Showcase Applications

SXSW Music Festival Showcasing Artists can take advantage of career-changing showcase opportunities and unprecedented access to the amazing mix of influential industry participants who attend SXSW every year.


Ho99o9 – SXSW 2024 – Photo by Shannon Johnston

About Showcasing at SXSW


Showcasing at SXSW means performing in one of Austin’s famous live music venues for 30,000 industry reps, 3,000 media members, and thousands of fans and fellow musicians from all over the world.

2025 Application Deadlines

Apply now for the opportunity to perform at the SXSW Music Festival, taking place from March 10-15, 2025.

  • Regular Entry ($35 Fee): June 25–August 31, 2024
  • Late Entry ($75 Fee): September 1–October 31, 2024
  • Final Deadline: October 31, 2024 at 11:59pm PT

Music Showcase applications are open to:

  • All music genres
  • Artists from around the world
  • Signed and unsigned artists

Important details:

  • One official SXSW showcase performance is guaranteed per invited act
  • Showcase slots run an average of 40 minutes (some exceptions may apply)
  • Showcases will take place between March 10-15, 2025
  • SXSW does not cover artist travel or accommodation expenses
  • Some showcases may not provide backline


Within 48 hours of submitting an application, you will receive a confirmation email from SXSW.

Wiz Khalifa

SXSW 2017

"There's no other feeling like performing at SXSW. Whether it was the beginning of my career playing my first couple showcases or when I came back to play some major stages I always had fun and the crowds showed me that same energy right back."

Wiz Khalifa – SXSW 2017 – Photo by Justin Hospie

Wiz Khalifa – SXSW 2017 – Photo by Justin Hospie


See You at SXSW 2025

Join us for SXSW 2025 from March 7–15 in Austin, TX. Registration opens on Tuesday, August 6. Explore participation opportunities and stay tuned for announcements throughout the season. Subscribe to Event Updates and community newsletters.

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