Why Go Platinum?

SXSW is an event packed full of conference sessions, showcases, screenings, startup competitions, exhibitions, tacos (so many tacos), networking events, interactive art, awards ceremonies, mentor sessions, and beyond.

A Platinum Badge gives you the ultimate freedom to experience all of SXSW spontaneously - so go with the flow, try something new, and make the most of the nine days of SXSW from March 8-16, 2024.

Best Chance for High-Demand Events

While we do our best to accommodate all badgeholders, the extreme popularity of some events makes it infeasible to ensure that everyone interested can be ensured entry.

Some parties, Mentor Sessions, and Workshops are only open to select badge types. When you go Platinum, you always have Primary Access, which puts you in front of any Secondary Access lines, and increases your chances of accessing your desired events.

Your Key to ALL SXSW Programming

Enjoy everything that SXSW has to offer with a Platinum Badge, which provides Primary Access to ALL of these events (capacity permitting):

• All Conference programming including Keynotes, Featured Speakers, and hundreds of sessions across 24 tracks
• Mentor Sessions & Workshops
• Opening Parties
• Film & TV Festival Screenings & Events
• Music Festival Showcases & Events
• Comedy Festival Showcases & Events
• Word-class Exhibitions
• Compelling daytime and evening networking experiences at Meet Ups, Lounges, and Special Events
• Esteemed competitions and awards ceremonies
• SXSW Closing Barbecue and Softball Tournament
• SXSW Festival Shuttles
• Access to Best Hotel Rates & Booking Assistance
• And much more!

Browse all confirmed programming for SXSW 2024 on the SXSW Schedule to begin adding events to your Favorites list. Schedule events will automatically update with date, time, and venue information once available in January 2024. Stay tuned for more announcements from the Conference & Festivals all season long.

Extra SXXPress Passes Each Day

SXXpress (South by Express) Passes allow badgeholders to request priority access to individual Conference sessions and parties, Music Festival Showcases, Film & Festival Screenings, and Comedy Festival Showcases. Best of all, they’re free to all registrants!

When you go Platinum, you receive a total of five passes per day. SXXpress Pass holders may proceed to the front of the Primary Access line for priority entrance.

Explore more resources for navigating the event on the Attendee Services Hub.

Closing BBQ & Softball Tournament

The SXSW Closing Barbecue and Softball Tournament is the traditional closing social event of SXSW. Platinum and Music Badges can claim one free meal per badge – and even sign up to play in the tournament.

Enjoy an authentic Texas barbecue spread with all the trimmings (vegetarian options as well) on the final day of SXSW 2024 on Saturday, March 16.

Upgrade to Platinum

Already registered for a SXSW Interactive, Film & TV or Music Badge? Upgrade to Platinum at any time. Contact reg@sxsw.com to upgrade your badge to Platinum today and get ready to experience all that SXSW has to offer.

See you in March!

SXSW 2023 – Photo by Tico Mendoza