Kerry Washington and the New Rules of Social Stardom

Washington is a star of both television and films who also has a huge social media presence. At the time of this session, she was starring in the hit political thriller Scandal, which aired on ABC, and was regarded as one of Hollywood's most prominent African-American stars. At SXSW, she spoke about her work to develop her social media presence as an extension of her personal brand.

Kerry Washington

Actress, Philanthropist

Ariel Foxman

Editorial Director, InStyle Magazine

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