Showcasing at the 2020 SXSW Music Festival means performing in one of Austin’s famous live music venues for an audience including 30,000 industry reps, 3,000 media members, and thousands of fans and fellow musicians from all over the world.
Applications are closed for the 2020 season.
Explore the latest 2020 announcements for SXSW Music Festival and stay tuned to SXSW News for more programming updates throughout the season.


