<span class="caption right"><img src="/sites/default/files/styles/medium/public/news/image/SXSWcares.png?itok=N_NAvzi4" width="220" height="152" alt="SXSW Cares! by Hugh MacLeod" title="SXSW Cares! by Hugh MacLeod" class="image-medium" />SXSW Cares! by Hugh MacLeod</span> SXSW Interactive serves as a big tent with lots of different kinds of people, lots of different kinds of ideas, as well as lots of different kinds of agendas. We feel that this, as they say, is a feature of the event, and not a flaw. Generosity and compassion for the less fortunate are two core values that unify all the participants in the metaphorical SXSW tent. This spirit of generosity and compassion fuels the annual <a href = "http://www.sxsw.com/interactive/awards/dewey-awards">Dewey Winburne Community Service Awards</a>. It also helped the SXSW community raise more than $125,000 to help the Red Cross with tsunami relief in March 2011 via the amazing <a href = "http://www.sxsw4japan.org/">SXSW4Japan</a> effort. SXSW Interactive is again encouraging attendees to support one of two 501c3s during the first two weeks of March. The two 501c3s we are aligned with for 2013 are as follows: <img class="floatleft" src="/sites/default/files/styles/medium/public/news/image/Architecture%20for%20Humanity.png?itok=4xnzl_ZB" width="220" height="48" alt="Architecture for Humanity logo" title="Architecture for Humanity logo" class="image-medium" /><a href = "http://architectureforhumanity.org/">Architecture for Humanity</a>: A nonprofit design services firm dedicated to building a more sustainable future through the power of professional design, this organization is comprised of over 50,000 professionals lending time and services to help those who would not otherwise be able to afford their services. Each year 100,000 people directly benefit from structures designed by Architecture for Humanity and an additional 60,000 people are impacted by its advocacy, training and outreach programs. Learn more about Architecture for Humanity at Cameron Sinclair's talk <a href = "http://schedule.sxsw.com/2013/events/event_IAP16102">Connected for Reconstruction</a> on Friday, March 8 at 3:30 pm. <img class="floatright" src="/sites/default/files/styles/medium/public/news/image/EFF-logo.png?itok=ykJTNfQ1" width="220" height="132" alt="EFF logo" title="EFF logo" class="image-medium" /><a href = "https://www.eff.org/">Electronic Frontier Foundation</a>: Dedicated to defending free speech, privacy, innovation and consumer rights in the digital realm, EFF was founded in 1990 to fight federal violations against publisher and Austin native, Steve Jackson. Today EFF continues to champion the public interest in critical legal battles affecting digital rights. After the tragic death this year of programmer and internet activist, Aaron Swartz, EFF is currently working with a coalition to reform the federal anti-hacking laws outlined in the Computer Fraud and Abuse Act (CFAA). Learn more about these efforts at the <a href = "http://schedule.sxsw.com/2013/events/event_IAP16147">Aaron Swartz Town Hall</a> on Friday, March 8 at 6:30 pm. Stay tuned to the SXSW Interactive Festival website over the next several days as we give you more information about how to donate to Architecture for Humanity and the Electronic Frontier Foundation. SXSW staffers will also be reminding registrants about these two organizations during introductions to <a href = " http://www.sxsw.com/interactive/sessions/keynotes">keynotes</a> and featured speakers. We thank you in advance for your generous and compassionate support of these two worthy organizations!