Making & Marketing Music

Presented by Playbook Hub

March 12-16, 2019 | Music Track

The Making & Marketing Music Track inspires attendees to discover what happens when creativity meets technology, and the endless opportunities for artists and professionals to grow their audiences and create the unexpected.

Making & Marketing Music Sessions

Keynote Speaker Lyor Cohen - Photo by Sean Mathis/Getty Images for SXSW

Keynote Speaker Lyor Cohen - Photo by Sean Mathis/Getty Images for SXSW

About Making & Marketing Music Track


Making & Marketing Music Track topics include the creative process of songwriting, production, recording and collaboration, as well as branding, marketing, promotion, release strategies and new distribution models available to indie and major artists.

Making & Marketing Music Track highlights for 2019 include Advantages of Regional Music Services Around the World, What I Like About You: Music & Brand Partnerships, Where Does Creativity Come From?, and more.

Browse 2019 speakers in the Making & Marketing Music Track below and explore more programming from the 25 Tracks for the SXSW Conference.

Making & Marketing Music Sessions

Making & Marketing Music Track presented by Playbook Hub

Playbook Hub is an all-in-one platform for the arts and entertainment industries.

Playbook’s ground-breaking design and business integration brings the world of artists to the fingertips of any talent, agent, manager or client around the globe. Over two years of consulting with artists, agents and clients has ensured the needs and wants of the industry have been developed into the features and benefits of the platform.

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Watch Videos from SXSW 2019

Get inspired by a multitude of diverse visionaries at SXSW – browse videos from Keynotes, Featured Sessions, Red Carpets, and more.

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Session Formats

Learn more about the session formats for programming tracks at the SXSW Conference.

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About the SXSW Conference


SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries.

The SXSW Conference provides an opportunity for global professionals at every level to participate, learn, and network. Featuring a variety of tracks that allow attendees to explore what’s next in the worlds of entertainment, culture, and technology, SXSW proves that the most unexpected discoveries happen when diverse topics and people come together.

Learn more about Keynotes, Featured Speakers, and Session Formats across the 25 Tracks of programming for the 2019 SXSW Conference.

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