SXSW Conversation: Tinker Hatfield with Scott Dadich
Tinker Hatfield is Nike's Vice President for Design and Special Projects and has overseen many of the company’s most famous shoe designs over the past 30 years, including several generations of the Air Jordan. During this 2019 session, he engaged in a discussion with fellow design expert Scott Dadich about the creative process and his love for footwear.
Tinker Hatfield
VP of Creative Concepts, Nike, Inc
Scott Dadich
Co-CEO & Founder, Godfrey Dadich Partners
Industry Headlines
Kanye West’s Bizarre Super Bowl Ad: Shot on an iPhone While Sitting in a Dentist Chair
Philadelphia Eagles Win Super Bowl 2025, Crushing Kansas City Chiefs
Watch Kendrick Lamar Diss Drake, Perform With SZA & More at the 2025 Super Bowl Halftime Show
Why Kendrick Lamar Wore a ‘Gloria’ Martine Rose Jacket for Super Bowl 2025 Halftime Show Outfit: A Sartorial Message