SXSW Attendee Services Hub

Explore SXSW resources and tools to help you navigate and access conference and festival events within the SXSW Attendee Services Hub.

Attendee Resources


Stay tuned for 2021 info. Sign up to receive important SXSW updates.

Follow our SXSW News feed for the latest programming features and announcements as well as SXSW social media channelsTwitter, LinkedIn, Instagram, and Facebook.

Whether you’re a seasoned SXSW veteran or first-timer, the Attendee Services Hub is your guide to SXSW resources that will prepare you for the adventure ahead.

SXSW is always working to make the event a positive experience for attendees. We have developed a suite of tools to help you navigate and access conference and festival events.

Once you are registered, activate your SXSW account and then dive into our suite of Event Navigation Tools, badge pickup information, safety resources, registrant tips, and more.

To stay in the SX know – sign up for SXSW Event Updates and read SXSW News for announcements, deadline reminders, programming features, and beyond.

Activate Your SXSW Account


After you purchase your SXSW Badge, you will receive a registration confirmation email. Click the link provided in that email to activate your SXSW account.

Once you’ve activated your account, upload the photo you’d like to use for your badge. All SXSW Badges include a headshot of the registrant. To upload a picture before the event, go to your SXSW Social account. Uploading your picture ahead of time helps to expedite the pickup process! Photo specs and requirements will be listed in SXSW Social on the photo upload page. Questions? Email

SXSW Social is a tool that allows you to search for other conference attendees as well as book or modify your hotel reservation.

Once your badge has been activated, you are ready to begin exploring the suite of tools for event navigation and access below.

Attendee Safety


Safety is a top priority for SXSW. We work closely with local, state, and federal agencies year-round to plan for a safe event.

Please review our Attendee Safety page for a list of general safety resources including emergency and non-emergency contact information, bag policies, code of conduct, Austin street closures, and more.

Attendee Safety Resources

SXSW GO Mobile App


Download SXSW GO, the official mobile app of SXSW, to build and sync your customized schedule with all your devices and network with other attendees. Plus, access Event Navigation Tools to make the most out of your SX experience and navigate events in real time come March.

SXSW GO also offers personalized event recommendations based on your location in Austin and the time of the day to help you discover even more new music, films, and sessions. For a full list of mobile app features, visit the SXSW GO page.

Download SXSW GO on iOS
Download SXSW GO on Android

SXSW Schedule


Browse all confirmed programming for the SXSW Conference & Festivals including sessions, showcases, screenings, exhibitions, workshops, parties, and more on the continuously updated SXSW Schedule.

Create an account or log in with your SXSW account username and password to start building your personal schedule for the March event.

How To Browse

Browse by major event categories listed on the homepage of the SXSW Schedule. Filter by day, venue, event, format, popular event tags or use the search bar. Please note that time and venue information will not be made available until closer to the event.

Build Your Custom SX Schedule

After you log in, add favorite events to your schedule by clicking on the star next to each event’s name. An event that has already been added to your schedule will be denoted by a green star. Additionally, you can view all events in your schedule by clicking on My Favorites located on the Schedule homepage or in the dropdown menu under your avatar (upper right-hand corner).

The SXSW Schedule will be continuously updated as more events are confirmed and specific information becomes available. Add events of interest to your schedule now and as event details (date, time, and venue) become available changes will sync to your personal schedule.

SXSW Recommends

To help enhance your SXSW experience, we’re delivering personalized event recommendations via the online Schedule and SXSW GO. These recommendations are based on a variety of factors, including other events you favorite, time, location, and popularity.

View the SXSW Schedule

Event Navigation Tools


Event Status

Event Status makes it easy for you to check the current status of a room or a venue’s remaining capacity.

A Green-Yellow-Red system appears on the SXSW GO app, the online SXSW Schedule, and on the digital Event Status Boards located around the ACC and other venues. This system applies to conference sessions and festival events. Admission is subject to capacity.

Green = GO

Yellow = HURRY

Red = FULL

Venue Size

Both the SXSW GO app and the online SXSW Schedule at will show room size information as small, medium, or large for any venue to help you plan your schedule.

Small = 0-249
Medium = 250-599
Large = 600+

SXXpress Passes

SXXpress (South by Express) Passes allow registrants with Platinum, Interactive, Film, and Music Badges to request priority access to individual Conference Sessions, Music Festival Showcases, Film Festival Screenings, Comedy Festival Showcases, and select parties.

