How to SXSW: Exploring the 2024 Music Badge

How to SXSW: Exploring the 2024 Music Badge

Each year, the city of Austin, Texas transforms into a hub of creativity and innovation as SXSW unfolds. From March 8-16, 2024, creatives from around the globe will gather for a unique experience of networking, learning, and discovery across the realms of film, culture, music, and technology. While the Platinum Badge grants primary access to all facets of SXSW, let’s dive into the exclusive world that the Music Badge unlocks for the 2024 SXSW Music Festival.

Live music takes center stage during the SXSW Music Festival from March 11-16, 2024. A Music Badge is your golden ticket to legendary performances, Conference programming, special events, Exhibitions, networking opportunities, and more all week long across Austin.

Exclusive Showcases

Hosted in historic venues, you’ll find showcases curated by the SXSW Music Team in collaboration with record labels, agencies, management and PR firms, media outlets, and more. Start your week of musical bliss at the Music Festival Opening Party, followed by intimate daytime performances at the Radio and International Day Stages and nightly showcases featuring developing artists and established greats.

The 2024 lineup boasts names like RUBIO, poolblood, Hinds, Sofia Kourtesis, Ho99o9, Ariel & The Culture, waterbaby, BALTHVS, and many more. Explore the growing list of Showcasing Artists and witness the diverse and dynamic sounds that will resonate across the city in March.

Need a playlist to amp up your hype? Listen here.

Conference Sessions

The Music Badge is your passport to the Conference Keynotes and Music Sessions, a realm of knowledge and inspiration. This section of the festival includes music programming, Mentor Sessions, and workshops. While also granting access to the Comedy Festival, the Music Badge offers secondary access to most Interactive and Film & TV programming. In 2024, the Music Tracks spotlight the intersection of Music & Tech and Music Careers.

Music Mentors

For those seeking personalized counsel and mentorship, the SXSW Conference presents Music Mentor Sessions. These one-on-one meetings with music industry professionals cover a spectrum of expertise, ranging from artist management and music production to brand partnerships, sync licensing, touring, booking, and more. Attendees and Official Showcasing Artists have the exclusive opportunity to gain valuable industry insights, receive career advice, or seek feedback on specific projects from high-level mentors.

Jump the Line

Digital SXXpress Passes (South by Express) are an essential resource for SXSW registrants to not only secure a spot at must-see events but access priority entry. With a Music Badge, you can request up to 2 SXXpress Passes a day through the SXSW Schedule or SXSW GO app during the event – learn more. Pro tip: only a small amount of passes are allotted per event so be sure to set an alarm to not miss your chance to jump the line!

Dive In

Explore the complete list of primary and secondary access programming for the Music Badge. Begin curating your personalized SXSW Schedule by favoriting Artists A-Z so you don't miss a beat. Stay tuned for more announcements from the SXSW Music Festival and artist spotlights in the lead up to March.

Attend SXSW 2024


See Y’all At SXSW 2024

Join us March 8-16 in Austin, TX for nine days of unparalleled discovery across the Conference, Film & TV Festival, Music Festival, Exhibitions, and much more.

Explore multiple ways to attend including group rates,student rates, and a PayPal "buy now, pay later" option in the SXSW Cart. Need help deciding? Peruse our Convince Your Boss guide and take the Badge Quiz.

Attend SXSW 2024

Check out the SXSW News feed for the latest programming announcements and event updates for SXSW 2024. Start building your SXSW Schedule of must-see events and stay tuned for more programming additions all season long.

To stay in the SX know, subscribe to event newsletters and follow us on Instagram, Facebook, Twitter, and TikTok.

Discover SXSW 2024 Showcasing Artists

A comprehensive guide to finding your favorites.


SXSW 2024 Showcasing Artist Schedule

With hundreds of artists from around the globe, our lineup spans from emerging talents to seasoned veterans. Explore the 2024 SXSW Music Festival schedule.

SXSW 2024 Showcasing Artist, CHAII

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