Michelob ULTRA Pure Gold and The Big Quiet, with artist Miguel, Bring the Calm with First-Ever Sunset Mass Meditation at SXSW

Michelob ULTRA Pure Gold

Between live music, panels, and tacos, SXSW can be a a busy experience. Thankfully, Michelob ULTRA Pure Gold is here to give attendees a moment of zen by hosting “Pure Golden Hour”, in partnership with The Big Quiet, on Sunday, March 10.

“Pure Golden Hour” is the first-ever sunset mass meditation at SXSW. The mission is to help people reconnect with nature and find balance during a busy time, while also socializing and sipping on USDA Certified Organic Michelob ULTRA Pure Gold.

The event offers an evening of mindfulness, beginning with a guided sound meditation and special performances from Miguel, Bishop Briggs, and Cautious Clay, followed by sounds from DJ Captain Planet, with some healthy food and cold beer.

“Pure Golden Hour” takes place at the Long Center for the Performing Arts. Doors will open at 5:00 p.m and meditation and music starts promptly at 6:00 pm. The event is 21+ and RSVPs are required, with priority given to SXSW badge holders. For more info go to www.michelobultra.com/sxsw.

By Jordan Ornelas