SXXpress Passes are digital and can be requested through the SXSW Schedule or in SXSW GO, the official mobile app. Passes are distributed via email, Apple Wallet, and Google Pay.

You can request a SXXpress Pass for events that you have primary access to. SXXpress Pass allotment and event eligibility varies by badge type:

  • Platinum registrants may request up to three passes per day, for access to Conference Sessions, Film Festival Screenings, Music Festival Showcases, Comedy Festival Showcases, and Parties (Interactive/Film/Music Opening Parties and Film Intermission Party).

  • Interactive registrants may request up to two passes per day, for access to Interactive and Convergence Sessions, Comedy Festival Showcases and Interactive Opening Party.

  • Film registrants may request up to two passes per day, for access to Film Screenings, Film and Convergence Sessions, Comedy Festival Showcases and the Film Opening Party and Intermission Party.

  • Music registrants may request up to two passes per day, for access to Music Showcases, Music and Convergence Sessions, Comedy Festival Showcases and the Music Opening Party.

Learn more about SXXpress Pass access, request periods, event lines, and more on the SXXpress Pass page.

SXXpress Info

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Conference Encore Sessions


Each year at the SXSW Conference, the multitude of high-profile topics bring a high demand for sessions. While sessions can quickly fill up, Encore Sessions provide additional opportunities to experience this season’s most compelling content.

During the event, the SXSW Conference will announce Encore Sessions on SXSW News and add them to the SXSW Schedule, so you don’t miss the must-see speakers.

Check the SXSW Schedule for Encore Sessions additions during the SXSW Conference.

Encore Sessions

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Event Access


Expanded Access

No matter what badge type you have, you’ll have access to experience sessions from all 22 Tracks at the SXSW Conference, as well as film screenings, music showcases, and special industry parties and events.

All SXSW registrants also receive access to the Registrants Lounge, Flatstock poster show, SXSW Marketplace, Wellness Expo, Community Service Awards, and SXSW Outdoor Stage at Lady Bird Lake concerts.

Other available networking events including BBQ Crash Course and Taco Meet Ups are sold* separately at the SXSW Cart checkout (*Subject to availability).

How Access Works

There are four SXSW Badge types: Platinum, Interactive, Film, and Music.

Badges are tied to three access types:

  • Primary: admitted first
  • Secondary: admitted second, after primary line
  • Convergence: one line where all badges have equal access

If you have a Platinum Badge, you always have primary access to all events.

If you have an Interactive, Film, or Music Badge, you have primary access to the respective Conference tracks and events of your badge type, plus secondary access to other tracks and events outside your badge type, giving you the chance to experience more of what SXSW has to offer.

A select number of events remain primary access only.

How To Find Access

The icons on signage that match your badge type indicate which access line you join: primary or secondary.

Icons for Platinum, Interactive, Film, and Music can be seen below listed in order, left to right.

Access is also listed on the SXSW GO app and the SXSW Schedule. SXSW representatives are on hand throughout the event to assist with lines and to answer your access questions.

See Event Status for more information on digital Event Status Boards and Green-Yellow-Red system color-coded system.

Film Festival Access

Film Queue Cards

If you have a Film or Platinum Badge, and want to ensure you get a seat show up early to get a numbered Queue Card.

  • Queue Cards will be distributed starting one hour before screening time, and will be handed out until capacity has been met.
  • Queue Cards guarantee you a seat as long as you stay in line at the venue.

Film Buffer Cards

After all available Queue Cards are distributed, Buffer Cards will be handed out.

While these cards do not guarantee entry to the theater, they will help badgeholders secure a seat if any Filmmaker Guest Tickets or SXXpress passes go unused at the screening.

Film Line Procedure

1) SXSW Platinum and Film badgeholders with SXXpress passes enter first.
2) Primary Access: The remaining Film and Platinum badgeholders will enter the theater.
3) Secondary Access: If seats still remain, Film Wristbands, Music Badges, and Interactive Badges will enter the theater.
4) Single Admission Tickets: If seats still remain, single admission tickets will be sold for $20 starting 15 minutes before showtime. We sell tickets most often at our larger venues: Paramount Theatre, The SXSW Film Theater at the Austin Convention Center, and ZACH Theatre.

