SXSW Release It

SXSW Release It is a special pitch competition held on the opening day of the SXSW Conference, Friday, March 9. Ten cutting-edge companies launching a new product or service during this SXSW season will present to a panel of industry experts and a winner will be chosen based on which product or service is most likely to succeed in the marketplace.

SXSW Release It

2017 SXSW Release It – Photo by Jim Antich

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About Release It


SXSW Release It provides a platform for companies to launch a new and innovative product or service during a pitch competition at the SXSW Conference. A panel of hand-picked judges, comprised of technology industry experts, venture capitalists, and high-profile media, will select the product or service most likely to succeed in the marketplace.

SXSW Release It is a special pitch competition during Startup & Tech Sectors on the opening day of the SXSW Conference, Friday, March 9, 2018 from 11:00am–1:30pm.

Entry Process Overview


Applications will be accepted starting Monday, November 13, 2017. If you have a startup that you would like to be considered for other SXSW pitch events that are before this application deadline please visit the SXSW Accelerator Pitch Event for more information about how to apply for that event.

Rates & Deadlines

Application Fee: $20

Deadline to Enter: Friday, January 19, 2018 at 11:59pm PT


  • A company’s product / service must have launched no earlier than Friday, January 1, 2018.
  • A company’s product / service must not be launched after Tuesday, March 13, 2018.
  • Companies cannot have presented in any of the following events: SXSW Accelerator, SXSW Eco Startup Showcase, SXSW V2Venture or LAUNCHedu pitch events.
  • Companies will be allowed to submit only one product or service to Release It at SXSW. Companies who submit more than one product or service will not be eligible to participate in Release It at SXSW.

Product or service has to have launched (opened up to public) within January 1 to March 18, 2018 to be eligible to participate.


For a listing of the Frequently Asked Questions about SXSW Release It read the SXSW Release It FAQ.

For any SXSW Accelerator Pitch Event inquiries, please contact

Read the FAQ

Hotel Information for Finalists

A limited number of rooms are protected for SXSW Release It participants through SXSW Housing & Travel. Rooms are limited to one per registrant and will sell out fast, so be sure to make your hotel request as soon as you are registered. Reservations can be completed in your Shopping Cart or SXSW Social account. In the meantime, check out SXSW Housing & Travel for more information about our hotels, pricing, reservation policies, and travel information.

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Explore the SXSW Release It Archive

Browse winners, finalists, judges, and other SXSW Release It participants from previous years.

2017 Archive

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2017 Winner


Abartys Health
San Juan, Puerto Rico

Abartys Health has created a unified system for the three major components of healthcare – patients, doctors, and insurers; streamlining services, communication, and treatment. Our technology is moving healthcare from the existing disjointed state to a centralized hub.

Browse the SXSW Release It Archive

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