24 year-old Californian rapper Saweetie, who is signed to Artistry Worldwide/Warner Bros. Records and also appeared at SXSW 2018, agrees: “Social media opened up the playing field for women to have their voice be heard. My music touched a lot of women who wrote to me saying how inspiring it is to see a woman doing this. It’s important for us women to come together and support each other, and collaborate.”
Miss Eaves agrees: “That’s what I hate in hip-hop… women going up against each other when they should be supporting each other. We are in an era when females are coming together, and they can get the attention they deserve in a male-dominated industry.”
There’s a knock-on effect, with the women rappers who hit the top of the charts bettering the situation for all female hip-hop artists. McDevitt thinks the music industry is much more open to female rappers since Cardi B hit the number one spot, even if it’s only for commercial reasons: “Music executives are already looking for the next Cardi B,” she explains.
Saweetie hopes Cardi B’s success helps debunk attitudes towards women rappers in general: “Women can be in the top tier. On that, Cardi B is an inspiration. She’s a good performer, her music is good. She deserves to be where she is.”
Rather than copycat knockoffs, Miss Eaves’ individuality will become more widespread, if not mainstream. But, she says, a female figurehead is empowering.
“Cardi B and I are not the same, but it is really, really good to see people who look like you being successful,” she emphasizes. “When you see people like yourself continually beat down, it’s harder to reach goals that should otherwise be achievable.”