History of SXSW

Founded in 1987 in Austin, Texas, SXSW has emerged as the premier destination for creatives across the globe. Travel back to its origin and flip through the years of speakers, artists, filmmakers, and more in our interactive history timeline.

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Governor Ann Richards and the SXSW Directors photo by Martha Grenon

Governor Ann Richards and the SXSW Directors photo by Martha Grenon

History Intro

 

In 1986, Ronald Reagan was president. “Electronic mail” was used primarily by universities and the military. The Berlin Wall was standing. The Euro did not exist. Many phones used rotary dials to enter numbers. An Apple Macintosh computer with 128 kilobytes of RAM sold for $5,500 (in 2015 dollars). 40 million music CDs were made and sold worldwide.

That same year, a small group of people in Austin, Texas began a series of long discussions about the future of entertainment and media. The meetings were in the offices of The Austin Chronicle, and participants were sworn to secrecy. A fundamental opinion shared by the group was that the local creative and music communities were as talented as anywhere else on the planet, but were severely limited by a lack of exposure outside of Austin.

Music was the uniting factor, but the group had a catholic taste for art and ideas. Inclusiveness and reaching for new things were core values. The solution being discussed was an event that would bring the outside world to Austin for a close-up view.

As the key ideas were formed, recognition grew that Austin was not the only city where this was an issue. For a local event to bring the world to Austin, it needed to have value everywhere. A name was sought that was not restrictive in its concept.

Finally, in October of 1986, the announcement of the first South By Southwest was made. The SXSW group expected initial resistance from the locals, but it was quite the opposite. Almost everyone wanted to be involved. Resistance would come later.

The first event, held in March of 1987, saw an expected 150 registrants swell to 700 on the opening day. As hoped for, Austin’s charm won over the visitors, and SXSW took on a life of its own.

Growth was steady for the first seven years. For SXSW ’94, often remembered for the Johnny Cash keynote/performance, two new events – Interactive and Film – were introduced. It would mark a fundamental shift in how the world viewed SXSW. Still early in the paradigm shift created by the internet, the film and digital communities found a home in SXSW.

The event has changed in many surprising and meaningful ways since 1987, but at its core, SXSW remains a tool for creative people to develop their careers by bringing together people from around the globe to meet, learn and share ideas. (And maybe have a few once-in-a-lifetime experiences.)

– Roland Swenson, CEO of SXSW

History

History

2012
SXSW Music 2012 Keynote Speaker Bruce Springsteen

SXSW 2012 Music Keynote: Bruce Springsteen

182 Panels, Workshops & Sessions | Notable Speakers: Steve Greenberg (Lipps Inc.), Paul Williams, Juanes, Martin Atkins, Ian Astbury, Mark Mothersbaugh, Arlo Guthrie, Nas, Ann and Nancy Wilson of Heart, Donovan

2012
The Paramount Theatre goes wild for the world premiere of HBO’s series’ Girls, followed by the world premiere of 21 Jump Street and a raucous Q&A with Jonah Hill and Channing Tatum.

The Paramount Theatre goes wild for the world premiere of HBO’s series’ Girls, followed by the world premiere of 21 Jump Street and a raucous Q&A with Jonah Hill and Channing Tatum.

Notable Speakers: Willem Dafoe, Richard Linklater, Seth MacFarlane, Cliff Martinez, Mark Mothersbaugh, Kevin Smith, Jeffrey Tambor’s Acting Workshop, Mark Wahlberg, Joss Whedon. World Premiere Film Festival Highlights: Beauty is Embarrassing (Neil Berkeley), Big Easy Express (Emmett Malloy), The Cabin in the Woods (Drew Goddard), Citadel (Ciarán Foy), Eden (Megan Griffiths), Fat Kid Rules the World (Matthew Lillard), Gayby (Jonathan Lisecki), Sequin Raze (Sarah Gertrude Shapiro), Starlet (Sean Baker), Sun Don’t Shine (Amy Seimetz), Waiting for Lightning (Jacob Rosenberg). Notable Talent: Mike Birbiglia, Jack Black, Billy Campbell, Deepak Chopra, Kristen Connolly, Willem Dafoe, Minnie Driver, Lena Dunham, Mark Duplass, Julia Garner, Gina Gershon, Bobcat Goldthwait, Emile Hirsch, Richard Jenkins, Jake Johnson, Alex Karpovsky, Johnny Knoxville, Melissa Leo, Matthew Lillard, Ziggy Marley, Matthew McConaughey, Nick Offerman, Aubrey Plaza, Rob Riggle, Mumford & Sons, Mark Wahlberg, Danny Way, Bradley Whitford, Paul Williams

2012
Amber Case (entrepreneur) at SXSW Interactive 2012

SXSW Interactive Introduces Startup Village® & SXSW Create | Convergence Programming is officially added for Interactive, Film and Music badgeholders.

