Avett Brothers to Perform and Premiere Documentary at SXSW

Not only will SXSW be your chance to attend the world premiere of the documentary May It Last: A Portrait of the Avett Brothers, it’s also your chance to see them live at Austin City Limits Live at the Moody Theater on Wednesday, March 15.

The documentary is directed by Judd Apatow and Michael Bonfiglio and features more than two years of exclusive footage of The Avett Brothers, along with famed producer Rick Rubin, as they create their recent hit album True Sadness. May It Last: A Portrait of the Avett Brothers is Apatow and Bonfiglio’s second directorial collaboration, following their acclaimed ESPN 30 for 30 film Doc & Darryl. In addition to the performance at the Moody Theater, The Avett Brothers also will also take part in a Q&A along with co-directors Apatow and Bonfiglio and perform a song following the world premiere of the documentary at the Paramount Theatre on March 15. There will be a second screening the Zach Theatre on March 17.

The Avett Brothers, comprised of Seth Avett, Scott Avett, Bob Crawford, and Joe Kwon, joined together to compose down-to-earth music about relatable human experiences. Since releasing their first full length album Country Was in 2002, the band released 14 other albums including their most recent album release True Sadness in 2016. Rolling Stone described True Sadness as their most heart-baring LP, referencing their powerful and soulful harmonies. The Avett Brothers were also nominated for “Best American Roots Performance” and “Best Americana Album” at the Grammys this year.

There’s still time to register for SXSW 2017! Music and Platinum badges will have primary access to the Music Festival showcase; Film and Interactive badgeholders and Music and Showcasing Artist wristbands will have secondary access. Film and Platinum badgeholders will have primary access to the Film Festival screening; Interactive and Music badgeholders and Film Festival wristbands will have secondary access.

By Hayden Bagot