Jaguar Jonze – SXSW 2023 – Photo by Jon Currie

Apply to Showcase at the 2024 SXSW Music Festival

Final Deadline Friday, October 27 at 11:59 PM PT

Calling all musicians, near and far! Prepare your guitars, assemble your band, and seize the chance to perform at the SXSW Music Festival, taking place from March 11-16, 2024 in Austin, TX.

Playing at one of Austin's famous music venues with industry professionals, international media members, new fans, and fellow artists in the crowd is an experience like no other.

We encourage new, developing, and established artists to apply to showcase – every genre, signed or unsigned. Not only is it an opportunity to get your music in front of a global audience, it is also a chance to learn and connect.

Check out the first wave of Showcasing Artists announced for the 2024 SXSW Music Festival. Are you ready to join the lineup?

Apply for an Official Showcase

Don't miss your chance to take the 2024 SXSW stage – apply by the Final Deadline of October 27, 2023 at 11:59pm PT.

  • Early Application Entry ($35 Fee): June 27–August 25, 2023
  • Regular Application Entry ($55): August 26–October 27, 2023
  • Final Deadline: October 27, 2023 at 11:59pm PT

Learn more about the application process on the Showcasing Artist Applications page and read through the Music Showcase FAQ.

Tips from the Music Fest Team

Be Thorough When Describing Current Developments – When we invite artists to showcase at SXSW, we want to make sure they're in a position to maximize their time here. To put it simply: there should be a reason for the artist to be here other than simply checking off a box. Really consider how SXSW fits in with your timeline and goals as an artist. Will you have new music to promote? Is SXSW going to be the kick off for a larger tour? Are you setting yourself up to advance your career in a meaningful way at SXSW?

Tell Us Where You Have Been Featured – One of the most important parts of your application is showing us where your music has been featured. It can be anything from playlists, blogs, magazines, TV, movies, or video games. It doesn't even need to be a Spotify editorial playlist either, user-curated playlists are just as important.

Show Your Strengths – Focus on adding emphasis on the sections of the application that reflect where you do your best. Be sure to take advantage of the "Artist Bio" field in the application – a thorough bio will make it much easier for the Music Festival team to get familiar with your music.

Get Inspired by SX Alumni

Turn up your application soundtrack. Listen to our Apple Music and Spotify playlists, and surf our YouTube Music Video playlist while you get your application together.

Apply Now

Join Us At SXSW 2024


You can now register to attend to join us in Austin, TX from March 8-16 for music showcases, conference sessions, film and tv screenings, exhibitions, and much more. Add the badge that fits your needs to your SXSW Cart.

And if you really want to stay in the know, follow us on Facebook, Twitter, Instagram, and TikTok. Subscribe to event newsletters and check out SXSW News for the latest SX coverage.

(Teaser) Jaguar Jonze – SXSW 2023 – Photo by Jon Currie; (Side Top-Bottom) Chloe Bailey – SXSW 2023 – Photo by Will Blake, and English Teacher – SXSW 2023 – Photo by Kam Bankston

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