Sports

March 13-16

Convergence Track

The Sports Track explores the future of competition from a cultural, philosophical, and technological perspective. Topics will include how esports challenge our traditional understanding of competitive athletes, big data’s role in revolutionizing various areas within the sports industry, and reimagining the state of fan engagement.


Browse Sports Sessions


2019 Featured Session, Adaptive Athletics: The Rise of the Super Athlete? - Photo by Denise Enriquez

2019 Featured Session, Adaptive Athletics: The Rise of the Super Athlete? - Photo by Denise Enriquez

About Sports Track

 

EXPLORE 2020 SESSIONS

Swiss Army Marketing: A Chat with NBA CMOs

Today, CMOs must be data-driven decision makers, experts on customer experience, social media superstars and masters of storytelling. They’ll talk about what it means to market their teams in 2020, how it’s changed over the years and how that change will only keep accelerating. They’ll talk about engaging the next generation of basketball fans, intertwining pop culture with basketball and how they continue to evolve in the most innovative sports league in the world.

Learn More

The Power of Sport and Activism for Impact

Join a team of activists and sports influencers in a conversation that will focus on the ability of sport to promote meaningful social and environmental change for a better world.

Learn More

2020 SPEAKER HIGHLIGHTS

Katie O'Reilly - SXSW 2020 Speaker - Photo Courtesy of Speaker

Katie O’Reilly

Chief Marketing Officer

Philadelphia 76ers

Chris Mumford - SXSW 2020 Speaker - Photo Courtesy of Speaker

Chris Mumford

Professor of Practice

UNC-Chapel Hill

Danita Johnson - SXSW 2020 Speaker - Photo Courtesy of Speaker

Danita Johnson

President & COO

Los Angeles Sparks

Michael Johnson - SXSW 2020 Speaker - Photo Courtesy of Speaker

Michael Johnson

Olympian, Founder & President

Michael Johnson Performance Inc.

Eniola Aluko - SXSW 2020 Speaker - Photo Courtesy of Speaker

Eniola Aluko

Footballer and Olympian

Juventus FC Women

Chris Greeley - SXSW 2020 Speaker - Photo Courtesy of Speaker

Chris Greeley

Commissioner and Head of League Operations

League of Legends North America League Championship Series

Ann Rosenberg - SXSW 2020 Speaker - Photo Courtesy of Speaker

Ann Rosenberg

SVP UN Partnerships

SAP

Browse Sports Sessions

600+ PanelPicker® Sessions Announced

Presenting 600+ curated sessions from the SXSW community across our 22 Tracks of Conference programming.

View Announcement

Browse the 2020 SXSW Schedule

Browse events, build your schedule, and get personalized recommendations for the 2020 SXSW Conference & Festivals.

Explore Schedule

About the SXSW Conference

 

SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries.

The SXSW Conference provides an opportunity for global professionals at every level to participate, learn, and network. Featuring a variety of tracks that allow attendees to explore what’s next in the worlds of entertainment, culture, and technology, SXSW proves that the most unexpected discoveries happen when diverse topics and people come together.

Learn more about Keynotes, Featured Speakers, and Session Formats across the 22 Tracks of programming for the 2020 SXSW Conference.

Learn More

Attend SXSW 2020

Join the world’s brightest creators March 13-22 at the 2020 SXSW Conference & Festivals. Register to attend and book your hotel to begin your SX adventure!

Register Now

Session Formats

Learn more about the session formats for programming tracks at the SXSW Conference.

Explore Formats

Super Sponsors

Stay Tuned

Sign up to receive the latest announcements, tips, networking invitations and more.