2014 SXsports Session Spotlight: Crushing Second Screen - The Ultimate TV Companion

Written by Andrew McNeill | Friday, Feb 28, 2014

John Cena returns to SXSW on Sunday, March 9

With the start of this year’s event just a week away, we are particularly proud of the lineup of the first-ever SXsports track of programming. One of the biggest names appearing at this year’s event is WWE Superstar John Cena, who will speak on the panel “Crushing Second Screen: The Ultimate TV Companion” on Sunday, March 9 along with Stephanie McMahon and Perkins Miller. A 14-time world wrestling champion with the WWE, Cena wowed a packed room at SXSW 2013 with his insights and expertise on social media.

SXSW: What kinds of topics will you be covering in the “Crushing Second Screen” session at SXSW?
Cena: In this session, we'll reveal how WWE uses technology, storytelling and innovative product strategies to engage one of the most passionate fan bases in the world. I’ll also be talking about how I use social media to continue building my brand.

SXSW: What excites you most about this session?
Cena: I am excited to show everyone that WWE is a leader in the digital space. We have more than 265 million social media followers and our WWE App has been downloaded more than 10.5 million times…and we haven’t scratched the surface yet! Nobody does it better than WWE!

SXSW: What was your previous SXSW experience like?
Cena: It was an honor to be at SXSW for the first time last year to be able to showcase WWE’s leadership in this space among such a prestigious industry gathering.

SXSW: What do you hope to gain from speaking at the 2014 SXSW Festival?
Cena: WWE is using social and digital media in a way that no one else has before. We want to make sure everyone leaves SXSW this year with a better understanding of how WWE continues to change the media landscape.

SXSW: What do you do to relax / unwind?
Cena: I work out and enjoy a good glass of Napa Valley Cabernet.

SXSW: What is your Twitter handle? What kinds of things do you typically tweet about?
Cena: @JohnCena – follow me! I use Twitter very purposefully to maintain the authenticity. I don’t tweet about everything, I tweet about what matters to me and the WWE Universe. I also use Twitter to engage with those that I am coaching as part of Ten Weeks Body Change #changetime.

SXSW: Not necessarily related to your speaking topic at SXSW, what is your favorite movie from the last year and why?
Cena: I don’t have a lot of time to watch movies and it’s not from last year, but I’ll say The Notebook. That will make a special someone in my life very happy.

SXSW: What is your favorite gadget and why?
Cena: My smartphone. It’s my lifeline…

SXSW: Who / what inspires your creativity?
Cena: The WWE Universe – our fans. I do what I do to put smiles on their faces. We hold 320 live events each year and it’s like a live focus group every night. I listen to our fans. They inspire me.

Continue to watch this space for more installments of the 2014 SXSW Session Spotlight. Register now to attend “Crushing Second Screen: The Ultimate TV Companion” and other programming at SXSW 2014 and remember, all SXsports programming is open to SXSW Interactive, Film, Gold and Platinum badgeholders.

*Photo of WWE Superstar John Cena courtesy WWE.