March 10-19, 2017 Dates & Deadlines

Showcase Applications

SXSW Showcasing Artists benefit from career changing exposure and publicity provided by the amazing mix of influential participants who attend SXSW every year. Showcasing at SXSW means performing in one of Austin’s famous live music venues for 30,000 industry reps, 3,000 media members, and thousands of fans and fellow musicians from all over the world.

Showcase Applications

HÆLOS performs at SXSW Music 2016. Photo by Josh Martinez.

About Showcase Applications


Sonicbids is the exclusive online musical event application platform of the 2017 SXSW Music Festival. Visit to start the application process.

Application Fees and Deadlines

  • SXSW 2017 Early Deadline: Friday, September 9, 2016 at 11:59PM EDT ($35 fee)
  • SXSW 2017 Final Deadline: Friday, October 21, 2016 at 11:59PM EDT ($55 fee)


If you have questions, visit the Showcase FAQ. If you haven’t found your answer there, send an email to

Housing Information

Should your band be accepted as a Showcasing Artist for SXSW 2017, you will have access to a protected block of rooms through SXSW Housing & Travel. While we hold a large number of rooms in Downtown Austin for our artists, they do sell out every year, and are first come, first served among artists. Once you’re given access to your Artist Information page, you are able to make your hotel reservations there. In the meantime, check out SXSW Housing & Travel for more information about our hotels, pricing, reservation policies, and travel information.


Enter A PanelPicker Proposal

SXSW PanelPicker® is now open for proposals. Help shape 2017 SXSW programming by entering your session idea before July 24, 2016, then join the community and vote.

Enter Now

SXSW 2017 Registration

Registration and Housing for SXSW 2017 opens on August 1, 2016.

Learn More
2016 Super Sponsors
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