March 18-21

Convergence Track

Learn about the technological, cultural, financial, legal and political ecosystems that are defining the cannabis-focused enterprises of both today and tomorrow. The Cannabusiness Track presents insights for professionals experienced in this rapidly-evolving industry, as well as introductions for newcomers who are just starting to enter this space.

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2019 Featured Session, Cannabis and Wellness: The Body and Beyond - Photo by Samantha Burkardt/Getty Images for SXSW

2019 Featured Session, Cannabis and Wellness: The Body and Beyond - Photo by Samantha Burkardt/Getty Images for SXSW

About Cannabusiness Track


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The Future of the Cannabis Industry is Colored

How to create and equitable and just industry that serves the communities most impacted by the war on drugs? Panel members Christine De La Rosa, of the People’s Dispensary, Wanda James, of Simply Pure and Melek Dexter, of Re-Up, moderated by Kelly Perez, of kindColorado and Cannabis Doing Good, will focus on strategies and practical tactics to get us there.

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Navigating an Emerging Cannabis Beverage Market

This panel of explorers represents top beverage makers, scientists, end users and others across the supply chain working to perfect the quality and consistency behind the packaging. They will share insights and lessons learned as they navigate the rapidly changing landscape in hopes of bringing world-class cannabis beverages to market.

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2020 Speaker Highlights

Cat Packer - Photo c/o speaker

Cat Packer

Executive Director

Los Angeles Department of Cannabis Regulation

Steve DeAngelo SXSW 2019 - Photo Courtesy of Speaker

Steve DeAngelo

Chair Emeritus

Harborside, Inc.

Cassandra Farrington - Photo c/o speaker

Cassandra Farrington

CEO & Co-Founder


Mary Pryor - Photo c/o speaker

Mary Pryor



Eleanor Kuntz - Photo c/o speaker

Eleanor Kuntz

Co-Founder & CEO


Kris Krane - SXSW 2020 Speaker - Photo Courtesy of Speaker

Kris Krane


4Front Ventures

Tahira Rehmatullah - Photo c/o speaker

Tahira Rehmatullah

Managing Director

Hypur Ventures

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600+ PanelPicker® Sessions Announced

Presenting 600+ curated sessions from the SXSW community across our 22 Tracks of Conference programming.

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Browse the 2020 SXSW Schedule

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About the SXSW Conference


SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries.

The SXSW Conference provides an opportunity for global professionals at every level to participate, learn, and network. Featuring a variety of tracks that allow attendees to explore what’s next in the worlds of entertainment, culture, and technology, SXSW proves that the most unexpected discoveries happen when diverse topics and people come together.

Learn more about Keynotes, Featured Speakers, and Session Formats across the 20 Tracks of programming for the 2020 SXSW Conference.

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