


Startup Spotlight

Facebook | Twitter | Instagram

Tweets

  • Mark your calendar for our Startup Spotlight at [insert SXSW schedule link] at #SXSW. http://ow.ly/dLbf30mh87y
  • We’re excited for our Startup Spotlight at [insert SXSW schedule link] at #SXSW http://ow.ly/dLbf30mh87y
  • Join us and other exciting companies at our Startup Spotlight at [insert SXSW schedule link] at #SXSW and add it to your Favorites. http://ow.ly/dLbf30mh87y

Instagram Captions

  • Mark your calendar for our Startup Spotlight at [insert time and day] at #SXSW. sxsw.com/spotlight
  • We can’t wait to tell you about our startup at the Startup Spotlight at #SXSW. We’ll be there at [insert time and day]. sxsw.com/spotlight
  • Join us and other exciting companies at our Startup Spotlight at [insert time and day] at #SXSW. sxsw.com/spotlight

Facebook Captions

  • Our startup is changing the future! Find out how by joining us at our Startup Spotlight at #SXSW. We’ll be there at [insert SXSW schedule link]. For more info, go to http://ow.ly/Ktw030mh83Y
  • We can’t wait to tell you about our startup at the Startup Spotlight at #SXSW. We’ll be there at [insert SXSW schedule link]. For more info, go to http://ow.ly/Ktw030mh83Y
  • Join us and other exciting companies at our Startup Spotlight at [insert SXSW schedule link] at #SXSW and add it to your Favorites. Go to http://ow.ly/Ktw030mh83Y for more info.


Gaming Expo

Facebook | Twitter | Instagram

Tweets

  • We’re excited for the #SXSWGaming Expo, March 15-17! Come geek out with us! http://ow.ly/kMIi30mh8AM
  • Mark your calendar for the #SXSWGaming Expo, March 15-17! http://ow.ly/kMIi30mh8AM
  • I can’t wait for the #SXSWGaming Expo. I’ll be at booth [insert booth number] See you there! http://ow.ly/kMIi30mh8AM

Instagram Captions

  • We’re excited for the #SXSWGaming Expo, March 15-17! Come geek out with us! sxsw.com/gamingexpo
  • Mark your calendar for the #SXSWGaming Expo, March 15-17! sxsw.com/gamingexpo
  • Are you ready to get your game on? We are! We’ll be at the #SXSWGaming Expo, March 15-17, see you there at booth [insert booth number] sxsw.com/gamingexpo

Facebook Captions

  • Hey Gamers! We’ll be sharing our passion for gaming at the #SXSWGaming Expo March 15-17. Mark your calendars! http://ow.ly/n5jS30mh8Ii
  • Are you ready to get your game on? We are! We’ll be at the #SXSWGaming Expo, March 15-17, can’t wait to see you there. http://ow.ly/n5jS30mh8Ii
  • We’re excited for the #SXSWGaming Expo, March 15-17. Come geek out with us! http://ow.ly/n5jS30mh8Ii


Flatstock

Facebook | Twitter | Instagram

Tweets

  • I’m so excited to show you all my work at Flatstock 69 during #SXSW March 14-16! http://ow.ly/Y5KI30mh8M8
  • Come check out my artwork, March 14-16, at Flatstock 69 at #SXSW. http://ow.ly/Y5KI30mh8M8

Instagram Captions

  • I’m so excited to display my work at Flatstock 69 during #SXSW this year, March 14-16. Free with sxsw.com/guestpass at the Austin Convention Center
  • Come check out my artwork at Flatstock 69 at #SXSW. I’ll be at the Austin Convention Center, March 14-16. Free with sxsw.com/guestpass

Facebook Captions

  • I’ll be displaying my best work at Flatstock 69 during #SXSW. Come by March 14-16. http://ow.ly/eBtD30mh8Ue
  • Come check out my artwork at Flatstock 69, the best poster show in the whole world. March 14-16 at #SXSW. http://ow.ly/eBtD30mh8Ue


