“The job is to be the conduit between the artist and the fan.” – Zane Lowe
Zane Lowe – New Zealand-born radio DJ, live DJ, record producer, and television presenter – takes us on a sonic journey during his Music Keynote at the 2017 SXSW Conference from the roots of his musical influences and driving passion to share music with others to becoming the Creative Director and LA Anchor for Beats 1, Apple’s first free global radio station.
During the Keynote, synced to a curated playlist fitting for a DJ, Lowe explores where the music industry is going, the role technology now plays, how to keep up, and the evolution of the artist’s creative control.
“Technology has freed us all and now music moves fast, and we have to move fast too.”
From streaming services to music distribution, Lowe discusses how the music industry is adapting to technology and bringing the artist, fan, and business together. In this new music world where attention is currency, fans are followers, and followers are data, music discovery through the human experience is a driving force that’s changing the game of music distribution. Lowe examines a new kind of community that has emerged, bridging the gap between artist and fan through a direct, global connection on social media platforms. Lowe also expresses his lasting belief in radio and its place in the modern age.
“Listening in a collective environment is where the moments live.”
Watch the video above for the full 2017 SXSW Conference Keynote with Zane Lowe. Get inspired by a multitude of diverse visionaries at SXSW – browse more 2017 Keynotes, Featured Sessions, Red Carpets, and Q&A’s on our YouTube Channel.
2017 SXSW Conference Keynote, Zane Lowe – Photo by James Goulden Photography/Getty Images