Each year the SXSW Music Festival hosts a comprehensive mix of brand new, up-and-coming, international, and legendary artists performing in bars, clubs, parks, churches, hotels, and just about everywhere else you can imagine around Austin, Texas.
Not limited in genre or region, audiences can enjoy a vast variety of musical styles at SXSW. At the 2016 edition, over 67 countries were represented amongst the 2,200-plus official performers.
Record labels, booking agencies, management and PR firms, export offices, publishers, media outlets, lifestyle brands, festivals, and more curate showcases with brand new, developing and established talent looking to enhance their careers, gain unparalleled promotional exposure, and reach new audiences.
SXSW Music registrants enjoy primary access to official showcases, Conference programming, and more, encouraging the networking, discovery, and exposure of these amazing musicians to industry attendees.