During their SXSW 2019 Convergence Keynote, Quibi Founder Jeffrey Katzenberg and CEO Meg Whitman explored market trends that have made space for a new form of storytelling delivered through a technology platform optimized for easy, on-the-go mobile viewing.
In a conversation with Dylan Byers, Senior Media Reporter for NBC News/MSNBC, they dove into how Quibi, a mobile-first media platform incubated at WndrCo., is creating the future of entertainment.
On stage Whitman passionately elaborated on the ambitions of Quibi and their aim to create the first entertainment platform that makes every moment of your day extraordinary.
"We are trying to bring together the best of Silicon Valley and the best of Hollywood." – Meg Whitman
Katzenberg continued by outlining the main goals of Quibi while looking at the amount of short form content people consume on average and how information in accessed.
"We are actually making information convenient." – Jeffrey Katzenberg
Watch the entire Keynote, The Next Form of Storytelling: The Future of Technology-Enabled Entertainment, with Jeffrey Katzenberg and Meg Whitman as well as more videos from SXSW 2019 sessions on our YouTube channel.
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Featured Image by Dave Pedley