Plan ahead and check on the Event Status – find the current status of a room or a venue’s remaining capacity in the SXSW GO app and on digital Event Status Boards located around the ACC and other venues.

Film Venues

View the list of official Film Festival Venues for more venue specific information including addresses, seating capacity, and the best walking routes between theaters.

Bag Policy: The Paramount and Stateside Theatres have a bag size limit – registrants attending any events or screenings in these venues should not bring bags over 14″ x 12″ x 6″ (35 x 30 x 15 cm). Any bag over this size will not be allowed into the venues with the exception of diaper bags (when a child is present) and medically necessary items (including breast pumps).

All bags under the size limit as well as jackets and coats are permitted and subject to inspection. SXSW Registrant bags – received at Registration badge pickup – will be allowed.

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SXSW Housing & Travel Quick Links

Book & Double Check Your Flight


It’s never too early to book your flight to SXSW. Airline prices seem to take off faster than the planes themselves the closer you book to your travel date.

MeetingsComplete, the Preferred Airfare Provider for SXSW, is a user-friendly online airfare booking engine for domestic and international flights to help you plan your trip to Austin. Book flights early at the best available rates to save — you have much more important things to spend your money on, like tacos and barbecue.

At, you can find flights from a multitude of airlines to Austin from your hometown, with the option to sort by price, duration, and number of stops. The skies get busy in Austin around March, so be sure to check for flight delays before leaving for your airport.

Once you arrive in Austin, don’t wait around for a ride at the airport! After you book your flight, switch over to the car hire tab in the travel tool and have a ride waiting for you when you fly in. Browse more transportation options on the Getting Around page page.

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Pack For Every Occasion – Be Weather Ready

SXSW is more than just a conference. You’ll be attending sessions, meeting potential clients, viewing films, networking at clubs, and hopping from one showcase to the next. If you’ve ever been to Austin, you know that the weather can be unpredictable — be sure to check weather forecasts before you set off each day. That being said, Austin is a really casual city. If you want to attend panels in your pajamas, we won’t judge.

Plan To Walk… A Lot

For those of you in fitness challenges counting your steps — get ready to score big this March! You’re going to be doing a lot of walking, so be comfort-conscious when selecting footwear. If you can manage it, you may want to have a change of shoes (and socks!) available. Your feet will thank you.

Stay Hydrated

We strongly recommend that you pack sunscreen and a reusable water bottle. The Texas heat can be dehydrating and the air in the convention center can be quite dry, but you’ll find water stations throughout the building to refill your bottle and stay hydrated.

Make a Schedule

You don’t have to stick to it, but having a place to start will make all the difference. The process of making your schedule is a useful discovery tool for events you may not otherwise hear about. Use the SXSW Schedule or SXSW GO mobile app to build your customized schedule. Events can be filtered by conference, festivals, event type, venue, and time. Simply click the star to the left of an event’s listing to add it to your schedule. If you have any further questions, check out the Schedule Help page.

Wondering what events to schedule? Think about what you want out of your SXSW experience. Are you here to network? Are you here to learn? Or, are you just here to have the best week of your year? The sheer number of events can be daunting, but using the right filters in the scheduling tool will help you identify the events you’ll enjoy the most. Don’t be afraid to branch out – our Convergence programming events are open to more than one badge type and encourage networking between registrants from many different fields of expertise.

Use the Event Navigation Tools to help you navigate and access conference and festival events. Review our Attendee Safety page for general safety guidelines and resources.

Find a New Collaborator

SXSW provides unlimited networking opportunities in an eclectic, social atmosphere. Even if you arrive in Austin on your own, you’ll be saying heartfelt goodbyes at the end of the week. Connect with other registrants at various Exhibitions, session formats including mentor session, meet ups, lounges and parties, and more. Search the SXSW GO mobile app attendees directory and boost your networking with personalized recommendations from SXSW Recommends.

Pace Yourself

You will have the urge to hit the ground running and try to cram as much into your first day as possible. Resist it! You will only be overwhelmed and disappointed with yourself that you don’t have the energy to go to that great evening event you had your heart set on. Experienced registrants know that SXSW is a marathon, not a sprint.

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Stay In the SX Know

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