SXSW Marketplace

Facebook | Twitter | Instagram

Tweets

  • We’ll be at #SXSW Marketplace, March 15-16, along with more than 50 pop-up shops! See you there http://ow.ly/X1XU30mh96n
  • We have a pop-up shop at #SXSW Marketplace. Stop by March 15-16 at the Austin Convention Center. http://ow.ly/X1XU30mh96n
  • We’re excited to be a part of the second annual #SXSW Marketplace, March 15-16 http://ow.ly/X1XU30mh96n

Instagram Captions

  • We’ll be at #SXSW Marketplace, March 15-16, along with more than 50 other pop-up shops. Swing by the Austin Convention Center to buy some of the freshest clothing, jewelry and accessories. Free with sxsw.com/guestpass
  • We have a pop-up shop at #SXSW Marketplace. Stop by the Austin Convention Center, March 15-16, to buy some of the freshest clothing, jewelry and accessories from over 50 boutique brands. Free with sxsw.com/guestpass
  • We’re excited to be a part of the second annual #SXSW Marketplace at the Austin Convention Center March 15-16. Free with sxsw.com/guestpass

Facebook Captions

  • We’ll be at #SXSW Marketplace, March 15-16, along with more than 50 other pop-up shops. Swing by to purchase some of the freshest clothing, jewelry and accessories. http://ow.ly/wcYL30mh9bC
  • We have a pop-up shop at March 15-16 #SXSW Marketplace! Come check us out to buy some of the freshest clothing, jewelry and accessories from over 50 boutique brands. http://ow.ly/wcYL30mh9bC
  • Join us for the second annual #SXSW Marketplace on March 15-16! Shop from over 50 amazing pop-up boutiques featuring dozens of local and global brands. http://ow.ly/wcYL30mh9bC


Wellness Expo

Facebook | Twitter | Instagram

Tweets

  • We’re excited to be at the Wellness Expo at #SXSW March 9-10! See you there http://ow.ly/VhcB30mh9md
  • Join us in celebrating health and self care at the Wellness Expo March 9-10 this year at #SXSW http://ow.ly/VhcB30mh9md
  • Hey lifestyle, fitness, and beauty gurus! Meet us at the Wellness Expo March 9-10 at SXSW http://ow.ly/VhcB30mh9md

Instagram Captions

  • We’re excited to be at the Wellness Expo at #SXSW March 9-10! Free to attend with sxsw.com/guestpass
  • Get ready to meet us at the Wellness Expo March 9-10 at the Palmer events Center to celebrate mind, body, and spirit during SXSW this year.
  • Join us at the Wellness Expo March 9-10, at #SXSW in the Palmer Events Center

Facebook Captions

  • We’re excited to be at the Wellness Expo at SXSW March 9-10! See you there. http://ow.ly/NvYL30mh9r3
  • Join us in celebrating health and self care at the Wellness Expo March 9-10 this year at SXSW http://ow.ly/NvYL30mh9r3
  • Join us at the Wellness Expo March 9-10 at SXSW in the Palmer Events Center http://ow.ly/NvYL30mh9r3

Virtual Cinema

Facebook | Twitter | Instagram

Tweets

  • We’re excited to show our VR piece at #SXSW March 11-13! See you there http://ow.ly/zkEZ30mh9sZ
  • Join us and dozens of other VR filmmakers at the Virtual Cinema March 11-13 http://ow.ly/zkEZ30mh9sZ
  • Hey VR fans! See our work at the Virtual Cinema March 11-13 at #SXSW http://ow.ly/zkEZ30mh9sZ

Instagram Captions

  • We’re excited to show our VR piece at #SXSW March 11-13! See you there! Open to all badgeholders
  • Get ready to see the latest VR pieces from storytellers pushing the limits of filmmaking at the Virtual Cinema March 11-13.
  • Join us and dozens of other VR filmmakers at the Virtual Cinema March 11-13

Facebook Captions

  • We’re excited to show our VR piece at #SXSW March 11-13! See you there! Open to all badgeholders http://ow.ly/ya4W30mh9wU
  • Get ready to see the latest VR pieces from storytellers pushing the limits of filmmaking at the Virtual Cinema March 11-13. http://ow.ly/ya4W30mh9wU
  • Hey VR fans! See our work at the Virtual Cinema March 11-13 at #SXSW http://ow.ly/ya4W30mh9wU


