SXSW Conference

The SXSW Conference provides an opportunity for global professionals at every level to participate, network, and advance their careers.

Baratunde Thurston and danah boyd - SXSW 2010. Photo by Michael Cummings

Baratunde Thurston and danah boyd - SXSW 2010. Photo by Michael Cummings

About SXSW Conference


Featuring a variety of tracks that allow attendees to explore what’s next in the worlds of film, culture, music, and technology, SXSW proves that the most unexpected discoveries happen when diverse topics and people come together.

With one unified conference spanning different tracks of programming, you’ll find more opportunities for networking, learning, and discovery than ever before at SXSW. Explore Keynotes, Featured Speakers, and Session Formats.

Explore our News feed for the latest South By announcements and updates throughout the season.

2021 Event Information

SXSW is launching SXSW Online as part of our 2021 offerings. The digital experience will feature conference keynotes and sessions, screenings, showcases, networking, and exhibitions. SXSW Online will take place March 16 – March 20, 2021.

Entries for the 2021 digital experience will open on Tuesday, October 6 with PanelPicker® proposals for SXSW and SXSW EDU.

SXSW is working with the City of Austin and public health authorities on plans for a physical event in 2021. We will provide updates as more information becomes available.

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2021 Themes



From racial injustice, poverty and class struggles to hunger, the climate crisis and global pandemics — societal, technological, and scientific advancements and policies must stay at the forefront of the creative problem solving that’s imperative for our survival. Lasting systemic change, not just the veneer of change, must happen now.


The many ways in which the tech industry touches our lives must be leveraged as a positive force if we are to achieve real progress as a society. What lessons can an industry integral to our existence learn from its current failings to forge a better future?


Breakthroughs in creativity for artists across music, film, experiential, written, and visual arts have blossomed in the face of acute social issues and a global pandemic that have altered our perspective for years to come.


How we view capitalism and the viability of businesses from startups to small companies to major corporations takes center stage as we look to rebuild the global economy. Opportunity for change awaits, but how we level the playing field by pivoting to more equitable systems across race, gender, and class is crucial to the longevity of industries across the board.


Conventional wisdom from entertainment industries has lost its shine in the face of disruptions from technological developments. Business as usual is no longer acceptable as evolving consumer tastes and increasing pressure on social issues necessitate some much needed metamorphosis. What lessons can music, film, television, sports and gaming learn to surpass the ever-accelerating pace of change?


We’re living lives we never could have imagined as we head into our own brave new world. The consequences of social isolation have been brewing for years. Now online platforms are some of the only outlets available to foster a sense of community. As we return to a world where individualism can give way to embracing the value of humanity, how do we find our way back to each other?


Biohacking, consumer space travel, radical life extension, VTOLs — these concepts that once belonged in science fiction are now part of our immediate future. What new mind-blowing ideas will inspire the next generation of innovation?

2021 SXSW PanelPicker® Opens October 6

PanelPicker® is the official SXSW user-generated session proposal platform. This easy, two-step online process allows the SXSW community to have a voice in what sessions are programmed at SXSW.

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"New Cannabis Consumers" Cannabis Track panel at SXSW 2019 – Photo by Aaron Rogosin

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