Future of Music

March 16-21

Music Track

Emerging technologies and cultural trends are transforming the music industry more rapidly than ever before. The Future of Music Track examines these issues by exploring all aspects of the industry, from rights management and immersive live performances to experiential marketing campaigns and more.

Music Keynotes Shirley Manson & Lauren Mayberry with Puja Patel - Photo by Errich Petersen

Music Keynotes Shirley Manson & Lauren Mayberry with Puja Patel - Photo by Errich Petersen

About The Future of Music Track


Listen to 2019 SXSW Future of Music Sessions

Creativity: Perspectives from Neuroscience and AI

Explore The Future of Musical Composition

Design Patterns for Spatial Sound in AR

Learn About Spatial Sound Design


Moritz Simon Geist - Photo by Amanda Stronza

Moritz Simon Geist

Futuristic Music Production with Music Robots

Sonic Robots

Tara Razavi - Photo by Diego Donamaria/Getty Images for SXSW

Tara Razavi

Featured Session: Emerging Technologies & the Music Video "Revolution"

Happy Place

Evan Paul - Photo by Tina Rataj

Evan Paul

How Humans & Machines Classify Music


Vickie Nauman - Photo by Manuel H Gonzales Jr

Vickie Nauman

Music Industry 3.0: The Great Rebalancing Begins


Shelita Burke - Photo by JD Lewis

Shelita Burke

Artists In Control: Technology and the New DIY


Jacquelle Amankonah Horton - Photo by Tina Rataj

Jacquelle Amankonah Horton

How Digital Assistants Can Change Music

Google / YouTube & Global Music Innovators Collective

Pablo Samuel Castro - Photo by Kumi Otani

Pablo Samuel Castro

Creativity: Perspectives from Neuroscience and AI


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Attend SXSW 2020

Join the world’s brightest creators March 13-22 at the 2020 SXSW Conference & Festivals. Register to attend and book your hotel to begin your SX adventure!

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Session Formats

Learn more about the session formats for programming tracks at the SXSW Conference.

Explore Formats

About the SXSW Conference


SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries.

The SXSW Conference provides an opportunity for global professionals at every level to participate, learn, and network. Featuring a variety of tracks that allow attendees to explore what’s next in the worlds of entertainment, culture, and technology, SXSW proves that the most unexpected discoveries happen when diverse topics and people come together.

Learn more about Keynotes, Featured Speakers, and Session Formats across the 22 Tracks of programming for the 2020 SXSW Conference.

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