SXSW Go App - Photo by Ann Alva Wieding

SXSW Go App - Photo by Ann Alva Wieding

SXSW GO – The Official Mobile Guide to South by Southwest

SXSW GO is the official mobile app for getting the most out of attending SXSW. Browse the SX lineup and create your personal schedule to sync with all of your devices.

Stay tuned for more SXSW 2022 information.



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With the SXSW GO mobile app you can browse our continuously updated lineup of programming and build your schedule online at or directly on your mobile device.

Sync your online schedule with your mobile device, so your info will always be up to date! Plus, get schedule recommendations, helpful event navigation information, and discover new music, films, and sessions.

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Mobile App Features


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  • Abby, the SXSW Chatbot – Casual, fun conversational-style user experience and an easy to follow guided menu to help navigate SXSW, find out what’s happening, and get timely answers to FAQs.

  • Event Status – We’ve made it easy for you to check the current status of a room or a venue’s remaining capacity for conference sessions and festival events.

    • A Green-Yellow-Red system appears on the app, the online SXSW Schedule, and on the digital Event Status Boards located around the ACC and other venues.

Green = GO

Yellow = HURRY

Red = FULL

  • Networking – Search the directory for other SXSW attendees and send direct messages. Boost your networking with personalized recommendations from SXSW Recommends. Opt-in to location services to see who’s around you.

  • Schedule – Browse the entire SXSW schedule and plan your week. Watch Film trailers, listen to Artist’s tracks, and learn more about Conference session speakers. Star events as My Favorites and easily sync your favorites between devices.

  • SXSW Recommends – The SXSW Recommends algorithm has been optimized for SXSW with machine learning! Get personalized recommendations and opt-in to notifications for real-time recommendations.

  • SXXpress Pass – SXXpress (South by Express) Pass is a digital pass for SXSW registrants that allows front-of-line access to Music Showcases, Film Screenings, Conference Sessions, and select parties. Learn more here.

  • Venue Size – Both the app and the online SXSW Schedule will show room size information as small, medium, or large for any venue to help you plan your schedule.

Learn more about event navigational tools at the Attendee Services Hub, your guide through SXSW registrant resources.

SXSW® GO - SXSW Mobile App presented by Showtime and powered by Eventbase

SXSW GO Pro Tips



To start off, make sure that you have logged into the SXSW GO app. If you haven’t created an account yet, you can do so by going to This will allow you to build your SXSW Schedule and sync your Favorites between different devices.

Link Your Badge

To get the most out of the SXSW GO app, link your SXSW Badge.

Link your SXSW Account by going to “My Profile” in the SXSW GO App or on A SXSW Link Code can also be found in your registration confirmation email.

Once this is done you’ll be able to:

  • Connect with attendees
  • Receive personalized Recommendations
  • See what events are happening nearby (See Pro Tip #8 to learn more)
  • Get onsite schedule updates for your badge type
  • Adjust your profile visibility to align with your goals
  • Upload a photo for your badge
  • Verify privacy settings

If you have any issues linking, feel free to reach out for help by emailing

Set Location to “Always”

Have you set your location settings? You’ll need to opt-in if you want to receive curated recommendations of events happening around you during the event.

Following these directions to opt-in:

  • Go to Settings > Privacy > Location Services (Make sure that Location Services is on)
  • Scroll down to find the app
  • Tap the app and select the “Always” option

“Always” will allow access to your location even when the app is in the background to get the most out of your SXSW adventure. Now you’re all set!

Enable Bluetooth

Enable Bluetooth to ensure that you are able to receive our personalized recommendations. If you’re not sure if Bluetooth is enabled, go to Settings > Privacy > Bluetooth and enable the SXSW GO app.

Opt-In For Push Notifications

Opt-in to receive push messages to stay up-to-date on the latest SXSW happenings including event additions or changes. You can do this in the app by simply going to the side menu > Profile, and click on the gear at the top right-hand corner. On that page, you’ll see the “Opt-In for Notifications” field under “NOTIFICATIONS AND ALERTS”.

Finalize Your Profile

If you haven’t finished setting up your profile, we recommend you take a minute to do so now by following these steps:

  1. Upload a profile photo
  2. Update your bio
  3. Add tags to your profile

All this will help you get the most out of our networking capabilities and your own SXSW experience.

Say Hello to Abby the SXSW Chatbot

Have you talked to Abby yet? Available on both Facebook Messenger and the SXSW GO Mobile App, Abby uses Natural Language Processing with artificial intelligence to provide timely answers to questions and help attendees navigate the event.

Stop by and say hello! You can try asking Abby for help with scheduling recommendations, event navigation, and discovering new music, films, and sessions.

Check Out Events Nearby

Events Nearby is a new feature. It uses your current location along with the SXSW Schedule’s current Event Status to show a real-time list of events happening near you. Don’t forget to take advantage, simply open the SXSW GO app and click on “Events Nearby” in the navigation menu to get started.

Favorite and Message Attendees

Don’t forget to network! You can use the SXSW GO app to search the directory for other SXSW attendees with similar interests/goals and send direct messages. You’ll be able to boost your networking this SXSW season even further by receiving personalized recommendations from SXSW Recommends on the best people to connect with.

Opt-in to location services to see who’s around you. You can verify if you’ve opted into the Attendee List by going to the SXSW GO App > Settings > Attendee List and Messaging to make sure the networking options are turned on.

Once you’ve discovered attendees to connect with, reach out by sending a direct message. Many attendees meet their next creative collaborator, business partner, producer, investor, and more at SXSW.

Favoriting Artists, Speakers, Films, and Events

Take advantage of the scheduling perks in the SXSW GO App. Here’s a perk: If you Favorite an artist, speaker, or film within the app, all of their events will be added to your schedule. With so many things happening this year, it’s important to keep track of what you really want to see.

SXXPress Pass

Sign up for your SXXpress (South by Express) Passes through the app! SXXpress Passes allow registrants with Platinum, Interactive, Film, and Music Badges to request priority access to individual Conference sessions and parties, Music Festival Showcases, Film Festival Screenings, and Comedy Festival Showcases. Best of all, they’re free to all registrants!

SXXpress Pass signup opens at 9am on the day before an event, starting March 7. Best of all, they are digital and can be requested directly through the SXSW GO app as well as the SXSW Schedule.

Before you can sign up for SXXpress Passes, you must log in and link your badge in SXSW GO or SXSW Social, using the SXSW Link Code found in your registration confirmation email. (Pro Tips #1 & 2)

RSVP for Mentor Sessions

Our Mentor Sessions offer one-on-one coaching by professionals from all areas of the tech, film, and music industries. Within the 75 minute duration of Mentor Sessions, there will be five one-on-one meetings lasting 15 minutes each. Mentor Sessions require advance sign-up and access is limited to the badge types listed on the Mentor’s schedule information.

Stay tuned to SXSW News for the latest programming announcements leading up to the March event. Learn more about badge access, event navigational tools, and more at the Attendee Services Hub, your guide through SXSW registrant resources.

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