Ximena Sariñana - Photo by Andrew Hyde

Ximena Sariñana - Photo by Andrew Hyde

Music Festival

From legendary performers and to the next round of musical talent, the SXSW Music Festival draws artists, industry professionals, and music lovers from around the world to make professional and personal connections, elevate their careers, and celebrate the magic of live music.

About Music Festival


The SXSW Music Festival brings together an international community of artists and music professionals for a unique celebration, discussion, and exploration of music.

New, developing, and established Showcasing Artists enhance their careers by reaching new audiences and attendees. Showcases are curated by SXSW in collaboration with record labels, booking agencies, management and PR firms, export offices, publishers, media outlets, lifestyle brands, festivals, and more.

2021 Showcasing Presenters

Get ready for a one-of-a-kind performances, presented directly from the artists’ home countries and unique settings like a Norwegian cable car, Abbey Road Studios, a Brazilian greenhouse cafe, and a Taoist temple.

Curated Presenter Showcases of this year’s world-class performances include AfroFuture Sounds (British Underground & DAJU Presents), Hotel Vegas & Hotel Free TV, Damnably, EQ Austin, Jazz re:freshed Outernational, FOCUS Wales, Roskilde Festival, Taiwan Beats, Close Encounter Club, Sounds from Spain, M for Montreal, Flipped Coin KOREA, Carefree Black Girl, New Zealand Music, KUTX The Breaks, Dedstrange, Fierce Panda x End of the Trail, Brazil Inspires the Future, ÅÄÖ…Sounds Swedish, BeatBites Presents AOMG, Beer n Tacos, Black Fret, British Music Embassy, BrooklynVegan, Therapy Presents: The Carribean Islands, Criteria Entertainment, Devil In the Woods, HEARD, Ireland Music Week, Kosha Dillz presents OY VEY!, KoTPA (Korean Traditional Performing Arts Foundation), La Buena Fortuna, Luminelle Recordings, Marca Única, Mercury KX, Move Forward Music, Nine Mile Records and Touring, Northern Expo, Park The Van, Seitrack, S.O.B.’s 38th Year Anniversary, Sound Talent Group, Sounds Australia, Tokyo Sessions, Wide Days – Scotland, and Yamaha Guitars & BGS Presents.

Second Round of 2021 Music Festival Artists Announced

SXSW 2021 Showcasing Artists

New additions to the 2021 slate of Showcasing Artists include a diverse range of artists from around the globe, including Mexican singer and actress Ximena Sariñana; soundscaping No-Age guitarist Randy Randall; AC/DC-worshipping, Aussie garage-punks The Chats; rising Okinowan MC Awich; Country singer-songwriters Jade Jackson & Aubrie Sellers; South Korean AOMG rapper Loco; 7-piece London buzz band Black Country, New Road; and more.

2021 Event Information

The SXSW Online digital experience will feature conference keynotes and sessions, film screenings, music showcases, networking, and exhibitions from March 16 – March 20, 2021.

Each showcase gives SXSW Online passholders the opportunity to experience tomorrow’s headliners at unique venues in the artists’ home countries through a premium viewing experience, with streaming available via web, mobile, and the SXSW Online Connected TV app (Apple TV, Fire TV, Roku, Samsung TV Plus, and Android TV). Select content will be viewable in VR via SXSW Online XR. Stay tuned for more access information on the Attendee Service Hub and keep your eyes on SXSW News for more announcements and updates.

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Discover SXSW Artists

The future of new music will be showcased at SXSW Online 2021. Hear it here first.

M for Montreal at SXSW Online 2021 - Photo by Camille Drouin-Gladu

M for Montreal at SXSW Online 2021 - Photo by Camille Drouin-Gladu

SXSW, besides being one of the most amazing and diverse festivals in the world, was also key to Bomba’s career. The first time we played there we managed to get contacts such as signing with our former label in the US (Nacional) and booking for several European festivals. It’s awesome how Austin can be so musical and unite so many different genres during these days.

Bomba Estereo

The New York Times - Music Fest

Originally a scrappy showcase for new bands, South by Southwest — or “South By,” as it is widely known — has long since morphed into a vast mix of media, marketing and pop culture, where major brands intermingle with tech start-ups and independent musicians to mutually drum up buzz.

The New York Times


SXSW has taught me so much about Music, Culture and even Technology! Every time I go, I learn something new! Plus, people come from all over the world, so this ain't your regular Festival ! Also getting a chance to meet attendees has been invaluable as they somehow down line the line lead to more opportunities. But most of all SXSW is fun ! As music should be! Doot doola doot doo...


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