Showcase Applications

SXSW Showcasing Artists benefit from career-changing exposure and publicity provided by the amazing mix of influential participants who attend SXSW every year.

Early Deadline: August 12, 2022
Final Deadline: October 7, 2022

Perfume Genius at Central Presbyterian Church – SXSW 2022 – Photo by Renee Dominguez

Perfume Genius at Central Presbyterian Church – SXSW 2022 – Photo by Renee Dominguez

About Showcasing at SXSW


Showcasing at SXSW means performing in one of Austin’s famous live music venues for 30,000 industry reps, 3,000 media members, and thousands of fans and fellow musicians from all over the world.

2023 Application

Apply for the opportunity to perform at the SXSW Music Festival, taking place from March 13-18, 2023. As a Showcasing Artist, you’ll gain unparalleled access to an audience of industry professionals, international media, and new fans.

Final deadline to apply is October 7, 2022 at 11:59pm PT. Learn more about eligibility and important deadlines below.

2023 Applications

Early Deadline August 12, 2022
Final Deadline October 7, 2022


Music Showcase applications are open to:

  • All music genres
  • Artists from around the world
  • Signed and unsigned artists

Important details:

  • One official SXSW showcase performance is guaranteed per invited act.
  • Showcase slots run an average of 40 minutes (some exceptions may apply).
  • Showcases will take place between March 13-18, 2023.
  • SXSW does not provide artist backline or cover travel and accommodation expenses.

Within 48 hours of submitting an application, you will receive a confirmation email from SXSW. If you do not receive notification within 48 hours, please follow up by email to ensure your showcase application has been submitted properly and is under consideration.

SXSW will review your application, and you will be notified of your invitation status on or before December 16, 2022.

Balming Tiger at Reina & ReyRey – SXSW 2022 – Photo by Kelsey Runge

Explore the SXSW Music Festival

The SXSW Music Festival is one of the largest and most influential global music events of the year, taking place every March in Austin, TX - the Live Music Capital of the World.

Dive Into SXSW News

Browse the latest announcements, programming features, and important dates.

Los Bitchos

Los Bitchos got so much out of SXSW – not only playing to great crowds but getting in front of American industry and a lot of UK industry for the first time. It felt like a really vital moment for the band and we picked up a great amount of momentum from it. It really was an amazing experience for us.

Keith Miller
Bad Vibrations Mgmt

Charli XCX

SXSW was one of the most hectic weeks of my life. I played around 11 shows and partied every night. It felt like an actual real rollercoaster. The second time I went was the first time Sophie and I performed live together. To this day that’s still one of my favourite live shows I’ve ever done. I have so many memories there.

Charli XCX

Accorinrin, Otoboke Beaver

SXSW was our first time to play live in America. We knew of the festival, but we did not know much else or what to expect, only that it was an honor to be invited and we were very excited to be there. The entire city of Austin is filled with music all day long to the middle of the night. Famous artists mix with unknown artists, all just pure music lovers, there is something for everyone. It is truly incredible, and you can experience a special week full of music love. We have just been a second time this year and want to go back again and again.

Accorinrin, Otoboke Beaver

Billie Eilish

The first time we played SXSW, I was so new to everything and the chance to play many shows in one week in completely different venues was crazy!! We learned so much there and also got to see incredible artists. We have been so lucky to play SXSW twice now and each time it was an event we booked our year around! It is really unique.

Billie Eilish

Wiz Khalifa

"There's no other feeling like performing at SXSW. Whether it was the beginning of my career playing my first couple showcases or when I came back to play some major stages I always had fun and the crowds showed me that same energy right back."

Wiz Khalifa – SXSW 2017 – Photo by Justin Hospie

Wiz Khalifa – SXSW 2017 – Photo by Justin Hospie

Explore SXSW

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