Attend SXSW

March 13-22, 2020 | Austin, TX

Experience 10 days of unparalleled discovery, learning, and networking with creatives across interactive, film, and music industries at the SXSW Conference & Festivals!

For a limited time, lock in the lowest 2020 registration rate before March 31.

2020 Presale Registration

Photo by Anne Cox

Photo by Anne Cox

2020 SXSW Limited Presale

Make plans to join the world’s brightest creators March 13-22 at the 2020 SXSW Conference & Festivals in Austin, TX!

Through Saturday, March 31, lock in the lowest 2020 registration rate and gain early access to SXSW Hotel Blocks before registration opens in the summer of 2019. You will be notified with instructions on how to log into your account so you can access early hotel reservations on July 24.

Purchase a 2020 SXSW Platinum, Interactive, Film, or Music Badge at the lowest 2020 registration rate today before this limited presale ends at 11:59pm PT on March 31.

Platinum Badge

Interactive Badge

Film Badge

Music Badge

March 13-22, 2020 March 13-21, 2020 March 13-21, 2020 March 16-22, 2020
Get Primary Access to ALL Events.
Get Primary Access to INTERACTIVE Events.
Get Primary Access to FILM Events.
Get Primary Access to MUSIC Events.

Register Now Register Now Register Now Register Now

Company / Organization Group Discounts
Coordinating the purchase of registrations for a group of 10 or more? Contact us for more information.

Stay in the SX know, sign up for SXSW Event Updates and tune into SXSW News. Follow us on Twitter, Facebook, LinkedIn, and Instagram for event updates and coverage.

Presale Registration

Badge Access


Once again, SXSW is offering expanded access to events for all SXSW Badges. Attendees will receive primary entry to programming associated with their badge type and enjoy secondary access to most other SXSW events. The Platinum Badge remains your best bet with primary access to all of SXSW. All attendees also receive complimentary access to SXSW Gaming. Review the Badge Comparison Chart below for more information on access to events by badge type.

With one unified Conference spanning 25 Tracks of programming, there are more opportunities for networking, learning, and discovery than ever before. The Interactive Festival hosts a variety of compelling evening networking experiences that complement the many learning opportunities at the Conference.

During nine days of screenings, the Film Festival celebrates raw innovation and emerging talent from both behind and in front of the camera. Discover the next wave of musical talent at the Music Festival with performances from new, developing, and established artists. Beyond the Conference and Festivals, explore exhibitions, awards ceremonies, networking events, and so much more.

Take our Badge Quiz to find out which badge will help you get the most out of your SX experience.

Register Now


The Attendee Services Hub is your guide through SXSW resources to help you prepare for the adventure ahead. Once your badge has been purchased and activated, you are ready to begin exploring the suite of tools for event navigation and access. Stay tuned to SXSW News for continuous event updates and coverage.

Attendee Services Hub

Badge Comparison Chart


SXSW attendees receive primary entry to programming associated with their badge type and enjoy secondary access to most other SXSW events.

All SXSW Badges can request daily, digital SXXpress Passes (South by Express) to gain priority access to select events. The SXXpress Pass icons (XP) in the corresponding badge priority color can be found in the chart below.

For more information on badge access, SXXpress Passes, and event navigation tools, please visit the Attendee Services Hub.

Secondary Access
Interactive Tracks, Keynotes & Featured Speakers
Interactive Mentor Sessions & Workshops No Secondary Access
Interactive Festival Events
Interactive Festival Opening Party & Interactive Bash No Secondary Access
Film Tracks, Keynotes & Featured Speakers
Film Mentor Sessions, Round Tables & Workshops No Secondary Access
Film Festival Opening & Intermission Parties No Secondary Access
Film Festival Screenings & Events
Music Tracks, Keynotes & Featured Speakers
Music Mentor Sessions & Workshops No Secondary Access
Music Festival Opening Party No Secondary Access
Music Festival Showcases & Events
Convergence Tracks, Keynotes & Featured Speakers
Comedy Festival Showcases & Events
Trade Shows & Exhibitions
Networking Meet Ups
Closing BBQ & Softball Tournament No Secondary Access
Hotel Priority Booking & Assistance
Access to SXSW Social Online Registrant Networking
SXSW Festival Shuttles


  • Registrants Lounge, SXSW Gaming, Flatstock Poster Show, SXSW Marketplace, Startup Spotlight, SXSW Wellness Expo, SXSW Community Service Awards, and SXSW Outdoor Stage at Lady Bird Lake concerts
  • SXSW Materials: Registrant Big Bag, Pocket Guide, and a subscription to SXSWorld® magazine

Each sold separately at SXSW Cart checkout.

  • Platinum, Interactive, and Film Badges: BBQ Crash Course
  • All Badges: Taco Meet Ups

Learn More

Super Sponsors

Capital One logo
Mercedes-Benz logo
Bud Light logo
Uber Eats logo
Austin Chronicle logo

Stay Tuned

Sign up to receive the latest announcements, tips, networking invitations and more.