Making & Marketing Music

March 12-16, 2019 | Music Track

The Making & Marketing Music Track inspires attendees to discover what happens when creativity meets technology, and the endless opportunities for artists and professionals to grow their audiences and create the unexpected.

Making & Marketing Music Sessions

Keynote Speaker Lyor Cohen - Photo by Sean Mathis/Getty Images for SXSW

Keynote Speaker Lyor Cohen - Photo by Sean Mathis/Getty Images for SXSW

About Making & Marketing Music Track


Making & Marketing Music Track topics include the creative process of songwriting, production, recording and collaboration, as well as branding, marketing, promotion, release strategies and new distribution models available to indie and major artists.

Stay tuned for 2019 announcements throughout the season.

Making & Promoting Music Track highlights from 2018 include Music and the Brain: How Sounds Become Pleasurable, From Obscurity to Infamy: The Modern Reissue Boon, A Holistic Approach To China’s Music Industry, and more.

Browse past speakers from the Making & Marketing Music Track below and explore more programming from the 25 Tracks for the SXSW Conference.

Making & Marketing Music Sessions

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Register to Attend SXSW 2019

Join us for 10 days of unparalleled discovery, learning, and networking with creatives across interactive, film, and music industries from March 8-17, 2019.

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Session Formats

Learn more about the session formats for programming tracks at the SXSW Conference.

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About the SXSW Conference


SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries.

The SXSW Conference provides an opportunity for global professionals at every level to participate, learn, and network. Featuring a variety of tracks that allow attendees to explore what’s next in the worlds of entertainment, culture, and technology, SXSW proves that the most unexpected discoveries happen when diverse topics and people come together.

Learn more about Keynotes, Featured Speakers, and Session Formats across the 25 Tracks of programming for the 2019 SXSW Conference.

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