SXSW sponsors, exhibitors, and sales clients (collectively, Sponsors) may ask to scan the QR barcode on your badge for lead retrieval, which is a mobile application for capturing and processing sales leads generated at an event (Lead Retrieval).
Participating in Lead Retrieval is entirely voluntary and is not required for badge authentication or SXSW event entry. SXSW uses RFID for those purposes, which you can learn more about by visiting https://www.sxsw.com/rfid/.
Sponsors use the app, Boomset, for Lead Retrieval and must obtain your consent before scanning your QR barcode. Sponsors agree to not resell the data collected from you through Lead Retrieval. The information collected by Sponsors about you during a Lead Retrieval scan is as follows:
- Full name
- Email address
- Phone number
- Company name
- City, state, and country