2026 Tracks

Your roadmap to discovery—curated themes that spotlight the industries and ideas shaping what’s next.
Think of them as themed “buckets” of sessions, speakers, and other programming that make it easy to dive into the conversations most relevant to you.
Explore 2026’s Tracks below.


Track Access & Timeline

New for SXSW 2026

All badges will have access to Keynotes and Featured Sessions as well as Expos. Music Badge has access to Music Track, Film & TV Badge has access to Film & TV Track, Innovation Badge has access to Brand & Marketing, Cities & Climate, Creator Economy, Culture, Startups, Sports & Gaming, Tech & AI, Workplace, Design, and Health. Platinum Badges access all tracks and events. Please refer to Track Access & Timeline graphic to see what your badge accesses.

Brand & Marketing

March 12 - March 18, 2026

Geared towards agencies and organizations that want to strengthen connections with their communities and clients. This programming features effective approaches to brand strategy as well as novel methods of engaging audiences through traditional, digital, and experiential marketing practices.

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Cities & Climate

March 12 - March 18, 2026

Explore the breakthrough innovations in sustainability that are changing the urban experience and future of our planet. From electrified transit and decarbonized supply chains to agriculture, conservation, and next-gen climate tech, this track dives into actionable solutions for addressing climate change.

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Creator Economy

March 12 - March 15, 2026

The Creator Economy track explores the rapidly evolving world where digital creators, communities, and content shape culture and commerce. With nearly one in four people participating globally in the creator economy, this track unpacks the tools, trends, and tactics to succeed within the fastest-growing sector in small business.

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Culture

March 12 - March 18, 2026

Celebrate the intersection of creativity, identity, and expression. A home for wide ranging content covering Art, Fashion, Beauty, Food, Storytelling and much more. The Culture track explores how communities shape and are shaped by their stories, traditions, and innovations.

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Startups

March 12 - March 15, 2026

Step into the fast-paced world of entrepreneurship where ideas become impact. This track explores the strategies, stories, and systems driving early-stage innovation. From fundraising and scaling tactics to market trends and investment strategies, discover how today’s boldest thinkers are building the companies of tomorrow.

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Sports & Gaming

March 12 - March 18, 2026

Step into the space where Community and playful competition converge to reshape the future of entertainment. From the evolution of gaming as a platform for storytelling, education, and culture to the rapid rise of women’s sports and tech-driven fan engagement, this programming highlights how brands are tapping into these dynamic spaces to build deeper, more meaningful connections.

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Tech & AI

March 12 - March 18, 2026

Artificial intelligence and the tech industry have become inseparable forces driving innovation and transformation across the globe. This track highlights cutting-edge platforms, visionary leaders, advanced software, and state-of-the-art hardware that are shaping the future of technology and society. Explore how Tech is redefining industries, powering new business models, and creating the next wave of breakthroughs in an ever-evolving digital landscape.

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Workplace

March 12 - March 18, 2026

Where, how, and why we work shapes the core of our daily lives. This track offers invaluable guidance for both employees and employers navigating every stage of career development. Dive into dynamic conversations on the evolving job market, diversity, equity, inclusion, and belonging (DEIB), and the ethical challenges of gig work. Explore innovations in physical workplace design, strategies for upskilling and reskilling in the face of emerging technologies, and the shifting expectations around flexibility, purpose, and meaning at work.

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Design

March 16 - March 18, 2026

The Design track looks at the intersection of creativity and functionality, spotlighting the creatives shaping how we interact with the world around us. From UI to UX, explore the visual, structural, and strategic layers of design that define our digital and physical environments.

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Health

March 16 - March 18, 2026

This track showcases the cutting-edge technologies transforming healthcare, delivering more personalized and effective patient outcomes. It serves as a dynamic forum for exploring innovations in longevity, life extension, and mental health, alongside the broader wellness movement. Join conversations that highlight how technology and holistic approaches are redefining the future of health and well-being for all.

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Film & TV

March 13 - March 18, 2026

Dive into the full spectrum of filmmaking and television production from creative storytelling and hands-on craft to the evolving business landscape. This track offers practical insights on screenwriting, virtual production, storytelling, and post-production techniques, alongside deep dives into independent film financing, distribution strategies, and emerging industry trends. Whether you’re a creator or an industry professional, gain the knowledge and tools to bring compelling stories to screen and navigate the dynamic Film & TV world.

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Music

March 13 - March 18, 2026

Curated for music creatives and industry professionals shaping the future of sound, the music track dives into how emerging technologies, new business models, and artistic development are transforming music (from creation, to performance, and fan engagement). Gain practical insights into music trends, plus meaningful opportunities to meet and collaborate with fellow artists and industry voices. Whether you're an independent artist, part of a team, or working behind the scenes, this is where creativity meets impact.

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