SXSW Showcasing Artist CHAI - Photo by Lisa Walker

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How to Discover SXSW Showcasing Artists

Every March, thousands of artists participate in the SXSW Music Festival. Acts perform day and night while music industry professionals and attendees collaborate, learn, and create.

The variety and sheer number of Showcasing Artists each year is what makes our festival unlike any other. Searching for the acts that will inspire or thrill you might seem daunting, but our tools and playlists can guide you to discover your next favorite artist.

Tune into a mix of music and video playlists including On the SX Stereo, a playlist of new releases from SXSW 2020 Showcasing artists; curated genre playlists; a playlist for our local acts and the YouTube music video playlist. Stay tuned for more about next year's Music Festival and in the meantime dive in below to begin your musical exploration of past SXSW acts.

Walking the Cow: SXSW Texas Artists

Take a trip south with some SXSW 2020 Showcasing Artists that make music deep in the heart of Texas.

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Genre Playlists

Curated by the SXSW Music Festival programming team, our Genre Playlists highlight class favorites in a selection of genres from the SXSW 2020 Music Festival. For those of you who with an old school spirit, we've got you covered.


Music Video Playlist

Watch your favorite artists do their thing on our Music Video YouTube playlist. From friends running through the streets of Spain to twerking in class to Wiz Khalifa joining Young Deji in a Popeyes parking lot — there really is something for everyone.

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