Showcase Applications

SXSW Music Festival Showcasing Artists benefit from career-changing exposure and publicity provided by the amazing mix of influential participants who attend SXSW every year.

Applications to be an official 2024 SXSW Showcasing Artist are now closed.

THICK – SXSW 2023 – Photo by Shannon Johnston

About Showcasing at SXSW


Showcasing at SXSW means performing in one of Austin’s famous live music venues for 30,000 industry reps, 3,000 media members, and thousands of fans and fellow musicians from all over the world.

2024 Applications

Applications to be an official 2024 SXSW Showcasing Artist are now closed.

SXSW 2024 Showcasing Artist Credential


We have updated the Showcasing Artist Payment and Credential policy for SXSW 2024.

As an industry event, showcasing at SXSW provides indispensable networking, mentoring, and career development opportunities that are not a part of standard consumer-focused festivals.

For the 2024 Music Festival, showcasing artists will receive a registration package, which consists of an Artist Credential for each performing member of a group.

The SXSW Artist Credential provides each performer with the same access as a SXSW Music Badge (valued at $995 each), plus special artist-only benefits.

SXSW 2024 Showcasing Artist Credential

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Domestic, U.S. acts can choose to receive monetary compensation in lieu of Artist Credentials.

  • $350 bands
  • $150 solo artists

Showcase Applications open on June 27.

  • Application Fee Waivers available for specific local music organizations, including HAAM.

Los Bitchos

Los Bitchos got so much out of SXSW – not only playing to great crowds but getting in front of American industry and a lot of UK industry for the first time. It felt like a really vital moment for the band and we picked up a great amount of momentum from it. It really was an amazing experience for us.

Keith Miller

Charli XCX

SXSW was one of the most hectic weeks of my life. I played around 11 shows and partied every night. It felt like an actual real rollercoaster. The second time I went was the first time Sophie and I performed live together. To this day that’s still one of my favourite live shows I’ve ever done. I have so many memories there.

Charli XCX

Accorinrin, Otoboke Beaver

SXSW was our first time to play live in America. We knew of the festival, but we did not know much else or what to expect, only that it was an honor to be invited and we were very excited to be there. The entire city of Austin is filled with music all day long to the middle of the night. Famous artists mix with unknown artists, all just pure music lovers, there is something for everyone. It is truly incredible, and you can experience a special week full of music love. We have just been a second time this year and want to go back again and again.

Accorinrin, Otoboke Beaver

Billie Eilish

The first time we played SXSW, I was so new to everything and the chance to play many shows in one week in completely different venues was crazy!! We learned so much there and also got to see incredible artists. We have been so lucky to play SXSW twice now and each time it was an event we booked our year around! It is really unique.

Billie Eilish

Wiz Khalifa

"There's no other feeling like performing at SXSW. Whether it was the beginning of my career playing my first couple showcases or when I came back to play some major stages I always had fun and the crowds showed me that same energy right back."

Wiz Khalifa – SXSW 2017 – Photo by Justin Hospie

Wiz Khalifa – SXSW 2017 – Photo by Justin Hospie

Explore the SXSW Music Festival

The SXSW Music Festival is one of the largest and most influential global music events of the year, taking place every March in Austin, TX - the Live Music Capital of the World.

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Thao – Photo by Oscar Moreno

Dive Into SXSW News

Browse the latest announcements, programming features, and important dates.

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See You in 2024

Get ready to experience more opportunities for discovery, networking, learning, and career-enhancing connections than ever before at SXSW 2024 from March 8-16 in Austin, TX. Learn more about SXSW participation opportunities. Registration and housing for SXSW 2024 are now open.

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