SXSW has long been known as a platform where up-and-coming musicians, filmmakers, entrepreneurs and technologists could make a name for themselves. Every year, some of the best and brightest come away from the event with awards that recognize their work.
After the annual SXSW dust settles, Grulke Prize winners often find their way onto major music festival lineups, many SXSW Film Award winners find distribution partners, and SXSW Accelerator Pitch Event and Interactive Innovation Award winners catch the attention of potential clients and investors. More recently, though, SXSW has become a premiere destination for brands and creative agencies looking to make a splash.
To celebrate the creativity and innovation from agencies and activations at the event, the SXSW Creative Experience “Arrow” Awards were created this year. “In the lead-up to this year’s event, we were excited to hear what some of our partners were planning, and we wanted to recognize that creative spirit in some small way,” SXSW CEO Roland Swenson said in a statement announcing the awards. “We consider the three inaugural awards to be the groundwork for a larger awards program at SXSW 2019, rewarding creative work by both brands and agencies.”
“SXSW is a very unique stage for the purpose of our brand appeal and accelerating the open innovation.”
The inaugural Arrow Awards were chosen both by select SXSW staffers and leaders from Austin-based creative agencies and were awarded in three categories: Best Immersive Experience, Best Use of Technology and the Spirit of SXSW.