Sports

March 13-16

Convergence Track

The Sports Track explores the future of competition from a cultural, philosophical, and technological perspective. Topics will include how esports challenge our traditional understanding of competitive athletes, big data’s role in revolutionizing various areas within the sports industry, and reimagining the state of fan engagement.


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2019 Featured Session, Adaptive Athletics: The Rise of the Super Athlete? - Photo by Denise Enriquez

2019 Featured Session, Adaptive Athletics: The Rise of the Super Athlete? - Photo by Denise Enriquez

About Sports Track

 

How Millennials and Gen Z are Changing the Sports Experience

Millennials and Gen Z are changing the game as franchises have had to adapt strategies at a rapid pace to adjust to these changes in consumer attitudes.

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SXSW Gaming Tournament - King of the Hill - 2019 - Photo by Travis Lilley

SXSW Gaming Tournament - King of the Hill - 2019 - Photo by Travis Lilley

EXPLORE 2020 SESSIONS

Building a Sports League from Scratch

The past decade has seen an influx of new sports organizations formed. Two of these upstart entities, The Premier Lacrosse League and BIG3, have broken the mold of traditional sports leagues and gone about creating something completely unforeseen. In this session, Premier Lacrosse League Co-Founder, Player, and Chief Strategy Officer will be joined by BIG3 Founder Jeff Kwatinetz to discuss the strategies and tactics used by both leagues in attempt to disrupt the traditional pro sports model.

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Creating Safe Spaces: Self-Empowerment is a Team Sport

We celebrate the power of sports to unite, but even sports can fall prey to the culture of divisiveness, of our-team-versus-theirs, that draws fault lines through us. So what do we do to build a stronger, supportive community? None of us can rise to our full potential without safe spaces that foster true connection and belonging.

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2020 SPEAKER HIGHLIGHTS

Katie O'Reilly - SXSW 2020 Speaker - Photo Courtesy of Speaker

Katie O’Reilly

Chief Marketing Officer

Philadelphia 76ers

Chris Mumford - SXSW 2020 Speaker - Photo Courtesy of Speaker

Chris Mumford

Professor of Practice

UNC-Chapel Hill

Danita Johnson - SXSW 2020 Speaker - Photo Courtesy of Speaker

Danita Johnson

President & COO

Los Angeles Sparks

Michael Johnson - SXSW 2020 Speaker - Photo Courtesy of Speaker

Michael Johnson

Olympian, Founder & President

Michael Johnson Performance Inc.

Eniola Aluko - SXSW 2020 Speaker - Photo Courtesy of Speaker

Eniola Aluko

Footballer and Olympian

Juventus FC Women

Chris Greeley - SXSW 2020 Speaker - Photo Courtesy of Speaker

Chris Greeley

Commissioner and Head of League Operations

League of Legends North America League Championship Series

Ann Rosenberg - SXSW 2020 Speaker - Photo Courtesy of Speaker

Ann Rosenberg

SVP UN Partnerships

SAP

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600+ PanelPicker® Sessions Announced

Presenting 600+ curated sessions from the SXSW community across our 22 Tracks of Conference programming.

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Browse the 2020 SXSW Schedule

Browse events, build your schedule, and get personalized recommendations for the 2020 SXSW Conference & Festivals.

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About the SXSW Conference

 

SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries.

The SXSW Conference provides an opportunity for global professionals at every level to participate, learn, and network. Featuring a variety of tracks that allow attendees to explore what’s next in the worlds of entertainment, culture, and technology, SXSW proves that the most unexpected discoveries happen when diverse topics and people come together.

Learn more about Keynotes, Featured Speakers, and Session Formats across the 22 Tracks of programming for the 2020 SXSW Conference.

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Attend SXSW 2020

Join the world’s brightest creators March 13-22 at the 2020 SXSW Conference & Festivals. Register to attend and book your hotel to begin your SX adventure!

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Session Formats

Learn more about the session formats for programming tracks at the SXSW Conference.

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