Keynotes: Baratunde Thurston (baratunde.com), Amber Case (Geoloqi.com), Ray Kurzweil (Kurzweil Technologies) as interviewed by Lev Grossman (Time Magazine), Jennifer Pahlka (Code for America), Bruce Sterling (author) (Closing Remarks). Notable Speakers: Aneesh Chopra, Bing Gordon, Catharine Havasi (MIT Media Lab), Jane McGonigal, Eric Ries (Lean Startup), Alec Ross (US Department of State), Don Tapscott (author), Bob Vila, Jill Abramson (New York Times), Nick Denton (Gawker), Vic Gundotra (Google), George Friedman (Stratfor), Peter Diamandis (XPrize), Ayah Bdeir, Kevin Systrom (Instagram), Leslie Saxon (USC Division of Cadriovascular Medicine), Ben Silbermann (Pinterest)

2013
Outdoor Stage, 2013. Photo by Tye Truitt

“South by Southwest broadly is about bringing people from a wide array of business and creative disciplines together to figure out the future… It’s a forward-thinking event.” -Wired.com

2013
Cafe Tacvba, 2013. Photo by Richard McBlane

2,278 Showcasing Artists Including The Zombies, Icona Pop, Earl Sweatshirt, Chvrches, & Prince | First Grulke Prizes are Awarded

113 Venues & Stages | Notable Showcasing Artists: Emmylou Harris & Rodney Crowell (Nashville TN), Macklemore & Ryan Lewis (Seattle WA), Nick Cave and the Bad Seeds (London UK), The Zombies (St. Albans UK), Michael Kiwanuka (London UK), Joey Bada$$ & Pro Era (Brooklyn NY), Charli XCX (London UK), Icona Pop (Stockholm SWEDEN), Alt-J (Cambridge UK), Earl Sweatshirt (Los Angeles CA), Dawes (Los Angeles CA), Jake Bugg (Nottingham UK), Pharrell Williams (Virginia Beach VA), Kendrick Lamar (Compton CA), Haim (Los Angeles CA), Vampire Weekend (New York NY), John Fogerty (Berkeley CA), Prince (Minneapolis MN), Chvrches (Glasgow UK), Jim James (Louisville KY), Cafe Tacvba (Mexico City MEXICO), Omar Souleyman (Ras Al Ayn SYRIA), Autre Ne Veut (Brooklyn NY), Justin Timberlake (Los Angeles CA), Solange (Houston TX), Green Day (East Bay CA). Grulke Prize Winners: Following the untimely death of SXSW Creative Director Brent Grulke the previous August, the first Grulke Prizes are awarded to Chrvches (Developing Non-US Act), Haim (Developing US Act) and The Flaming Lips (Career Act)

2013
Steve Carrell, Olivia Wilde & Jim Carrey at "The Incredible Burt Wonderstone" world premiere at SXSW Film 2013

Spring Breakers, Cheap Thrills, Drinking Buddies and Good Ol’ Freda running the gamut from the sublime to the ridiculous and back again at SXSW Film

Notable Speakers: Danny Boyle, David Carr, Nick Cave, Michael Cera, Carlton Cuse, Shawn Fanning, Neil Gaiman, Selena Gomez, Harmony Korine, Chuck Lorre, Matthew McConaughey, Sean Parker, Sarah Silverman, Jeffrey Tambor’s Acting Workshop, Reggie Watts, Joss Whedon, Alex Winter, Lauren Zalaznick, Rob Zombie. World Premiere Film Festival Highlights: 12 O’Clock Boys (Lotfy Nathan), Big Joy: The Adventures of James Broughton (Eric Slade & Stephen Silha), Cheap Thrills (E.L. Katz), Downloaded (Alex Winter), Drinking Buddies (Joe Swanberg), Euphonia (Danny Madden), Evil Dead (Fede Alvarez), Good Ol’ Freda (Ryan White), Hours (Eric Heisserer), Maidentrip (Jillian Schlesinger), The Punk Singer (Sini Anderson), The Short Game (Josh Greenbaum), Short Term 12 (Destin Daniel Cretton). Notable Talent: Simon Baker, Elizabeth Blackmore, Rose Byrne, Steve Carell, Jim Carrey, Snoop Dogg, Shiloh Fernandez, James Franco, Selena Gomez, Joseph Gordon-Levitt, Dave Grohl, Jake Johnson, Catherine Keener, Rachel Korine, Brie Larson, Jared Leto, Brit Marling, Matthew McConaughey, Radha Mitchell, Michelle Monaghan, Stevie Nicks, Ellen Page, Paul Rudd, Alexander Skarsgard, Dave Stewart, Lou Taylor Pucci, Paul Walker, Olivia Wilde

2013
Elon Musk (entrepreneur) at SXSW Interactive 2013

Interactive Keynotes: Bre Pettis (MakerBot) (Opening Remarks), Tina Roth Eisenberg (Swiss Miss), Elon Musk (SpaceX) as interviewed by Chris Anderson (3D Robotics), Julie Uhrman (Ouya) as interviewed by Joshua Topolsky (The Verge), Matthew Inman (The Oatmeal), Bruce Sterling (author) (Closing Remarks)

Notable Speakers: Esther Dyson (EDventure Holdings), Yuri Milner (Digital Sky Technologies), Jason Calcanis, Aileen Lee (Cowboy Ventures), Palmer Luckey, Neil Gaiman, Joi Ito, Soledad O’Brien, Dr. Jill Tarter (SETI), Tony Fadell (Nest), Scott McNealy (Wayin). In summer 2013, SXSW branched out away from Austin and held the first SXSW V2V conference in Las Vegas.

