Attendee Photo & Video Policy

We are excited for you to share your SXSW, SXSW Online, SXSW EDU and/or SXSW EDU Online (the “Event(s)”) experiences with your friends on social media, but it’s imperative that our community also respects the rights of the creators that participate in SXSW. This Attendee Photo & Video Policy covers what is and isn’t allowed so that we can all achieve our goals. When we refer to “content” that includes, without limitation, videos, clips, photographs, audio recordings, text, graphics, logos, icons, images and software made available to the attendee during the Events.

In-person Event

Personal digital cameras (excluding SLR/DSLRs) are allowed at the SXSW Conference and SXSW EDU for capture of content for personal, non-commercial (non-sponsored and non-monetized) use, subject to the limitations below.

Attendees may take photos and shoot video from their seats, as long as they are not standing in the press area, obstructing views, using any sort of device like a tripod or selfie-stick, or using a flash after the session begins. Live streaming of any kind is not permitted.

Attendees are not permitted to take photos or shoot video where it is unsafe or disruptive such as in doorways, fire exits, expo floor aisles, hallways, sidewalks, etc. Not complying with a request to move or stop capturing content could result in your removal.

We encourage attendees to use the SXSW backdrops and props placed around our venues for personal photo opportunities.

Attendees (excluding media attendees) may not have professional camera equipment in the SXSW Conference, SXSW EDU, official SXSW Music Festival showcases (including the Outdoor Stage), Film Festival Screenings, Interactive Festival events, or Comedy Festival showcases.

Online Event


  • Screenshots of Event content, excluding film screenings, is permissible as long as the screenshots are used for personal, non-commercial (non-sponsored and non-monetized) purposes.

Not Allowed

  • Video and/or audio recording any event content is prohibited.

  • Livestreaming event content is prohibited. 

  • Displaying Event content in group settings (i.e., with multiple viewers of the public who are not also passholders) without SXSW’s advanced approval, which may require an additional license.

  • Copying, republishing, downloading, transmitting, modifying, renting, leasing, loaning, selling, assigning, distributing, recording, licensing, sublicensing, reverse engineering, or creating any derivative works based on any Event content.

Additionally, all SXSW and SXSW EDU attendees agree to the SXSW Participation & Credentials Terms & Conditions, Terms of Use, and Code of Conduct.

Super Sponsors

White Claw logo
Volkswagen logo
Austin Chronicle logo
Porsche logo
Itau logo
C4 logo
Slack logo

Stay Tuned

Sign up to receive the latest announcements, tips, networking invitations and more.