Showcase Applications

SXSW Showcasing Artists benefit from career changing exposure and publicity provided by the amazing mix of influential participants who attend SXSW every year. Showcasing at SXSW means performing in one of Austin’s famous live music venues for 30,000 industry reps, 3,000 media members, and thousands of fans and fellow musicians from all over the world.

Showcase Applications

HÆLOS performs at SXSW Music 2016. Photo by Josh Martinez.

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About Showcase Applications


Showcase Applications for the 2017 SXSW Music Festival are now closed.

Application Fees and Deadlines

  • SXSW 2017 Early Deadline: Friday, September 9, 2016 at 11:59PM EDT ($35 fee)
  • SXSW 2017 Final Deadline Extended: Monday, October 24, 2016 ($55 fee)


If you have questions, visit the Showcase FAQ. If you haven’t found your answer there, send an email to

Housing Information

Should you or your band be accepted as a Showcasing Artist for SXSW 2017, you will have access to a protected block of rooms through SXSW Housing & Travel. While we hold a large number of rooms in Downtown Austin for our artists, they do sell out every year, and are first come, first served among artists. Once you’re given access to your Artist Information page, you are able to make your hotel reservations there. In the meantime, check out SXSW Housing & Travel for more information about our hotels, pricing, reservation policies, and travel information.

Sonicbids is the exclusive online musical event application platform of the 2017 SXSW Music Festival.


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