2013
Stevie Nicks at SXSW Music 2013

188 Panels, Workshops & Sessions | Music Keynote: Dave Grohl

Notable Speakers: Clive Davis, Richard Thompson, Eric Burdon, Deadmau5 and Richie Hawtin, Jim James, Depeche Mode, Young Guru, 50 Cent, Nick Cave, Shel Talmy, Bootsy Collins and Chuck D, Stevie Nicks, Amanda Palmer

2014
“That small, grass-roots event — which drew 700 people its inaugural year — has since mushroomed into SXSW, one of the largest and most influential gatherings on the planet.”  -USA Today

“That small, grass-roots event — which drew 700 people its inaugural year — has since mushroomed into SXSW, one of the largest and most influential gatherings on the planet.” -USA Today

2014
Foster the People, 2014. Photo by Nam Chau

2,371 Showcasing Artists: Coldplay, Tove Lo, Gary Numan, & The Strypes

Notable Showcasing Artists: División Minúscula (Matamoros MEXICO), Coldplay (London UK), MS MR (New York NY), Wolf Alice (London UK), Wiz Khalifa (Pittsburgh PA), Gruff Rhys (Cardiff UK), The Strypes (Cavan IRELAND), Damon Albarn (London UK), Future Islands (Baltimore MD), Gary Numan (Los Angeles CA), Phantogram (Saratoga Springs NY), Foxboro Hot Tubs (Oakland CA), Phil and Dave Alvin (Los Angeles CA), Aloe Blacc (Los Angeles CA) MØ (Copenhagen DENMARK), Rhett Miller (Dallas TX), Echosmith (Los Angeles CA), Blondie (New York NY), St. Vincent (New York NY), Kelis (New York NY), Hyuna (Seoul SOUTH KOREA), Suzanne Vega (New York NY), Tove Lo (Stockholm SWEDEN). Milestones & Highlights: Take Me to the River showcase with North Mississippi All-Stars, Charlie Musslewhite, Bobby Rush, Ben Cauley and the Royal Horns of Memphis, Big Baby, Snoop Dogg, P-Nut, Al Kapone, Frayser Boy. Grulke Prize Winners: The Strypes (Developing Non-US Act), Future Islands (Developing US Act), Damon Albarn (Career Act)

2014
Music Keynote Speaker: Lady Gaga

Music Keynote Speaker: Lady Gaga

214 Panels, Workshops & Sessions | Notable Speakers: Blondie, Sean “Diddy” Combs, Neil Young, Rahm Emanuel, Jarvis Cocker, Lil Wayne, Damon Wayans, Annie Clark (aka St. Vincent), Stuart Murdoch, Gary Numan, Ana Tijoux

2014
Episodics launch to recognize innovative small-screen content | Film Keynotes: Jason Blum, Lena Dunham, Casey Neistat & Marc Webb

Episodics launch to recognize innovative small-screen content | Film Keynotes: Jason Blum, Lena Dunham, Casey Neistat & Marc Webb

Notable Speakers: Tunde Adebimpe, Fred Armisen, Kevin Bacon, Jason Bateman, Carrie Brownstein, Adam Buxton, Nicolas Cage, Robert Duvall, Jon Favreau, David Gordon Green, Pete Horner of Skywalker Sound, Alejandro Jodorowsky, Mindy Kaling, Leonard Maltin, Jason Schwartzman, Tilda Swinton, Jeffrey Tambor’s Acting Workshop. World Premiere Film Festival Highlights: 10,000KM (Carlos Marques-Marcet), Buzzard (Joel Potrykus), Chef (Jon Favreau), Creep (Patrick Brice), Evolution of a Criminal (Darius Clark Monroe), Harmontown (Neil Berkeley), Honeymoon (Leigh Janiak), Neighbors (Nicholas Stoller), Print the Legend (Luis Lopez & Clay Tweel), Silicon Valley HBO series (Mike Judge), Veronica Mars (Rob Thomas). Memorable Film Festival Screenings: Cesar Chavez (Diego Luna), Cosmos (Brannon Braga & Bill Pope), Grand Budapest Hotel (Wes Anderson). Notable Talent: Wes Anderson, Jason Bateman, Kristen Bell, Hannibal Buress, Nicolas Cage, Jerrod Carmichael, Jemaine Clement, Rosario Dawson, Neil deGrasse Tyson, Zac Efron, America Ferrera, Eva Green, Kathryn Hahn, Dan Harmon, Josh Hartnett, Ethan Hawke, Simon Helberg, John Leguizamo, Juliette Lewis, Diego Luna, Melanie Lynskey, Thomas Middleditch, T.J. Miller, Dick Miller, Christopher Mintz-Plasse, Mike Myers, Kumail Nanjiani, Michael Pena, Imogen Poots, John Ridley, Jason Ritter, Seth Rogen, Alia Shawkat, Jeremy Sisto, Jenny Slate, Martin Starr, Elizabeth Streb, Tilda Swinton, Patrick Wilson, Elijah Wood. SXSports® goes live to address convergence between the entertainment, creative and sporting worlds.

