Creating & Monetizing Music

March 18-21

Music Track

The landscape for musicians has undergone seismic shifts as the traditional industry base has changed over the last two decades. How can musicians and publishers navigate, survive, and thrive in this dynamic space? The Creating & Monetizing Music Track will educate, inform, and equip everyone from artists to executives with the skills and tools they need to develop new opportunities.

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Featured Speaker: Amanda Palmer - Photo by Danny Matson/Getty Images for SXSW

Featured Speaker: Amanda Palmer - Photo by Danny Matson/Getty Images for SXSW

About The Creating & Monetizing Music Track


Looking at industry trends in songwriting, marketing, sync licensing, streaming, brand partnerships, touring and live events, to name a few, this track will explore an increasingly fragmented global music industry by answering three questions: how to make, collect, and invest profit derived from music.

Learn more about the Creating & Monetizing Music Track with 2020 sessions like How the Rise of Short Form Content Impacts Music, Trigger Cities: Creating Hits with a Global Mind, Breaking Down Barriers to Musical Talent, and more.

Browse Creating & Monetizing Music Track Sessions

Find 2020 SXSW Creating & Monetizing Music Sessions

How the Rise of Short Form Content Impacts Music

Clocking in under two minutes, the smash hit “Old Town Road” by Lil Nas X has exemplified the power of bite-sized content and how a meme can provide the momentum for an artist’s success. As short-form content services like TikTok and Snapchat increasingly become a place of new music discovery, we’ll discuss how content specifically tailored to capitalize on the strengths of these platforms can drive views, new sources of revenue, and more for artists.

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Trigger Cities: Creating Hits with a Global Mind

Southeast Asia and Latin America have long been home to culturally rich cities with colorful music histories, and today their voracious streaming consumption activity potentially influences algorithms to create tomorrow’s global hits. Jakarta, Mexico City, Bangkok, São Paulo…join a globally-diverse panel to discuss data-driven global marketing & distribution methods in these “trigger cities”…because all artists are global once you hit “Upload.”

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SXSW 2020 Speaker Jennifer Masset

Jennifer Masset

Head of Independent Label Support


Scott Cohen - Photo courtesy of speaker

Scott Cohen

Chief Innovation Officer


Mary Rahmani - Photo courtesy of speaker

Mary Rahmani

Director of Music Content & Artist Relations

Tik Tok

Ann Tausis - Photo courtesy of speaker

Ann Tausis

Managing Director, KNRL

Kobalt Music Group

Diego Farias - Photo courtesy of speaker

Diego Farias



Iichiro Noda - Photo courtesy of speaker

Iichiro Noda


TuneCore Japan

Neeta Ragoowansi - Photo courtesy of speaker

Neeta Ragoowansi

SVP, Business Development & Legal Affairs/Co-Founder


600+ PanelPicker® Sessions Announced

Presenting 600+ curated sessions from the SXSW community across our 22 Tracks of Conference programming.

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About the SXSW Conference


SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries.

The SXSW Conference provides an opportunity for global professionals at every level to participate, learn, and network. Featuring a variety of tracks that allow attendees to explore what’s next in the worlds of entertainment, culture, and technology, SXSW proves that the most unexpected discoveries happen when diverse topics and people come together.

Learn more about Keynotes, Featured Speakers, and Session Formats across the 22 Tracks of programming for the 2020 SXSW Conference.

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