SXSW, besides being one of the most amazing and diverse festivals in the world, was also key to Bomba’s career. The first time we played there we managed to get contacts such as signing with our former label in the US (Nacional) and booking for several European festivals. It’s awesome how Austin can be so musical and unite so many different genres during these days.

Originally a scrappy showcase for new bands, South by Southwest — or “South By,” as it is widely known — has long since morphed into a vast mix of media, marketing and pop culture, where major brands intermingle with tech start-ups and independent musicians to mutually drum up buzz.

SXSW has taught me so much about Music, Culture and even Technology! Every time I go, I learn something new! Plus, people come from all over the world, so this ain't your regular Festival ! Also getting a chance to meet attendees has been invaluable as they somehow down the line lead to more opportunities. But most of all SXSW is fun ! As music should be! Doot doola doot doo...