SXSW Conversation: Tinker Hatfield with Scott Dadich

Tinker Hatfield is Nike's Vice President for Design and Special Projects and has overseen many of the company’s most famous shoe designs over the past 30 years, including several generations of the Air Jordan. During this 2019 session, he engaged in a discussion with fellow design expert Scott Dadich about the creative process and his love for footwear.

Tinker Hatfield

VP of Creative Concepts, Nike, Inc

Scott Dadich

Co-CEO & Founder, Godfrey Dadich Partners

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