Otoboke Beaver - SXSW 2019. Photo by Adam Kissick.

Otoboke Beaver - SXSW 2019. Photo by Adam Kissick.

Music Festival

From legendary performers and to the next wave of musical talent, the SXSW Music Festival draws artists, industry professionals, and music lovers from around the world to make professional and personal connections, elevate their careers, and celebrate the magic of live music.

About Music Festival


The SXSW Music Festival brings together an international community of artists and music professionals for a unique celebration, discussion, and exploration of music.

New, developing, and established Showcasing Artists enhance their careers by reaching new audiences and attendees. Showcases are curated by SXSW in collaboration with record labels, booking agencies, management and PR firms, export offices, publishers, media outlets, lifestyle brands, festivals, and more.

2021 Event Information

SXSW is launching SXSW Online as part of our 2021 offerings. The digital experience will feature conference keynotes and sessions, screenings, showcases, networking, and exhibitions. The dates for SXSW Online will take place March 16 – March 20, 2021.

In lieu of the standard showcase application process for the 2021 digital experience, the Music Festival will be curated by programming staff with priority given to showcase presenters and artists who were scheduled for the 2020 event.

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Discover SXSW Artists

Discover SXSW Music Festival Showcasing Artists — stream our Apple Music and Spotify Playlists, surf our YouTube Music Video playlist.

Turn It Up

Anderson .Paak performs onstage at the Cruel Rhythm Showcase at SXSW 2016. Photo by James Goulden Photography/Getty Images for SXSW.

Anderson .Paak - Cruel Rhythm Showcase - SXSW 2016. Photo by James Goulden/Getty Images for SXSW.

SXSW, besides being one of the most amazing and diverse festivals in the world, was also key to Bomba’s career. The first time we played there we managed to get contacts such as signing with our former label in the US (Nacional) and booking for several European festivals. It’s awesome how Austin can be so musical and unite so many different genres during these days.

Bomba Estereo

The New York Times - Music Fest

Originally a scrappy showcase for new bands, South by Southwest — or “South By,” as it is widely known — has long since morphed into a vast mix of media, marketing and pop culture, where major brands intermingle with tech start-ups and independent musicians to mutually drum up buzz.

The New York Times


SXSW has taught me so much about Music, Culture and even Technology! Every time I go, I learn something new! Plus, people come from all over the world, so this ain't your regular Festival ! Also getting a chance to meet attendees has been invaluable as they somehow down line the line lead to more opportunities. But most of all SXSW is fun ! As music should be! Doot doola doot doo...


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