Sponsorship Opportunities

SXSW Sponsorship delivers the greatest impact and visibility leading up to, throughout, and following the SXSW Conference & Festivals. Align with SXSW as a top level partner as a Super or Major Sponsor, or create a uniquely customized SXSW program that meets specific marketing goals with hands-on assistance from the SXSW Sponsorship team.


Photo courtesy of Daimler

Photo courtesy of Daimler

Sponsorship Vision

 

Whether your brand purchases a proven SXSW Sponsorship package or creates a fully customized program, SXSW will help your brand deliver experiential relevance and value to tens of thousands of industry thought leaders including press, artists, filmmakers, digital innovators, tastemakers, and key decision makers, plus their millions of collective followers.

Through SXSW custom activations, unique branded engagements, product integrations, targeted social media efforts, and prominent logo alignment with SXSW, your brand has the tools to inform, entertain, and inspire a captive global audience. By presenting forward thinking value-add engagements at SXSW, your brand will be positioned to make a high impact across the digital, film, music and overall creative innovations landscapes.

Visualize a SXSW partnership through the eyes of our attendees. Through authentic engagement with an attendee-relevant campaign, the opportunities to grow mindshare and positive brand perception are incredible at SXSW.

Align Your Brand With SXSW

 

Super Sponsorship

Achieve the greatest marketing impact possible

A Super Sponsorship delivers the highest visibility possible, the deepest integration opportunities, and provides seamless promotional exposure by aligning your brand with SXSW as a top promotional partner across the entire event.

Major Sponsorship

Hone in on your target audience

A Major Sponsorship positions your brand to have maximum exposure and engagement opportunities throughout the duration of the SXSW Conference or a specific SXSW Festival, as well as inclusion in SXSW’s season-long promotional campaign.

High Profile Programs

Make a splash with uniquely positioned and often customized high profile programs

SXSW offers a handful of focused opportunities that give your brand visibility in interesting and effective directions while aligning your brand’s marketing objectives with highly targeted SXSW opportunities.

Category Exclusivity and Available Categories

Top-level SXSW Sponsorship provides the opportunity for brands to align with SXSW as key promotional partners including category exclusivity within category and much more. Some of the available categories include (but are not limited to):

  • Automaker
  • Credit Card and Consumer Banking
  • Insurance
  • Quick Serve and Casual Dining Restaurants
  • Airlines
  • Big Box Retail Stores
  • Craft Beer
  • General Consumer Electronics
  • Hotel Chains
  • Salty Snacks
  • Sweet Snacks and Candy (confections)
  • Multiple non-alcoholic beverage categories including:
    • Energy Drinks
    • Carbonated Soft Drinks
    • Tea
    • Coconut Water
    • Kombucha and other non-alcoholic drinks
  • Bottled Water
  • Wireless/TeleComm Providers
  • Mobile Device Manufacturer
  • Distilled Spirits
  • Wine
  • Car Rental, Rideshare and Ground Transportation
  • Travel services and Vacation Rental

Uber

SXSW is one of the largest gatherings of creative individuals in the world, and with that, gives us an incredible opportunity to showcase the Uber platform in dynamic ways (Uber, Uber Eats, and JUMP by Uber). SXSW 2019 was home to the beginning of Uber Eats' year-long program of large-scale campaigns and activations, and the company's first ever Uber + JUMP Bike operations and support hub system for the city of Austin. We are thrilled with the results and are excited to build with SXSW for years to come.

Zach Zimmerman
Global Business Development Manager - Music & Entertainment / Uber

Daimler AG

From the initial phases to the preparation and planning right through to working onsite, the partnership has been fruitful, enjoyable, and inspiring.

Karsten Mayer
Head of International Motor Shows and Brand Platforms Mercedes-Benz Cars / Daimler AG

PepsiCo

SXSW is a place where culture breaks — and PepsiCo is proud to be a part of that. The event continues to be a successful, engagement opportunity for our brands, and we're thrilled to be a sponsor. The SXSW team has worked tirelessly with our world class brands like Doritos, Mountain Dew and Pepsi to flawlessly execute customized programs across the events. With SXSW, we feel we have active partners who are truly looking out for our company's best interests.

Josh Karpf
Global Director, Digital Media / PepsiCo

American Express

What set SXSW apart from other events and festivals is that the team in Austin approached our event as their own and worked hard to make it break through -- this was distinctly a partnership, not just a sponsorship.

Lauren E Angeloni
Manager, Entertainment Marketing / American Express

Capital One Financial Services

SXSW is one of the largest gatherings of entrepreneurs, innovators and disruptors. These are people who dream of a better way to make the extraordinary happen. I can think of no better place than SXSW for Capital One to have a presence, and make connections with the best minds in tech and innovation. We love the energy of SXSW, and the feeling that anything is possible. It keeps us coming back for more.

Sanjiv Yajnik
President / Capital One Financial Services

Sonicbids

SXSW is the one must-attend event for us every year. At a time where the worlds of music, technology, film and advertising are coming together, no other event points to the road ahead better than SXSW. Miss out at your own peril.

Panos Panay
Founder and CEO / Sonicbids

Participate

Interested in Marketing at SXSW?

Contact a SXSW representative for more information on assets and custom opportunities that fit your brands marketing goals.

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Join Us for SXSW 2022

Get ready for SXSW 2022 from March 11-20 in Austin, TX. Registration opens September 14, 2021.

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Super Sponsors

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