Tech Industry & Enterprise

March 16-21

Interactive Track

The Tech Industry & Enterprise Track looks at today’s most cutting-edge ideas in software and hardware. Innovators and executives from a variety of industries will discuss the evolving landscape of technology-driven products and services in the B2B and B2C marketplaces.

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2019 Featured Speaker, Malcolm Gladwell - Photo by Akash Kataria

About Tech Industry & Enterprise Track


Innovation is More Than Just Disrupting Industries

Disruption doesn’t create growth; growth creates disruption. Being the next big thing is hard work – learn more during these SXSW Conference sessions.

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Wunderbar: German Music Night - 2019 - Photo by Steve Rogers Photography/Getty Images for SXSW

Wunderbar: German Music Night - 2019 - Photo by Steve Rogers Photography/Getty Images for SXSW


Hacking an Election in 2020

In 2016, a foreign adversary was able to hack America's voter rolls and voting machines, and influence our elections through social media. All evidence suggests that this will happen again in the 2020 Presidential Election. Why is America's election infrastructure so vulnerable, and what can we do about it?

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The New Rules of Retail

The rules of retail are changing, and companies are reinventing what it means to be a brand today, prioritizing customers and experiences. As a result, a new wave of retail brands are building communities around commerce, creating a network of highly social, hyper-engaged consumers and brand advocates.

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2020 Speaker Highlights

Manish Chandra - SXSW 2020 Speaker - Photo Courtesy of Speaker

Manish Chandra

Founder & CEO


Joe Kraus

President and Former COO


Nicole Newmeyer

Technical Director

Internet Of Things Integration, National Security Agency

Jill Carlson


Slow Ventures

Ben Lewis-Ramirez


Lit Communities

Neesha Hathi

Executive Vice President And Chief Digital Officer

Charles Schwab

Cynthia Cole

Special Counsel

Baker Botts

600+ PanelPicker® Sessions Announced

Presenting 600+ curated sessions from the SXSW community across our 22 Tracks of Conference programming.

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Browse the 2020 SXSW Schedule

Browse events, build your schedule, and get personalized recommendations for the 2020 SXSW Conference & Festivals.

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About the SXSW Conference


SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries.

The SXSW Conference provides an opportunity for global professionals at every level to participate, learn, and network. Featuring a variety of tracks that allow attendees to explore what’s next in the worlds of entertainment, culture, and technology, SXSW proves that the most unexpected discoveries happen when diverse topics and people come together.

Learn more about Keynotes, Featured Speakers, and Session Formats across the 22 Tracks of programming for the 2020 SXSW Conference.

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Attend SXSW Online 2021

Register to join us for SXSW Online 2021, a digital experience from March 16-20.

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