SXSW Music Festival | SXSW Conference & Festivals

Music Festival

March 16–22, 2020

Hosting performances from legendary artists and showcasing the next wave of musical talent, the SXSW Music Festival draws artists, industry professionals and music lovers from all around the world to make professional and personal connections, elevate their careers and celebrate the magic of live music.

2020 SXSW Showcasing Artist Applications will open on July 1.

Each year in Austin, Texas, the SXSW Music Festival brings artists, fans and music professionals together with film and tech industry creatives for a unique celebration, discussion and exploration of music — discovering new talent, making personal and business connections and enjoying a week of great live performances. This year’s festival will take place March 16-22.

Not limited by genre or regional focus, everyone from fans and fellow musicians to industry professionals and creatives from every field can enjoy a variety of musical styles at SXSW. New, developing, and established Showcasing Artists from 60+ countries are represented each year amongst the 2,000 official performers looking to enhance their careers by reaching new audiences.

Showcases are curated by SXSW in collaboration with record labels, booking agencies, management and PR firms, export offices, publishers, media outlets, lifestyle brands, festivals, and more. Performances take place in bars, clubs, parks, churches, and hotels around downtown Austin.

Discover SXSW Music Festival alumni — stream our Apple Music and Spotify Playlists, surf our YouTube Music Video playlist, and listen to SXSWfm mixes on Mixcloud.

Showcasing Artist Applications for the 2020 event will open on July 1.

Music Keynote: Shirley Manson & Lauren Mayberry with Puja Patel

“I want to be someone who passes the mic to these women, I want to be the one who stands up and fights with them…I want to make things better for the women who are coming up behind me. Things were difficult for me. I consider my generation – we’ve made things easier for Lauren’s generation, and Lauren in turn will make it easier for those who come behind.” – Shirley Manson