2014
Astrophysicist Neil deGrasse Tyson speaks onstage at the Neil DeGrasse Tyson Keynote during the 2014 SXSW Music, Film + Interactive Festival at Austin Convention Center on March 8, 2014 in Austin, Texas. (Photo by Earl Mcgehee/Getty Images for SXSW)

SXsports, SXSW Gaming Awards, Dewey Winburne Community Service Award, & SXeve Introduced at SXSW Interactive

Keynotes: Austin Kleon (author) (Opening Remarks), Dr. Neil deGrasse Tyson (astrophysicist), Anne Wojcicki (23andMe), Adam Savage (MythBusters), Chelsea Clinton (Clinton Foundation); Bruce Sterling (author) (Closing Remarks). Notable Speakers: Edward Snowden (whistleblower), Shaquile O’Neal (athlete), Ben Horowitz (Andreessen Horowitz), Jade Raymond (Ubisoft Toronto), Julia Allison (The Julia Allison Brand), Randi Zuckerberg (Zuckerberg Media). Notable Sessions: A Virtual Conversation with Edward Snowden; The Growing Impact of Games and Entertainment; Are We All Producers Now?

2015
Audience during Spoon at Auditorium Shores showcase - 2015 SXSW

2,266 Showcasing Artists & 107 Stages: Courtney Barnett, Spoon, Leon Bridges & More

Notable Artists: The Residents (San Francisco CA), Courtney Barnett (Melbourne AUSTRALIA), Spoon (Austin TX), Leon Bridges (Fort Worth TX), Perfume (Hiroshima JAPAN), Hitchhiker (Seoul SOUTH KOREA), Songhoy Blues (Bamako MALI), Kate Tempest (London UK), Angel Olsen (Asheville NC), The Damned (London UK), Stromae (Brussels BELGIUM), Shamir (Las Vegas NV), James Bay (Hitchin UK), Ghostface Killah (New York NY), Seinabo Sey (Stockholm SWEDEN), Rae Sremmurd (Tupelo MS), Laura Marling (London UK), Real Estate (Ridgewood NJ), Vic Mensa (Chicago IL), Soak (Derry UK), Dipset (New York NY), Chance the Rapper & The Social Experiment (Chicago IL), The Church (Sydney AUSTRALIA), Swervedriver (Oxford UK), AWOLNATION (Los Angeles CA), Alvvays (Toronto CANADA), Natalie Prass (Nashville TN), DeJ Loaf (Detroit MI), Rangleklods (Copenhagen DENMARK), Waxahatchee (Philadelphia PA), Portugal. The Man (Anchorage AK), Torres (Brooklyn NY). Grulke Prize Winners: Courtney Barnett (Developing Non-US Act), Leon Bridges (Developing US Act), Spoon (Career Act)

2015
SXSW Music 2015 Keynote Speaker Snoop Dogg

SXSW Music Keynote Speaker: Snoop Dogg

233 Panels, Workshops & Sessions | Notable Speakers: Big Sean, Wyclef Jean, Wynonna Judd, The Church, Shepard Fairey, Will Butler, Paul Krugman, Chuck D, Gloria Trevi, Henry Rollins

2015
SXSW Film 2015 Keynote Speaker Mark Duplass

Amy Schumer’s Trainwreck, Trey Edward Shults’ KRISHA, an Exclusive preview of Mad Max: Fury Road, World Premiere of Furious 7, the North American Premiere of Ex Machina, & the 30th Anniversary Screening of The Breakfast Club | Film Keynotes: Mark Duplass, Ava DuVernay, RZA, Christine Vachon

Notable Speakers: Sandra Adair, Geoff Barrow, Guillermo del Toro, Sally Field, Will Forte, Alex Garland, Ryan Gosling, Brian Grazer, Oscar Isaac, Phil Lord, Julia Louis Dreyfus, Chris Miller, Jeff Nichols, Randall Poster, Gina Prince-Bythewood, John Ridley, Henry Rollins, Amy Schumer, Michael Shannon, Morgan Spurlock, Derek Waters, Beau Willimon. World Premiere Film Festival Highlights: A Brave Heart: The Lizzie Velasquez Story (Sara Bordo), Brand: A Second Coming (Ondi Timoner), Deep Web (Alex Winter), The Final Girls (Todd Strauss-Schulson), Fresno (Jamie Babbit), Hello, My Name is Doris (Michael Showalter), Mavis! (Jessica Edwards), Raiders! (Jeremy Coon & Tim Skousen), Rolling Papers (Mitch Dickman), Sneakerheadz (David T. Friendly & Mick Partridge), Spy (Paul Feig), Steve Jobs: The Man in the Machine (Alex Gibney), The Invitation (Karyn Kusama), and too many more to mention! Notable Talent: Vanessa Bayer, Rose Byrne, Bobby Cannavale, Steve Carell, Billy Crystal, Adam Devine, Robert Duvall, Taissa Farmiga, Will Ferrell, Sally Field, Josh Gad, Tyrese Gibson, Domhnall Gleeson, Ryan Gosling, Max Greenfield, Judy Greer, Rupert Grint, Bill Hader, Colin Hanks, Kevin Hart, Josh Hartnett, Oscar Isaac, Rashida Jones, Natasha Lyonne, Melissa McCarthy, Thomas Middleditch, Adam Pally, Aubrey Plaza, Molly Ringwald, Henry Rollins, Stephen Root, Leon Russell, Rosa Salazar, Amy Schumer, Ally Sheedy, Christian Slater, Mavis Staples, Jason Statham, Gloria Trevi, Reggie Watts, Elijah Wood, Neil Young

