The Evolving Cannabis Consumer – 2019 SXSW Programming Trends

Each year at SXSW, prominent trends emerge from Conference programming that provide insight into the future of tech, entertainment, and culture. From the 10 trends identified by the SXSW Programming Team for the 2019 event, The Evolving Cannabis Consumer Trend explores the role consumers will play as the legal cannabis industry grows into new markets and matures in existing ones. Check out a selection of highlighted sessions covering this new landscape and add them to your schedule for this March!

The Evolving Cannabis Consumer Trend

The population of legal cannabis consumers is growing; offering new products and business models. The proliferation of THC and CBD products has created a new group of medical consumers. Explore sessions this March discussing industry trends, the future of hemp and CBD, and the modern cannabis consumer. New for the 2019 SXSW Conference, the Cannabusiness Track aims to navigate the technological, cultural, and political ecosystem surrounding the future of cannabis-focused enterprise.

Learn how brands are marketing to the 'new cannabis consumer' and gain inside insights from a web pioneer, a funded cannabis entrepreneur, and expert cannabis marketers as they uncover data from a new survey on cannabis consumption in the session The New Cannabis Consumers. According to the National Survey on Drug Use and Health, the rate at which Baby Boomers are using cannabis is on the rise. Curiously, the mean age of regular medical Cannabis patients is 50 and up. In the session, Cannabis and the Aging Brain, Head of Science at Entourage Phytolab Fabricio Pamplona explains the multitude of ways cannabis can affect the brain after age 50.

Gain a deeper understanding of the science, physiology, legality, and uses of CBD from CEO of Vital Leaf Christina Sasser and Partner at Vicente Sederberg LLC Shawn Hauser in their session CBD: The Cannabis Trailblazer.

Learn how to spot trends in the cannabis industry, and predict where things are headed with Wana Brands Founder & CEO Nancy Whiteman. Add her session, Non-Obvious Trends in the Cannabis Industry to your 2019 schedule.

The Evolving Cannabis Consumer Session Highlights

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Teaser Photo by Chris Saucedo

By Ari Roth