Go Platinum: Gain Primary Access to All SXSW 2024 Events

SXSW is an event packed full of conference sessions, music performances, film and television screenings, startup competitions, exhibitions, tacos, networking events, interactive art, more tacos, awards ceremonies, comedy showcases, mentor sessions, and beyond.

A Platinum Badge gives you the ultimate freedom to experience all of SXSW spontaneously - so go with the flow, try something new, and make the most of the nine days of SXSW from March 8-16, 2024.

Best Chance for High-Demand Events

While we do our best to accommodate all badgeholders, the extreme popularity of some events makes it infeasible to ensure that everyone interested can be ensured entry.

Some parties, Mentor Sessions, and Workshops are only open to select badge types. When you go Platinum, you always have Primary Access, which puts you in front of any Secondary Access lines, and increases your chances of accessing your desired events.

Your Key to ALL SXSW Programming

Enjoy everything that SXSW has to offer with a Platinum Badge, which provides Primary Access to ALL of these events (capacity permitting):

Browse all confirmed programming for SXSW 2024 on the SXSW Schedule to begin adding events to your Favorites list.

Stay tuned for even more announcements from the Conference & Festivals in the lead up to March 8-16. Follow us on social media, subscribe to newsletters, and tune into SXSW News for the latest.

Extra SXXPress Passes Each Day

SXXpress (South by Express) Passes allow badgeholders to request priority access to individual Conference sessions and parties, Music Festival Showcases, Film & Festival Screenings, and Comedy Festival Showcases. Best of all, they’re free to all registrants!

When you go Platinum, you receive a total of five passes per day. SXXpress Pass holders may proceed to the front of the Primary Access line for priority entrance.

Explore more resources for navigating the event on the Attendee Services Hub.

Closing BBQ & Softball Tournament

The SXSW Closing Barbecue and Softball Tournament is the traditional closing social event of SXSW. Platinum and Music Badges can claim one free meal per badge – and even sign up to play in the tournament.

Enjoy an authentic Texas barbecue spread with all the trimmings (vegetarian options as well) on the final day of SXSW 2024 on Saturday, March 16.

The SX Early Bird Catches More

New for 2024, all SXSW EDU programming will be open to SXSW registrants for Crossover Day on Thursday, March 7!

Plan your arrival date to Austin with the Registration timeline and Schedule Overview. Badge pickup is open March 3-16 in Exhibit Hall 1 at the Austin Convention Center.

Upgrade to Platinum

Already registered for a SXSW Film & TV, Music, or Interactive Badge? No worries, you can upgrade to Platinum at any time!

Visit your Purchase History and log-in with the credentials used to purchase your original registration. Find the registration you wish to upgrade, select 'Upgrade to Platinum', and then complete the checkout process.

See you soon!

SXSW 2023 – Photo by Tico Mendoza

By Kevan Irsch