2015
Jonah Peretti

SX Health and MedTech Expo Launch | Interactive Keynotes: Paola Antonelli (MoMA), Princess Reema Bint Bandar Al-Saud (Alfa Int’l), Martine Rothblatt (United Therapeutics), Logan Green (Lyft) & Astro Teller (Google[x])

Notable Speakers: Rand Paul (US Senator), Bill Gurley (Benchmark Capital), Malcolm Gladwell (author), Jonah Peretti (Buzzfeed), Gigi Sohn (FCC), Mellody Hobson (Ariel Investments), Eric Garcetti (Mayor of Los Angeles). Notable Sessions: Fair and Open: The FCC’s Broadband Future; Lessons from Buzzfeed; What Tech Startups Should Being Doing Next

2016
President Barack Obama - 2016 SXSW Music, Film + Interactive Festival

“You know a party’s a big deal when the President crashes.” -USA Today

2016
SXSW Keynote: Michelle Obama - 2016 SXSW Music, Film + Interactive Festival

Music Keynotes: Michelle Obama, Tony Visconti & James Prince

378 Panels, Workshops & Sessions | Notable Speakers: Angelique Kidjo, T-Pain, Kelly Rowland, Carmine Appice, Mark Mothersbaugh, Pat Benatar and Neil Giraldo, Nardwuar the Human Serviette, Jessica Hopper (Editorial Director, MTV News), Richie Hawtin, John Doe and Mike Watt, NOFX, Organized Noize, Butch Vig (Producer), Bob Rock (Producer), Mish Way (White Lung), Robert Glasper, Robert Ellis, Talib Kweli, Sadie Dupuis (Speedy Ortiz)

2016
2,224 Showcasing Artists: Iggy Pop, Låpsley, Anderson .Paak & The Free Nationals

2,224 Showcasing Artists: Iggy Pop, Låpsley, Anderson .Paak & The Free Nationals

Notable Artists: Diet Cig (New Paltz NY), Sunflower Bean (New York NY), Car Seat Headrest (Seattle WA), Anderson .Paak & The Free Nationals (Oxnard CA), Loretta Lynn (Hurricane Mills TN), Bleached (Los Angeles CA), Kacey Musgraves (Nashville TN), Jake Bugg (Nottingham UK), Hinds (Madrid SPAIN), Charli XCX (Bishop’s Stortford UK), Mitski (Brooklyn NY), Troye Sivan (Perth AUSTRALIA), Lukas Graham (Copenhagen DENMARK), Fantastic Negrito (Oakland CA), Systema Solar (Cartagena COLOMBIA), Dayme Arocena (Habana CUBA), Margo Price (Nashville TN), Lucky Chops (New York NY), Erykah Badu (Dallas TX), Golden Dawn Arkestra (Austin TX), Shinyribs (Austin TX), Carrie Rodriguez (Austin TX), Jamie xx (London UK), AlunaGeorge (London UK), Deftones (Sacramento CA), George Clinton Parliament Funkadelic (Tallahassee FL), Richie Hawtin (Berlin GERMANY), Moodymann (Detroit MI), Ryan Adams and The Shining (Los Angeles CA), Dua Lipa (London UK), HÆLOS (London UK), Too Short (Oakland CA), Blood Orange (New York NY), Snarky Puppy (Denton TX), Bombino (Agadez NIGER), Protomartyr (Detroit MI), HEALTH (Los Angeles CA), Bayonne (Austin TX), Bill Converse (Austin TX), A Giant Dog (Austin TX), William Harries Graham & The Painted Redstarts (Austin TX), Residual Kid (Austin TX), Intocable (Zapata TX). Grulke Prize Winners: Låpsley (Developing Non-US Act), Anderson .Paak & The Free Nationals (Developing US Act), Iggy Pop (Career Act)

2016
Work-in-progress screenings of Keegan-Michael Key and Jordan Peele’s Keanu & Seth Rogen and Evan Goldberg’s Sausage Party | Film Keynotes: Nelson George, Gale Anne Hurd, Ellen Page and Ian Daniel & Joel Swanberg

Work-in-progress screenings of Keegan-Michael Key and Jordan Peele’s Keanu & Seth Rogen and Evan Goldberg’s Sausage Party | Film Keynotes: Nelson George, Gale Anne Hurd, Ellen Page and Ian Daniel & Joel Swanberg

