Music Festival

March 12–18, 2018

The SXSW Music Festival is an iconic global music industry event taking place every March in Austin, Texas.

NPR Music Showcase at SXSW 2018 - Photo by Aaron Rogosin

NPR Music Showcase at SXSW 2018 - Photo by Aaron Rogosin

About Music Festival


Each year the SXSW Music Festival hosts a curated mix of artists performing in bars, clubs, parks, churches, hotels, and more in Austin, Texas. This year’s festival will take place March 12-18.

Not limited in genre or regional focus, audiences can enjoy a variety of musical styles at SXSW. At the 2017 edition, new, developing, and established Showcasing Artists from 63 countries were represented amongst the 2,000-plus official performers. To preview the 1000+ acts announced so far for 2018, stream our Spotify Playlists, surf our YouTube Music Video playlist, and tune into SXSWfm.

Showcases are curated by record labels, booking agencies, management and PR firms, export offices, publishers, media outlets, lifestyle brands, festivals, and more, drawing on a pool of artists looking to enhance their careers by reaching new audiences.

Browse the SXSW Schedule to see every Showcasing Artist we’ve announced, and check back in for frequent additions leading up to March.

SXSW Music and Platinum Badges enjoy primary access to official showcases, Conference programming, and more, encouraging networking, discovery, and exposure for these talented musicians to industry attendees. Additionally, Film and Interactive Badges will have secondary access to these opportunities.


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