Game Industry

March 16-18

Convergence Track

New for 2020, the Game Industry Track examines the exponentially-increasing influence that the making, marketing, and distribution of video games is having on international culture, tech businesses, and traditional entertainment media including film and music.

New Voices in Gaming - 2019 - Photo by Travis Lilley

New Voices in Gaming - 2019 - Photo by Travis Lilley

About the Game Industry Track


Listen to 2019 SXSW Sessions

Inside the Franchise: Dissecting Pro League of Legends

Learn about franchise systems in professional esports leagues from Chris Greeley (Riot Games) and reporter Jacob Wolf.

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The Technical Art of BioWare’s Anthem

Hear from a panel of BioWare’s technical artists about the successes and challenges of creating a new IP for the world to enjoy.

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2019 Speaker Highlights

Building Successful Partnerships in Esports with Naz Aletaha

Naz Aletaha

Head of Esports Partnerships

Riot Games

The Evolution of the Overwatch League

Nate Nanzer

Former Commissioner of the Overwatch League

Blizzard Entertainment

Gaming for Good: How Amateur Esports Build Character

Ann Hand


Super League Gaming

Master of Games - Crafting the World of High School

Delane Parnell



New Voices in Gaming Victoria Elizabeth and Mela

Mela Lee

Voice Actress

Bringing Esports to Sports

Colin Hayes

Director, Business Strategy

Bucks Gaming

The Psychology of The Legend of Zelda

Dr. Rachel Kowert

Research Director

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Attend SXSW 2020

Join the world’s brightest creators March 13-22 at the 2020 SXSW Conference & Festivals. Register to attend and book your hotel to begin your SX adventure!

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Session Formats

Learn more about the session formats for programming tracks at the SXSW Conference.

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About the SXSW Conference


SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries.

The SXSW Conference provides an opportunity for global professionals at every level to participate, learn, and network. Featuring a variety of tracks that allow attendees to explore what’s next in the worlds of entertainment, culture, and technology, SXSW proves that the most unexpected discoveries happen when diverse topics and people come together.

Learn more about Keynotes, Featured Speakers, Session Formats across the 22 Tracks of programming for the 2020 SXSW Conference.

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