Notable Speakers: J.J. Abrams, Andrew Bujalski, Don Cheadle, Nonny de la Pena, Mark and Jay Duplass, Joel Edgerton, John Gaeta, Llana Glazer, Ira Glass, Sarah Green, Jake Gyllenhaal, Gaby Hoffmann, Abbi Jacobson, Mike Judge, Barbara Kopple, David Lowery, Rami Malek, Chris Milk, Alia Shawkat, Christian Slater, Kerry Washington. World Premiere Film Festival Highlights: 9 Rides (Matthew A. Cherry), Beware The Slenderman (Irene Taylor Brodsky), Donald Cried (Kris Avedisian), Don’t Think Twice (Mike Birbiglia), Everybody Wants Some (Richard Linklater), In a Valley of Violence (Ti West), Jean of the Joneses (Stella Meghie), Master Cleanse (Bobby Miller), My Blind Brother (Sophie Goodhart), Operator (Logan Kibbens), Pee-wee’s Big Holiday (John Lee), Preacher (Seth Rogen, Evan Goldberg), The Bandit (Jesse Moss), Tony Robbins: I am Not Your Guru (Joe Berlinger), TOWER (Keith Maitland), Transpecos (Greg Kwedar), Vice Principals (Jody Hill, David Gordon Green, Danny McBride). Notable Talent: J.J. Abrams, Mike Birbliglia, Betsy Brandt, James Caan, Don Cheadle, Dominic Cooper, Kirsten Dunst, Joel Edgerton, Patrick Fugit, Walter Goggins, Jake Gyllenhaal, Ethan Hawke, Tyler Hoechlin, Gaby Hoffmann, Gillian Jacobs, Zoe Kazan, Keegan-Michael Key, Robert Klein, Nick Kroll, Rami Malek, Joe Manganiello, Tatiana Maslany, Danny McBride, Thomas Middleditch, Ruth Negga, Ellen Page, Jordan Peele, Michael Peña, Lily Rabe, Paul Reubens, Burt Reynolds, Seth Rogen, Michael Shannon, Alia Shawkat, Alexander Skarsgård, Jenny Slate, Christian Slater, Martin Starr, Kerry Washington, Mae Whitman, Elijah Wood

2016
Brene Brown at SXSW Interactive 2016

Interactive Keynotes: President Barack Obama with Evan Smith of the Texas Tribune, Casey Gerald (MBA’s Across America), Dr. Brene Brown Keynote (Best-selling author), Trae Vassallo & Michele Madasnky (co-authors of Elephant in the Valley) Kevin Plank Keynote (Under Armour) & Andy Puddicombe (Headspace)

Notable Speakers: Stewart Butterfield (Slack), Jose Andres (chef, SouthBites, convergence), Amber Venz (rewardStyle, SXstyle, Convergence), Megan Smith (CTO of the United States)

2017
“SXSW 2017 is a mélange of ideas for those who are willing to think outside the box. It is difficult to classify this event, for it is more than just a festival for music, film, or technology. By meshing all these fields together, it forces the participant to realize that new, rich ideas emerge when concepts cross multiple boundaries.”  -NBCNews

“SXSW 2017 is a mélange of ideas for those who are willing to think outside the box. It is difficult to classify this event, for it is more than just a festival for music, film, or technology. By meshing all these fields together, it forces the participant to realize that new, rich ideas emerge when concepts cross multiple boundaries.” -NBCNews

2017
SXSW Conference Becomes a unified event with 24 tracks across Interactive, Film, Music & Convergence

SXSW Conference Becomes a unified event with 24 tracks across Interactive, Film, Music & Convergence

Keynotes Interactive: Jennifer Doudna, Adam Grant, and Yasmin Green

Keynotes Film: Lee Daniels, Gareth Edwards, and Jill Soloway

Keynotes Music: Garth Brooks, Zane Lowe, and Nile Rodgers

Keynotes Convergence: Cory Richards and Jessica Shortall

2017
A$AP Rocky and Gorden Wagener speak onstage at their Featured Session: Using Design "Differently" to Make a Difference.

2017 SXSW Conference Speakers Include: Bob Odenkirk and Fred Armisen, A$AP Ferg, Tim Ferriss & More

Notable Speakers – Interactive and Convergence Tracks: Dean Baquet, Senator Cory Booker, Anthony Bossis, Amber Venz Box, Diane Bryant, Steve Case, Vint Cerf, Scott Cook, Beth Comstock, Andrew Coy, Kate Crawford, Mark Cuban, Nick Denton, Gregory F. Fenves, Tim Ferriss, Bill Ford, Jeff Goodby, Jonathan Greenblatt, Dr. Ryuichiro Higashinaka, Dr. Hiroshi Ishiguro, Van Jones, Guy Kawasaki, David Karp, Parag Khanna, Marie “KonMari” Kondo, Amy Kurzweil, Ray Kurzweil, Adam Lyons, Dan Lyons, Michele Madansky, Bob Metcalfe, Kimbal Musk, Doug Newcomb, Alexis Ohanian, Peggy Orenstein, Sonya M. Pryor-Jones, Cecile Richards, Will Roper, Jim Rutenberg, Adam Savage, Evan Smith, Bruce Sterling, Cheryl Strayed, Lisen Stromberg, Kara Swisher, Noor Tagouri, Nick Thompson, Ingrid Vanderveldt, Gary Vaynerchuk, Leslie Wingo, Whitney Wolfe, and Dr. Dieter Zetsche

