Sponsorship Opportunities

SXSW Sponsorship delivers the greatest impact and visibility leading up to, throughout, and following the SXSW Conference & Festivals. Align with SXSW as a Super or Major Sponsor, or create a uniquely customized SXSW program that meets specific marketing goals with hands-on assistance from the SXSW Sponsorship team.

C4 Sponsor Activation – SXSW 2023 – Photo by Caroline McKinney King

Sponsorship Vision


Through custom activations, uniquely branded engagements, product integrations, targeted social media efforts, and prominent logo alignment with SXSW, your brand has the tools to inform, entertain, and inspire a captive global audience.

Visualize a SXSW partnership through the eyes of our attendees, and position yourself to make a powerful impact across the digital, film, music, and overall creative innovations landscapes. Through authentic engagement with an attendee-relevant campaign, the opportunities to grow mindshare and positive brand perception are incredible at SXSW.

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Super Sponsorship

Achieve the greatest marketing impact possible

A Super Sponsorship delivers the highest visibility possible, the deepest integration opportunities, and provides seamless promotional exposure by aligning your brand with SXSW as a top promotional partner across the entire event.

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Major Sponsorship

Home in on your target audience

A Major Sponsorship positions your brand to have maximum exposure and engagement opportunities throughout the duration of the SXSW Conference or a specific SXSW Festival, as well as inclusion in SXSW’s season-long promotional campaign

Connect with SXSW

Align Your Brand With SXSW


High Profile Programs

Leave a lasting impression with uniquely positioned and often customized high profile programs

SXSW offers a handful of focused opportunities that give your brand visibility in interesting and effective directions while aligning your brand’s marketing objectives with highly targeted SXSW opportunities.

Category Exclusivity and Available Categories

Top-level SXSW Sponsorship provides the opportunity for brands to align with SXSW as key promotional partners including category exclusivity within category and much more. Some of the available categories include (but are not limited to):

  • Automaker
  • Credit Card and Consumer Banking
  • Insurance
  • Quick Serve and Casual Dining Restaurants
  • Airlines
  • Big Box Retail Stores
  • Craft Beer
  • General Consumer Electronics
  • Hotel Chains
  • Salty Snacks
  • Sweet Snacks and Candy (confections)
  • Multiple non-alcoholic beverage categories including:
    • Energy Drinks
    • Carbonated Soft Drinks
    • Tea
    • Coconut Water
    • Kombucha and other non-alcoholic drinks
  • Bottled Water
  • Wireless/TeleComm Providers
  • Mobile Device Manufacturer
  • Distilled Spirits
  • Wine
  • Car Rental, Rideshare and Ground Transportation
  • Travel services and Vacation Rental

Sponsorship – Slack

Those communities that you [SXSW] have brought together here for us mirror the communities we see in our Slack.

Colin McRae
VP of Global Brand Marketing & Creative Strategies / Slack

Sponsorship – Volkswagen 2

This audience is amazing because they go back into the world talking about what the experience here was. They’re talking about which people or brands they engaged here and that is really the essence of SXSW.

Gilbert Heise
Global Head of Brand Marketing / Volkswagen

Sponsorship – Volkswagen

This audience is amazing because they go back into the world talking about what the experience here was. They’re talking about which people or brands they engaged here and that is really the essence of SXSW.

Gilbert Heise
Global Head of Brand Marketing / Volkswagen

Sponsorship – Porsche

For us to be able to talk to them [attendees] in such a direct way but a very authentic way as well - that’s really what the festival has allowed us to be able to do as a brand.

Philip Mauney
Sr. Manager Experiential Marketing / Porsche North America


SXSW is one of the largest gatherings of creative individuals in the world, and with that, gives us an incredible opportunity to showcase the Uber platform in dynamic ways (Uber, Uber Eats, and JUMP by Uber). SXSW 2019 was home to the beginning of Uber Eats' year-long program of large-scale campaigns and activations, and the company's first ever Uber + JUMP Bike operations and support hub system for the city of Austin. We are thrilled with the results and are excited to build with SXSW for years to come.

Zach Zimmerman
Global Business Development Manager - Music & Entertainment / Uber

Daimler AG

From the initial phases to the preparation and planning right through to working onsite, the partnership has been fruitful, enjoyable, and inspiring.

Karsten Mayer
Head of International Motor Shows and Brand Platforms Mercedes-Benz Cars / Daimler AG

Sponsorship – PepsiCo

SXSW is a place where culture breaks — and PepsiCo is proud to be a part of that. The event continues to be a successful, engagement opportunity for our brands, and we're thrilled to be a sponsor. The SXSW team has worked tirelessly with our world class brands like Doritos, Mountain Dew and Pepsi to flawlessly execute customized programs across the events. With SXSW, we feel we have active partners who are truly looking out for our company's best interests.

Josh Karpf
Global Director, Digital Media / PepsiCo

Sponsorship – American Express

What set SXSW apart from other events and festivals is that the team in Austin approached our event as their own and worked hard to make it break through -- this was distinctly a partnership, not just a sponsorship.

Lauren E Angeloni
Manager, Entertainment Marketing / American Express

Sponsorship – Capital One Financial Services

SXSW is one of the largest gatherings of entrepreneurs, innovators and disruptors. These are people who dream of a better way to make the extraordinary happen. I can think of no better place than SXSW for Capital One to have a presence, and make connections with the best minds in tech and innovation. We love the energy of SXSW, and the feeling that anything is possible. It keeps us coming back for more.

Sanjiv Yajnik


SXSW is the one must-attend event for us every year. At a time where the worlds of music, technology, film and advertising are coming together, no other event points to the road ahead better than SXSW. Miss out at your own peril.

Panos Panay
Founder and CEO / Sonicbids


Interested in Marketing at SXSW?

Contact a SXSW representative for more information on assets and custom opportunities that fit your brands marketing goals.

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See You Next Year

Take a look back at SXSW 2024 while you wait for SXSW 2025 from March 7-15 in Austin, TX. Stay tuned for more event updates throughout the summer.

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Explore SXSW

Super Sponsors

Volkswagen logo
Austin Chronicle logo
Porsche logo
C4 logo
Delta logo
U.S. Army logo

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