Can Artificial Intelligence Improve My Taste In Music?

Written by Todd Hansen | Wednesday, Sep 11, 2013

Is AI the recipe for a better selection of music?

I’m frustrated. It might be I’m still dealing with last week’s debacle in animal mortality. But the frustration came to a head in an email to a co-worker yesterday which the gist was, “Why are music discovery apps and services such a big deal?”. Like the mobile wallet I’m perplexed by this need to crack a nut or make one to crack. I’m no rookie here either. I toured in bands, ran a small label...I am a music lover and maybe more out of touch than I was at 24. So I should love any chance to let tech pave the road, right?

A jump into the SXSW Panel Picker showcased the ongoing debate of it’s importance and relevance. Are Machines The DJ’s of Digital Music, Your Friends Have Bad Taste: Fixing Social Music and Algorithmic Music Discovery at Spotify all address their changing roles and maturing landscape  of music discovery.

Maybe my tastes suck and I need to invest more time into that a curated flow of jams hitting my ear that takes into account a thousand data points to tailor a mix of beautiful discovery. Maybe I can lean on it as much as I did Waze during rush hour on a recent trip to LA. I've put my weight on it a bit. but still end up asking my friends what they're listening to. Hal will apparently have to wait for another day.

And, speaking of another day, remember to watch the SXSW website on Monday, October 14 when we announce all the content (music-related and otherwise) that will be part of the 2014 SXSW Interactive Festival.

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