Future of Music

March 16-21

Music Track

Emerging technologies and cultural trends are transforming the music industry more rapidly than ever before. The Future of Music Track examines these issues by exploring all aspects of the industry, from rights management and immersive live performances to experiential marketing campaigns and more.

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Music Keynotes Shirley Manson & Lauren Mayberry with Puja Patel - Photo by Errich Petersen

Music Keynotes Shirley Manson & Lauren Mayberry with Puja Patel - Photo by Errich Petersen

About The Future of Music Track


How Can Artificial Intelligence and Human Creativity Share the Stage

Explore how to go forward in our current relationship with music and technology.

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Toro y Moi - Photo by John Krause

Toro y Moi - Photo by John Krause

Discover 2020 SXSW Future of Music Sessions

AI and the Future of Musical Creativity

We live in an age where it is getting increasingly difficult to differentiate AI-generated music from that generated by humans. Does this mean these machines are creative? What does it mean for a human to be creative? How can musicians leverage these new technologies for creative purposes? Can musicians learn from AI-generated music? Can AI researchers learn from the human creative process? We bring together experts in the field of neurology, psychology, cognitive science, music performance, and artificial intelligence to explore these questions.

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Futures and Challenges: Music Cities & Scenes

SXSW has showcased innovative Music Cities and their leaders for years now. Many cities have stepped into new organizing models for local change — and these have both worked and stumbled. We will discuss with the audience the impacts of these movements in both big cities and small scenes. We will share examples of best practices and big changes vs. policy recommendations, including Night Mayor implementations and ways small cities are organizing around their live music scenes. The session will prompt the audience to think about their own work and communities with examples of how venues and organizations are programming, co-creating, organizing, and educating artists for a great, healthy local music scene.

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2020 Speaker Highlights

Laura Ohls

Senior Editor, American Music


Brian Penick - Photo courtesy of speaker

Brian Penick

Managing Partner

Legacy Entertainment Ventures

Annie Lee courtesy Interscope Geffen A&M

Annie Lee


Interscope Geffen A&M

Cody Johnson - Photo courtesy of speaker

Cody Matthew Johnson

Audio Director, Composer, Co-Founder

Emperia Sound and Music

Deanna Brown - Photo courtesy of speaker

Deanna Brown


Billboard-The Hollywood Reporter Media Group

Meason Wiley - Photo courtesy of speaker

Meason Wiley

Robotic and Interactive Designer - Sound Team

Meow Wolf

Anastasia Devana - Photo courtesy of speaker

Anastasia Devana

Audio Director

Magic Leap

600+ PanelPicker® Sessions Announced

Presenting 600+ curated sessions from the SXSW community across our 22 Tracks of Conference programming.

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Browse the 2020 SXSW Schedule

Browse events, build your schedule, and get personalized recommendations for the 2020 SXSW Conference & Festivals.

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About the SXSW Conference


SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries.

The SXSW Conference provides an opportunity for global professionals at every level to participate, learn, and network. Featuring a variety of tracks that allow attendees to explore what’s next in the worlds of entertainment, culture, and technology, SXSW proves that the most unexpected discoveries happen when diverse topics and people come together.

Learn more about Keynotes, Featured Speakers, and Session Formats across the 22 Tracks of programming for the 2020 SXSW Conference.

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Attend SXSW 2020

Join the world’s brightest creators March 13-22 at the 2020 SXSW Conference & Festivals. Register to attend and book your hotel to begin your SX adventure!

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Session Formats

Learn more about the session formats for programming tracks at the SXSW Conference.

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