Interactive Innovation Awards Finalist Showcase

Facebook | Twitter | Instagram

Tweets

  • Catch us at the #SXSW Interactive Innovation Awards Finalist Showcase on March 9th! http://ow.ly/fUQU30mBxnD
  • Come see our demo March 9th at the #SXSW Interactive Innovation Awards Finalist Showcase! http://ow.ly/fUQU30mBxnD
  • Swing by the #SXSW Interactive Innovation Awards Finalist Showcase and vote for us for the People’s Choice Award! http://ow.ly/fUQU30mBxnD

Instagram Captions

  • Catch us at the #SXSW Interactive Innovation Awards Finalist Showcase on March 9th!
  • Come see our demo March 9th at the #SXSW Interactive Innovation Awards Finalist Showcase!
  • Swing by the #SXSW Interactive Innovation Awards Finalist Showcase and vote for us for the People’s Choice Award!

Facebook Captions

  • Catch us at the #SXSW Interactive Innovation Awards Finalist Showcase on March 9th! http://ow.ly/5ylF30mBxpH
  • Come see our demo March 9th at the #SXSW Interactive Innovation Awards Finalist Showcase! http://ow.ly/5ylF30mBxpH
  • Swing by the #SXSW Interactive Innovation Awards Finalist Showcase and vote for us for the People’s Choice Award! http://ow.ly/5ylF30mBxpH


Events, Parties, Lounges & Activations

Tweets

  • We’re excited to be a part of #SXSW. Add our event to your schedule Favorites: [insert SXSW schedule link]
  • This year will be the best #SXSW ever! Come by our event: [insert SXSW schedule link]
  • Register now to join us at #SXSW. Add our event to your schedule Favorites: [insert SXSW schedule link]

Instagram Captions

  • We’re excited to be a part of #SXSW. Add our event to your schedule Favorites: [insert location, date and time of event]
  • This year will be the best #SXSW ever! Come by our event at [insert location, date and time of event]
  • Register now to join us at #SXSW and add our event to your schedule Favorites: [insert location, date and time of event]

Facebook Captions

  • We’re excited to be a part of #SXSW. Add our event to your schedule Favorites: [insert SXSW schedule link]
  • This year will be the best #SXSW ever! Come by our event: [insert SXSW schedule link]
  • Register now to join us at #SXSW. Add our event to your schedule Favorites: [insert SXSW schedule link]


Press Releases & Blog Posts

If your organization plans to celebrate its participation at SXSW 2019 via a press release, blog post, or media advisory, please include the SXSW boilerplate as seen below. Additional resources can be found at the SXSW Press Center. Please use any of the above images for your imagery needs.

SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. The event, an essential destination for global professionals, features sessions, showcases, screenings, exhibitions, and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together. SXSW 2019 will take place March 8-17, 2019.
SXSW 2019 is sponsored by Bud Light, Mercedes Benz, Capital One, Uber Eats, and The Austin Chronicle.


Tips for Promoting Your SXSW Participation

Use the Official Hashtag: #SXSW

Using the official hashtag #SXSW is a best practice that helps make your post discoverable for other attendees. Monitoring the hashtag on social media also allows you to discover what other attendees are up to and excited about leading up to and during the event. Lastly, it provides a window into the event for users unable to physically attend the event this year.

Share Your Unique Event Link

Each individual session or event scheduled for SXSW 2019 has a unique link in the Online Schedule. Sharing this link with the community will help increase attendance during your event because this is the platform that attendees will use to build their personal schedule for the event. Encourage the community to “star your session” or “add your session to their favorites.”

SXSW Social

Activate your SXSW Social account, the official SXSW networking and messaging platform, to interact with other attendees before, during and after the event.

Super Sponsors

Capital One logo
Mercedes-Benz logo
Bud Light logo
Uber Eats logo
Austin Chronicle logo

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