Apply by Friday to Perform at the SXSW 2020 Music Festival

2019 Showcasing Artist Drako - Photo by Caleb Pickens

We have already announced 288 Showcasing Artists who will be joining us at SXSW 2020 this March, but there is still time to submit an application to perform. Submit your 2020 SXSW Music Festival Showcasing Artist application by the Final Deadline: October 25, 2019 at 11:59 PM PT. And don't forget to check out our application tips as you are making finishing touches.

Performing at SXSW can serve as a great launching pad for a new project or record and it will give you and your group the opportunity to meet like-minded artists and industry professionals from around the world. Beyond making new connections, you'll have the opportunity to share your music with the creative and highly driven SXSW community made up of tomorrow's arts and tech leaders. Above all else, it's a great time!

Each year, around 2,000 artists from every corner of the world join together in Austin, Texas to perform and celebrate together. Not limited by musical style, the SXSW Music Festival strives to present both iconic and emerging acts each year to the reps from record labels, booking agencies, management and PR firms, publishers, media outlets, and artists in attendance to help shape the dialogue about the global music industry.

To learn more about the application process, and make sure you do the best job representing your music, we recommend reading over the Music FAQ. Visit the Showcasing Artists applications page to learn all about application fees, what the Music Festival team looks for in a successful application, what you can attend with an Artist Wristband, and more.

Interested in what went down last year?

Take a look back at our 2019 Music Preview Guide, listen to playlists on Apple Music and Spotify, and dig into the SXSW Schedule to get a sampling of the great talent that performs each year at the Music Festival.

We look forward to hearing from you!

Apply Now

Dive into 2019 Music Tracks

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Get in the mix! See the action from the front row by attending SXSW 2020. Register soon to receive our lowest rate on badges and book your hotel using SXSW Housing & Travel for the best rates and locations.

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Photo by Caleb Pickens

By Hailey Hess