SXSW Conversation: Tinker Hatfield with Scott Dadich
Tinker Hatfield is Nike's Vice President for Design and Special Projects and has overseen many of the company’s most famous shoe designs over the past 30 years, including several generations of the Air Jordan. During this 2019 session, he engaged in a discussion with fellow design expert Scott Dadich about the creative process and his love for footwear.
VP of Creative Concepts, Nike, Inc
Co-CEO & Founder, Godfrey Dadich Partners