SXSW Driven by Rivian
BUY
  • Badges
  • Events
    • Innovation
    • Film & TV
    • Music
    • Comedy
    • Exhibitions
    • Awards
  • Guides
    • Attendee Guides
    • Getting Around
    • Accessibility
    • Hotels
    • FAQ
    • Registration Info
    • SXSW GO App
  • Schedule
  • Partners
    • Sponsors & Technology Partners
    • Marketing
    • Volunteers
    • Apply to Participate
    • Apply to Market
MARCH 12–18, 2026 AUSTIN, TX

VR/AR

Virtual Reality Innovations Again Turned Heads at SXSW

By SXSWorld Magazine, May 22

FestivalsFilm & TV FestivalVR/ARConvergenceIn DepthConferenceExhibitions

Nonny de la Pena attends the Convergence Keynote during SXSW at Austin Convention Center on March 13, 2018 in Austin, Texas. (Photo by Mike Jordan/Getty Images for SXSW)

Nonny de la Peña Convergence Keynote at SXSW 2018 [Video]

By Hank Holmes, April 5

KeynotesVideoVR/ARConvergenceConference

U.K. Artists Explore VR Technology’s Vast Potential

By SXSWorld Magazine, March 14

ConferenceVR/ARIn Depth

The winning teams of the SXSW Hackathon in 2017

Get Your Hack On at the SXSW Hackathon

By Jordan Guillory, March 13

Tech IndustryVR/AR

Aviation & Space Exploration, Tangible Storytelling, Theater and Tech, and More: VR/AR Track Sessions at SXSW 2018

By Neha Aziz, February 20

FestivalsFilm & TV FestivalMusic FestivalVR/ARConvergenceConference

Featured Speaker John Cena at SXSW 2017 - Photo by Errich Petersen

Digital Disruption, Esports, and the Mixed Reality Fan Experience: Sports Track Sessions at SXSW 2018

By Ari Roth, February 9

VR/ARConvergenceSessionsConferenceGamingTracks

The EntertainAR Team at SXSW Hackathon in 2017

Madame Gandhi Creates Augmented Reality Merch App at 2017 SXSW Hackathon

By John Krause, March 23

Music IndustrySalesTech IndustryVR/AR

Sony Lost in Music

Sony Challenges Music Fans to Rethink Reality and Get “Lost In Music”

By John Krause, March 7

VR/ARMusic FestivalSales

See all newsletters.

COMPANY

About Careers Merch Contact Community

PROPERTIES

SXSW EDU SXSW Sydney SXSW London SXSW Books

RESOURCES

Press Center Accessibility FAQ
logo-li

© 2018 - 2025 SXSW, LLC. SXSW®, SXSW EDU®, and South by Southwest® are trademarks owned by SXSW, LLC. Any unauthorized use of these names, or variations of these names, is a violation of state, federal, and international trademark laws.

Trademark Guidelines Copyright Notice Terms of Use Privacy Policy