Music Tracks at SXSW 2020: Creating & Monetizing Music and Future of Music

Shirley Manson and Lauren Mayberry at their Music Keynote – Photo by Errich Petersen

On the Festival front, we have announced nearly 1,000 Showcasing Artists for the Music Festival including Soccer Mommy, Wire, and Beabadoobee to name only a few. Browse the full list of 2020 programming on the SXSW Schedule and explore our curated playlists to discover Showcasing Artists before you arrive in Austin.

Switching the tape to the Conference side of Music programming – get inspired by Music Keynotes including Diplo, Kim Gordon, Roger Waters, and many more Keynotes and Featured Speakers. Plus, get music industry advice from experts during Music Mentors and Demo Listening sessions.

Within the 22 Tracks of programming, the SXSW Conference provides an opportunity for global professionals at every level to participate, learn, and network. This year’s Music Tracks are Creating & Monetizing Music and Future of Music. Read on to familiarize yourself with the types of conversations you can expect to hear this March within each track.

SXSW Platinum and Music Badges receive primary access to Music Tracks and secondary access to Interactive and Film Tracks. Learn more about the Music Tracks below.

Music Tracks

Creating & Monetizing Music

March 18-21

The landscape for musicians has undergone seismic shifts as the traditional industry base has changed over the last two decades. How can musicians and publishers navigate, survive, and thrive in this dynamic space? The Creating & Monetizing Music Track will educate, inform, and equip everyone from artists to executives with the skills and tools they need to develop new opportunities.

Check out sessions included in the track such as How the Rise of Short Form Content Impacts Music, Trigger Cities: Creating Hits with a Global Mind, Breaking Down Barriers to Musical Talent, and more.

Learn More

Future of Music

March 16-21

Emerging technologies and cultural trends are transforming the music industry more rapidly than ever before. The Future of Music Track examines these issues by exploring all aspects of the industry, from rights management and immersive live performances to experiential marketing campaigns and more.

A few of The Future of Music Track sessions include AI and the Future of Musical Creativity, Futures and Challenges: Music Cities & Scenes, The Uncanny Valley of Sound, and more.

Learn More

Explore all 22 Tracks of the SXSW Conference including cross-industry programming within Convergence Tracks which are open to all SXSW Badges.

Dive into 2019 Music Tracks

Attend SXSW 2020

Register to attend today and book your hotel through SXSW Housing and Travel to watch your favorite artists live, hear from music industry leaders, build connections, experience professional development opportunities, and beyond.

Follow us on Facebook, Twitter, and Instagram. and SXSW News for the latest SXSW coverage.

Attend SXSW 2020

Shirley Manson and Lauren Mayberry 2019 Music Keynote – Photo by Errich Petersen

By Hailey Hess