March 18-21

Convergence Track

Learn about the technological, cultural, financial, legal and political ecosystems that are defining the cannabis-focused enterprises of both today and tomorrow. The Cannabusiness Track presents insights for professionals experienced in this rapidly-evolving industry, as well as introductions for newcomers who are just starting to enter this space.

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2019 Featured Session, Cannabis and Wellness: The Body and Beyond - Photo by Samantha Burkardt/Getty Images for SXSW

2019 Featured Session, Cannabis and Wellness: The Body and Beyond - Photo by Samantha Burkardt/Getty Images for SXSW

About Cannabusiness Track


Come explore the future of the rapidly-expanding cannabis industry.

Please be aware that cannabis and related laws vary. Programming in this track is designed to inform attendees about this fast-changing industry, and does not promote the use or sale of illegal drugs.

Take a look at SXSW 2020 sessions like Blazing Trails: Marketing in the Cannabis Space, Ecommerce and CBD: A Gray Area in the Green Rush, Under the Hood: The Mechanics of Cannabusiness, and more.

Browse Cannabusiness Sessions

Cannabusiness Track Sponsored by High Grade Hemp Seed

High Grade is a hemp seed genetics company committed to developing top-quality hemp cultivars. Pivotal to the reintroduction of industrial hemp to the global supply chain, CEO Bodhi Urban and team introduced foundational strains such as Cherry Wine and Berry Blossom that are the basis of hemp genetics today.

CBD: Cannabis Gone Mainstream

You won't get "high" but you'll learn industry insights about what it takes to make the popular CBD products blowing up the markets!

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The Hemp Today activation featured panel discussions with professional athletes & leading industry experts, film screenings, live music, product launches, and more. Photo by Ann Alva Wieding

Hemp Today – Photo by Ann Alva Wieding

Discover 2020 Sessions

The Future of Cannabis is Black and Brown

How to create and equitable and just industry that serves the communities most impacted by the war on drugs? Panel members Christine De La Rosa, of the People’s Dispensary, Wanda James, of Simply Pure and Melek Dexter, of Re-Up, moderated by Kelly Perez, of kindColorado and Cannabis Doing Good, will focus on strategies and practical tactics to get us there.

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Navigating an Emerging Cannabis Beverage Market

This panel of explorers represents top beverage makers, scientists, end users and others across the supply chain working to perfect the quality and consistency behind the packaging. They will share insights and lessons learned as they navigate the rapidly changing landscape in hopes of bringing world-class cannabis beverages to market.

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2020 Speaker Highlights

Cat Packer

Executive Director

Los Angeles Department of Cannabis Regulation

Steve DeAngelo SXSW 2019 - Photo Courtesy of Speaker

Steve DeAngelo

Chair Emeritus

Harborside, Inc.

Cassandra Farrington - Photo c/o speaker

Cassandra Farrington

CEO & Co-Founder


Mary Pryor - Photo c/o speaker

Mary Pryor



Michael B. Hancock


City and County of Denver

Eleanor Kuntz - Photo c/o speaker

Eleanor Kuntz

Co-Founder & CEO


Tahira Rehmatullah - Photo c/o speaker

Tahira Rehmatullah

Managing Director

Hypur Ventures

Browse 2019 Cannabusiness Sessions

600+ PanelPicker® Sessions Announced

Presenting 600+ curated sessions from the SXSW community across our 22 Tracks of Conference programming.

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Browse the 2020 SXSW Schedule

Browse events, build your schedule, and get personalized recommendations for the 2020 SXSW Conference & Festivals.

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About the SXSW Conference


SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries.

The SXSW Conference provides an opportunity for global professionals at every level to participate, learn, and network. Featuring a variety of tracks that allow attendees to explore what’s next in the worlds of entertainment, culture, and technology, SXSW proves that the most unexpected discoveries happen when diverse topics and people come together.

Learn more about Keynotes, Featured Speakers, and Session Formats across the 20 Tracks of programming for the 2020 SXSW Conference.

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Attend SXSW 2020

Join the world’s brightest creators March 13-22 at the 2020 SXSW Conference & Festivals. Register to attend and book your hotel to begin your SX adventure!

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Learn more about the session formats for programming tracks at the SXSW Conference.

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