Mission Statement for SXSW Interactive: Innovation, Inspiration and Creativity

Photo by Joseph Riggs


Since its founding in 1994, these three values have served as the pillars of the SXSW Interactive Festival:

Innovation because the event always tries to showcase the best new ideas and the brightest new technologies.

Inspiration because the event aims to present content that will enliven, energize and excite.

Creativity because the event is much less about new products and new things than it is about thinking differently.

SXSW Interactive is a strong reflection of the intelligent and passionate community that gathers in Austin every March. As a member of this community, we always welcome your positive input and constructive criticism via inter@sxsw.com.

Finally, SXSW Interactive is always a work-in-progress. Every year, we tinker with the formula and the event continues to improve. Constant iteration is a constant feature at SXSW Interactive.

Photo by Joseph Riggs