Notable Speakers- Film Tracks: Cheryl Boone Isaacs, Game of Thrones showrunners David Benioff and D.B. Weiss with Maisie Williams and Sophie Turner; Wagner Moura and Alice Braga; Bob Odenkirk and Fred Armisen; Nick Offerman and Nick Kroll; Melanie Lynsky and Megan Griffiths; and Julia Louis-Dreyfus and the cast of Veep

Notable Speakers – Music Tracks: Cindy Wilson (B-52s), Boyfriend, Darryl McDaniels (Run DMC), Mick Fleetwood, Mike Posner, Krist Novoselic, Rachael Ray, Sammy Hagar, Residente, A$AP Ferg, T.I., Lou Adler, Paul Tollett, Britt Daniel, Mac McCaughan, Talib Kweli, Nardwuar the Human Serviette, Snoop Dogg, Warren G, Steve Martin, and Dez Dickerson

2017
SXSW Music Festival | 2,085 Showcasing Artists & 104 Stages

SXSW Music Festival | 2,085 Showcasing Artists & 104 Stages

Notable Artists: Garth Brooks (Tulsa, OK), Grupo Fantasma (Austin, TX), The Roots (Philadelphia, PA), Lady Antebellum (Nashville, TN),Turquoise Jeep (Atlanta, GA), Blaenavon (Liphook, UK), Cherry Glazerr (Los Angeles, CA), Suzanne Ciani (San Francisco, CA), Sven Helbig (Dresden, Germany), Graham Reynolds (Austin, TX), Bilal (Philadelphia, PA), Orpheu The Wizard (Amsterdam, Netherlands), Walker Lukens (Austin, TX), Benjamin Booker (Virginia Beach, VA), Chicano Batman (Los Angeles, CA), Quin Galavis (Austin, TX), Lizzo (Minneapolis, MN), Hurray For The Riff Raff (Bronx, NY), Bridgit Mendler (Los Angeles, CA), Kano (London, UK), Wu-Tang Clan (Staten Island, NY), Thievery Corporation (Washington, DC), Future Islands (Baltimore, MD), Sam Gellaitry (Stirling, UK), Girlpool (Los Angeles, CA), Metro Boomin (Atlanta, GA), 2 CHAINZ (Atlanta, GA), AJ Tracey (London, UK), Noname (Chicago, IL), French Montana (New York, NY), Residente (San Juan, Puerto Rico), Hippo Campus (Woodbury, MN), Sundara Karma (Reading, UK), Sigrid (Ålesund, Norway), Grandaddy (Modesto, CA), Gucci Mane (Atlanta, GA), Let’s Eat Grandma (Norwich, UK), Marie Davidson (Montreal, Canada), Lil Wayne (New Orleans, LA), Cindy Wilson (Athens, GA), Jidenna (Wisconsin Rapids, WI), Solange (Houston, TX), Priests (Washington, DC), Pussy Riot Theatre (Moscow, Russia), S U R V I V E (Austin, TX), Forth Wanderers (Montclair, NJ), The Drums (New York, NY), Jain (Paris, France), The Lemon Twigs (Hicksville, NY), Sweet Spirit (Austin, TX), Jimmy Eat World (Phoenix, AZ), Sløtface (Oslo, Norway), Maleek Berry (London, UK), Charly Black (Trelawny, Jamaica), Red Velvet (Seoul, South Korea), La Dame Blanche (Pinar Del Rio, Cuba).

Grulke Prize Winners: Jain (Developing Non-US Act), The Lemon Twigs (Developing US Act), and Robyn Hitchcock (Career Act)

2017

SXSW Film Festival | Edgar Wright’s Baby Driver, James Franco’s comedy masterclass, The Disaster Artist, and the Charlize Theron stunner, Atomic Blonde

Notable 2017 Premieres: Films – Baby Driver, The Disaster Artist, Atomic Blonde, Most Beautiful Island, The Work, Gemini, Mr. Roosevelt, Small Town Crime, Infinity Baby, Two Pigeons, May it Last: A Portrait of The Avett Brothers, Spettacolo, Lucky. Episodics – American Gods, Dear White People.

