XR Experience Exhibition

Immerse yourself in the latest VR/AR and mixed reality storytelling from some of the most creative minds in the world at the SXSW XR Experience.

About XR Experience


Where the SXSW Film & TV Festival and Exhibitions meet, the SXSW XR Experience will once again bring the Austin experience into the virtual world!

Virtual reality, augmented reality, and mixed reality technologies are finding new ways to enhance our ability to perceive the world that surrounds us and are redefining how we experience the world. The projects presented in our XR Experience emphasize storytelling and art in the immersive world.

Open to all badgeholders, located at the Fairmont Hotel (101 Red River St, Austin, TX 78701) in the Congressional Ballroom. The Fairmont is located next to the Austin Convention Center with a convenient walkway between the two spaces.

The XR Experience Exhibition is presented by ASU MIX Center and the Herberger Institute

ASU is shaping the future creative workforce, offering transdisciplinary degrees in immersive media and extended reality arts—“XRts”— in Arizona and California. The Media and Immersive eXperience (MIX) Center is a world-class facility powered by cutting-edge technology—a hub for collaboration among creators, researchers and worldbuilders. Worlds for Change, the ASU XRts worldbuilding contest celebrating the next generation of XR creators and their visions of the future, will award grand prize winners at SXSW 2024.

Supported by Xn Québec and Taiwan Creative Content Agency and Meta Quest.

Powered by AMD and BOXX Technologies

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Areas Of Interest


The immersive arts are finding new ways to enhance our ability to perceive the world that surrounds us, and in many instances they are redefining how we experience the world. The projects presented in our XR Experience emphasize ingenuity, storytelling, and also showcase how other industries are embracing this new medium. Explore the lineup.

XR Experience Competition

  • World Premieres of exciting, immersive, reality-bending work.

XR Experience Spotlight

  • Shining a spotlight on acclaimed immersive projects from around the world.

XR Experience Special Events

  • One-of–a-kind events not to be missed!

Learn more about the works featured in the XR Experience Competition, Spotlight and Special Events in our Film & TV Lineup Announcement.

XR Worlds


What is XR World?

  • XR World is a VRChat world that can be experienced on PC, PCVR, and Oculus Quest headsets. Users can experience SXSW like they’ve never seen before with iconic Austin venues recreated to float in space.
  • The SXSW XR Experience World in VRChat features a melded Congress Avenue and Red River Cultural District with new and unique features. This fun, interactive space offers attendees the opportunity to explore and connect with one another from across the globe.

How To Join

Check back here later for more information on how to join the 2024 SXSW XR World.

XR Experience World - SXSW 2023


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