Sports Track

Discuss the trajectory of longtime favorites as well as new sensations in the face of new tech and enthusiastic fans.

Each year, SXSW calls upon its creative global community to help identify innovative new ideas and the visionaries behind them. The majority of Conference sessions are sourced and voted on by the SX community from 2023 PanelPicker®, along with input from SXSW Staff and the PanelPicker Evaluator Committee.

All badges receive primary access to sessions in this track. Stay tuned for Sports track programming announcements throughout the season.

Sports Track presented by Sportico

Sportico (a PMC company) is the default resource for professionals seeking the latest and highest quality news and information in the $500 billion worldwide sports industry. With a robust digital platform, newsletters and events, Sportico delivers breaking headlines and analysis championing the innovation and creativity that will change not only the business of sports, but the world.

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About the SXSW Conference

The SXSW Conference provides an opportunity for global professionals at every level to participate, network, and advance their careers. Explore 25 Tracks of programming across a variety of formats including Keynotes, Featured Speakers, panels, workshops, podcasts, and more.

Sports and The Arts in Web3: Ownership for Athletes and Musicians | SXSW 2022

With deep, emotional connections between athletes, teams, content creators and fans, community is the bedrock of sports and entertainment. As the digital arena continues to evolve and further empower sports talent and artists to build and grow their brands (and followings) locally and globally, President of Blockchain Creative Labs and Chief Information Security Officer of Fox Corporation, Melody Hildebrandt; Head of Digital Assets at UTA, Lesley Silverman; and Daryl Johnston, EVP of Football Operations, USFL and 3 time NFL Super Bowl Champion, will come together to discuss how Web3 will bring talent even closer to fans in new and meaningful ways.