Sponsorship Opportunities

SXSW Sponsorship delivers the greatest impact and visibility leading up to, throughout, and following the SXSW Conference & Festivals. Align with SXSW as a top level partner on a Super or Major Sponsorship level, or create a customized SX program to meet specific marketing goals with hands-on assistance from the SXSW Sponsorship team.

Photo by Aaron Rogosin

Photo by Aaron Rogosin

Sponsorship Vision


Whether your brand purchases a SXSW Sponsorship package or creates a customized program, it’ll deliver experiential relevance and value to thousands of industry influencers including press, creatives, artists, tastemakers, and decision makers and their millions of collective followers, who have come to expect nothing less from SXSW and its partners.

Through SXSW activations, branded engagements, product integrations, targeted social media efforts, and prominent logo placement, your brand has the tools to educate, entertain, and engage a captive audience on what it’s doing to make a difference in the digital, film, and music worlds today.

So put your best foot forward. Visualize this partnership through the eyes of our attendees.

This is more than a marketing play. It’s about creating experiences that will resonate long after your brand strikes its SX activations.

Align Your Brand With SXSW


Super Sponsorship

Achieve the greatest marketing impact possible

A Super Sponsorship delivers the highest visibility possible and provides seamless promotional exposure by aligning your brand with SXSW as a top promotional partner across the entire event.

Major Sponsorship

Home in on your target audience

A Major Sponsorship allows your brand to have maximum exposure for the duration of the SXSW Conference or a specific SXSW Festival, as well as inclusion in SXSW’s promotional campaign.

High Profile Programs

Make a splash with high profile programs

SXSW offers a handful of focused opportunities that give you visibility in interesting and effective directions. These high profile opportunities pack a lot of punch.

Category Exclusivity

SXSW top-level Sponsorships provide the opportunity for brands to be the exclusive promotional partner within their category. Categories include (but are not limited to):

  • Credit Card and Consumer Banking (newly opened)
  • Insurance
  • Quick Serve and Casual Dining Restaurants
  • Airlines
  • Big Box Retail Stores
  • General Consumer Electronics
  • Hotel Chains
  • Salty Snacks
  • Sweet Snacks and Candy
  • Body Care Products
  • Carbonated Soft Drinks, Tea, Coconut Water, and other non-alcoholic drinks
  • Bottled Water
  • Wireless/TeleComm
  • Mobile Device Manufacturer
  • Distilled Spirits and Wine
  • Car Rental
  • Vacation Rental
  • Participate

    Interested in Marketing at SXSW?

    Contact a SXSW representative for more information on assets and custom opportunities that fit your brands marketing goals.

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    Sponsor News

    Learn More About Our Sponsors

    Super Sponsors

    White Claw logo
    High Grade Hemp Seed logo
    Showtime logo
    MTN DEW Rise Energy logo
    Austin Chronicle logo

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