2014 SXSW Interactive Session Spotlight: A Core Conversation with Google Glass Explorers

Written by Megan Collyer | Tuesday, Feb 11, 2014

Serena Ehrlich leads a core conversation about Google Glass at SXSW 2014

Serena Ehrlich is living her dream job. She currently works as the Director of Social & Evolving Media at Business Wire. She also holds another title as one of Google’s Glass Explorers, a program launched by Google to test their wearable technology, Google Glass. She will speak about her experiences with this tech at SXSW Interactive during her session, “A Core Conversation with Google Glass Explorers.” To learn more about Ehrlich, follow her on Twitter @serena where she tweets about best practices in mobile, social and overall marketing that can be implemented successfully by any follower.

SXSW: Tell us more about the Google Glass Explorer program and how you will address this topic in your Core Conversation?
Ehrlich: In February of 2013 Google launched the #ifihadglass Google Glass Explorer selection program. For those lucky enough to have been chosen, we are not only the first people to wear Glass, we are the very first to explore and share the real usefulness, joys and challenges of wearable technology. Our usage, our views and feedback are shaping the future of this product. But hasn't been all fun and games for Glass users. Before Google Glass was released to the public, facilities ranging from corporate offices to casinos banned the use of Google Glass within their walls, citing legal regulations or privacy concerns. In this core conversation we'll explore how your co-workers, family and world reacted to your technological transformation. Two Glass Explorers, mobile/social marketer Serena Ehrlich and InvisiblePeople.tv founder Mark Horvath will help facilitate this conversation.

SXSW: What kinds of people do you believe will enjoy this conversation?
Ehrlich: This session is perfect for anyone currently using or planning to buy Google Glass or any wearable technology. This is going to be a highly interactive discussion on the reactions Glass wearers have had out in the world - from being kicked out of events and casinos, to being harassed by strangers who want to wear your tech. Registrants will walk away from this session understanding the impact of wearable tech out in the wild.

SXSW: Will those unfamiliar with wearables or Google Glass be able to follow this session?
Ehrlich: This topic is for experts and newbies alike. This topic affects all of us as the move to wearable tech continues at such a rapid speed.

SXSW: In your opinion, why is speaking at SXSW a big deal?
Ehrlich: SXSW is the one place where brands, advocates and implementers come together to share the tips and tricks that really do move the needle.

SXSW: What do you think the biggest trend at SXSW will be this year?
Ehrlich: The top discussion point at SXSW will be wearable tech and mobile.

SXSW: What’s the one thing you want registrants to know about your session?
Ehrlich: This speaking session will not be dull. Expect to laugh a lot, and learn something too.

Watch this website for more installments of the 2014 SXSW Interactive Session Spotlight. Click here for the complete list of programming for March in Austin. For tips on interesting sessions to attend, visit the new Recommendation page. Register now to attend “A Core Conversation with Google Glass Explorers” and other incredible programming at SXSW Interactive 2014.