Notable 2017 Talent: Michael Fassbender, Rooney Mara, Nick Offerman, Jon Hamm, Ansel Elgort, Frank Oz, Jake Johnson, Josh Duhamel, Bill Pullman, John Hawkes, Octavia Spencer, Anthony Anderson, Charlize Theron, James McAvoy, Nick Thune, Noel Wells, Megan Mullally, Kevin Corrigan, Martin Starr, George Lazenby, Pierce Brosnan, Lola Kirke, Zoe Kravitz, John Cho, James Franco, Dave Franco, Seth Rogen, Alison Brie, Melissa McCarthy, Armie Hammer, Melissa Leo, Josh Lucas, Juno Temple, Peter Fonda, Judd Apatow, Kumail Nanjiani, Jake Gyllenhaal, Rebecca Ferguson, Ryan Reynolds, John Carroll Lynch, GianCarlo Esposito, Lena Olin, Stephanie Beatriz, Danny McBride, Ridley Scott, Katherine Waterston, Wyatt Cenac, Bill Nye, Francesca Eastwood, Harry Dean Stanton, Jim Caviezel, Matt Bomer, Ari Graynor, Katherine Moennig

2018
Keynote Barry Jenkins – Photo by Travis P. Ball/Getty images

2018 SXSW Conference Keynotes

Keynotes Interactive: Esther Perel, and Melinda Gates
Keynotes Conversation: Linda Perry and Kerry Brown
Keynotes Film: Barry Jenkins, and Darren Aronofsky
Keynotes Music: Lyor Cohen
Keynotes Convergence: Mayor Sadiq Khan, Nonny de la Peña, Ta-Nehisi Coates, and whurley

2018
Billie Eilish - Photo by Nolan Weinschenk

SXSW Music Festival Showcasing Artists Include Jay Park, Billie Eilish, Khalid & Starcrawler

2,058 Showcasing Artists, 304 Panels, Workshops & Sessions, 100 Venues & Stages | Notable Artists: Jay Park (Seoul SOUTH KOREA), Nathaniel Rateliff & The Night Sweats (Denver CO), Keith Urban (Nashville TN), Khalid (El Paso TX), Billie Eilish (Highland Park CA), Rae Sremmurd (Atlanta GA), METZ (Toronto CANADA), Max Richter (London UK-ENGLAND), AJ Tracey (London UK-ENGLAND), Bad Gyal (Barcelona SPAIN), Sunflower Bean (New York NY), Kelela (Washington DC), Princess Nokia (New York NY), Andrew W.K. (New York NY), Sylvan Esso (Durham NC), Suzi Wu (London UK-ENGLAND), Nancy Whang (Brooklyn NY), IDLES (Bristol UK-ENGLAND), Sudan Archives (Los Angeles CA), Snail Mail (Baltimore MD), Pussy Riot (Moscow RUSSIA), Action Bronson (Queens NY), The Marías (Los Angeles CA), Cuco (Hawthorne CA), Moses Boyd – Solo X (London UK-ENGLAND), Pale Waves (Manchester UK-ENGLAND), Gaz Coombes (Oxford UK-ENGLAND), Goat Girl (London UK-ENGLAND), Cut Copy (Melbourne AUSTRALIA), Tinashe (Los Angeles CA), Talib Kweli (Brooklyn NY), Stella Donnelly (Fremantle AUSTRALIA), Roky Erickson (Austin TX), Preservation Hall Jazz Band (New Orleans LA), Lucy Dacus (Richmond VA), Tennis (Denver CO), Bully (Nashville TN), Zara McFarlane (Dagenham UK-ENGLAND), Soccer Mommy (Nashville TN), Duckwrth (Los Angeles CA), Shamir (Las Vegas NV), BODEGA (Brooklyn NY), Hatchie (Brisbane AUSTRALIA)

Grulke Prize Winners: Jade Bird (Developing Non-US Act), Starcrawler (Developing US Act), and Todd Rundgren (Career Act)

2018
Emily Blunt and John Krasinski before the World Premiere of A Quiet Place, SXSW 2018’s Opening Night Film.

Film Festival: A Quiet Place, Blockers, Ready Player One, Isle of Dogs (North American Premiere) Thunder Road & More

Notable Films: – A Quiet Place, Blockers, Ready Player One, Isle of Dogs (North American Premiere) Thunder Road, The New Romantic, First Match, Jinn, People’s Republic of Desire,TransMilitary, Galveston, Support the Girls, A Vigilante, The Dawn Wall, The Director and the Jedi, Profile, Prospect, Upgrade, All Square. Episodics – Vida, The Last O.G., Barry.

Notable Talent: John Krasiniski, Emily Blunt, Leslie Mann, Ike Barinholtz, John Cena, Bill Murray, Jeff Goldblum, Wes Anderson, Abbi Jacobson, Dave Franco, Ben Foster, Elle Fanning, Rachel Bloom, Adam Pally, Regina Hall, Olivia Wilde, Molly Shannon, Rian Johnson, Mark Hamill, Lena Waithe, Steven Spielberg, Jason Blum, Tiffany Haddish, Tracy Morgan, Bill Hadar, Ethan Hawke, Spike Lee, Boots Riley, Armie Hammer, Steven Yeun, Omari Hardwick, Jermaine Fowler. Milo Ventimiglia, Mandy Moore, Justin Hartley, Dan Fogelman, Jay Duplass, Edie Falco, Danny McBride, Josh Brolin, Jim Gaffigan, Daryl Hannah, Nick Offerman, Vera Farmiga, Bob Balaban, Evan Peters, Lauren Lapkus, Lucy Hale, Jason Schwartzman

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