Game Industry

March 16-18

Convergence Track

New for 2020, the Game Industry Track examines the exponentially-increasing influence that the making, marketing, and distribution of video games and esports is having on international culture, tech businesses, and traditional entertainment media including film and music.

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New Voices in Gaming - 2019 - Photo by Travis Lilley

New Voices in Gaming - 2019 - Photo by Travis Lilley

About the Game Industry Track


Explore gaming culture and the world that continues to change around it during the Game Industry Track.

Learn more about the conversations surrounding the Game Industry from these 2020 sessions including An Advertiser’s Guide to Twitch Chat, How to 1Up Your Marketing in Esports, Digital Play Is Winning – Can Screen Time Be Good?, and more.

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Game Industry Track Sponsored by JBL QUANTUM

JBL QUANTUM amplifies epic gaming moments by providing the most advanced and immersive sound experience. Leveraging JBL’s deep audio heritage and proprietary JBL QuantumSURROUND™ and JBL QuantumSPHERE 360™ technology, players gain a true competitive advantage when sound is survival.

Reggie Fils-Aimé – 2020 Convergence Keynote

Hear from this award-winning innovator and disruptor during the SXSW Conference in his Convergence Keynote.

Browse Game Industry Track Sessions

2020 SXSW Keynote, Reggie Fils-Aimé

2020 SXSW Keynote, Reggie Fils-Aimé

Discover 2020 SXSW Sessions

An Advertiser’s Guide to Twitch Chat

Twitch, the gaming livestreaming platform, boasts 10M unique users every day. It’s a large audience that any brand would love to connect with but engagement on Twitch is different than traditional media. With a live chat feature on every channel, viewers are a part of the experience. Through influencers and events, brands can get immediate and valuable feedback about their campaigns. There is just one problem: how do we interpret Twitch chat? Using sentiment analysis and natural language processing, Bethany will take a deep dive into Twitch chat logs from successful brand activations in order to demonstrate what works on Twitch. This talk will inform brands and advertisers what engagement on Twitch looks like and what makes good branded content. All according to the chatters themselves.

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How to 1Up Your Marketing in Esports

Esports is going to top $1 billion in revenue this year, according to Newzoo. But, what makes for great marketing in a space that has a lucrative, rabid younger audience following that is highly suspicious of hard-selling advertisers? This session will uncover the many ways that competitive gaming is both similar and different than traditional stick-and-ball sports, with commentary from leagues, platforms and marketers on how best to capitalize on the growing interest in esports.

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2020 Speaker Highlights

Angela Roseboro

Chief Diversity Officer

Riot Games

Jade Raymond - SXSW 2020 Speaker - Photo courtesy of speaker

Jade Raymond

VP, Head of Stadia Games and Entertainment


Lydia Winters - SXSW 2020 Speaker - Photo courtesy of speaker

Lydia Winters

Chief Brand Officer


Siobhan Reddy - SXSW 2020 Speaker - Photo courtesy of speaker

Siobhan Reddy

Studio Director and Co-Founder

Media Molecule

Tami Bhaumik - Photo courtesy of the speaker

Tami Bhaumik

VP of Digital Civility


Seth Ladetsky - Photo courtesy of speaker

Seth Ladetsky

SVP, Sales and Head of Turner Sports Digital & ELEAGUE Sales Strategy and Revenue

Turner Sports

Naz Aletaha - SXSW 2020 Speaker - Photo Courtesy of Speaker

Naz Aletaha

Head of Global Esports Partnerships & Business Development

Riot Games

600+ PanelPicker® Sessions Announced

Presenting 600+ curated sessions from the SXSW community across our 22 Tracks of Conference programming.

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Browse the 2020 SXSW Schedule

Browse events, build your schedule, and get personalized recommendations for the 2020 SXSW Conference & Festivals.

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About the SXSW Conference


SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries.

The SXSW Conference provides an opportunity for global professionals at every level to participate, learn, and network. Featuring a variety of tracks that allow attendees to explore what’s next in the worlds of entertainment, culture, and technology, SXSW proves that the most unexpected discoveries happen when diverse topics and people come together.

Learn more about Keynotes, Featured Speakers, Session Formats across the 22 Tracks of programming for the 2020 SXSW Conference.

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Attend SXSW 2020

Join the world’s brightest creators March 13-22 at the 2020 SXSW Conference & Festivals. Register to attend and book your hotel to begin your SX adventure!

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Session Formats

Learn more about the session formats for programming tracks at the SXSW Conference.

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