SXSW Art Program

March 9-17. The SXSW Art Program creates a platform for visual artists to connect with international leaders in the fields of music, film, and technology by showcasing innovative projects and hosting discussions during SXSW. In 2018, you’ll experience one-of-a-kind art installations by both established and emerging artists throughout SXSW venues and throughout Austin.

SXSW Art Program

Infinity Room by Refik Anadol - Photo courtesy of the artist

Super Sponsors

About SXSW Art Program


The SXSW Art Program showcases experiential and conceptual visual artworks that apply emerging technologies and immersive environments to spark discovery, inspiration, and connection. Incorporated into the broader ecosystem of creativity and innovation at SXSW, the art program serves as a launching point for collaborations and discussions around the role of visual and digital media arts in culture, technology, and the public realm.

Official selections of the SXSW Art program are chosen on the basis of their ability to enhance the landscape of the SXSW Conferences and Festivals and bring meaningful inspiration, joy, and discovery to attendees. We strive to showcase work from both emerging and established artists whose vision reflects the values of SXSW, including creativity, culture, storytelling, innovation, and social engagement.

The SXSW Art program offers artists a unique platform to show their work within one of the most diverse, collaborative, and inventive communities in the world. Artists will have the opportunity to engage with individuals and organizations across many sectors, while debuting their work in front of the creative communities that converge at SXSW in Austin.

Early Entry Deadline: Friday, August 11, 2017 ($25 fee)
Official Deadline: Sunday, September 10, 2017 at 11:59pm PT ($50 fee)
Late Deadline: Friday, September 29, 2017 ($65 fee)

Applications for the 2018 season are now closed.


Register to Attend SXSW 2018

Join us for unparalleled discovery, networking, and inspiration at the 2018 SXSW Conference & Festivals in Austin, Texas from March 9-18.

Register Now

Contact Us to Exhibit

Interested in exhibiting at SXSW? Fill out the form to get in touch with a SXSW representative.

Contact Us

Advisory Board


The SXSW Art Program advisory board is comprised of leaders from all backgrounds in The Arts and Creative Sector. Board members include representatives of the community such as artists, curators, and event professionals from all over the world, each offering unique and diverse perspectives.

They lend their industry expertise as they evaluate the art program’s proposals to assist SXSW Art Program selections. These individuals are instrumental to the success of the SXSW Art Program and their hard work, diligence, and support in shaping our program is very appreciated.

SXSW 2018 Advisory Board Members

Andi Scull Cheatham

Executive Producer, HOPE Events Inc
Andi Scull Cheatham is an Asian-American producer specializing in non-traditional events and creative program development. She graduated from the Texas Creative Sequence at the University of Texas (Austin) and has worked behind the scenes of major films, campaigns, and events for over 20 years. She is the Executive Producer and founder of the HOPE (Helping Other People Everywhere) Campaign and HOPE Events Inc. the Austin based non-profit producing HOPE Farmers Market and HOPE Outdoor Gallery.

Andrea Mellard

Director of Public Programs & Public Engagements, The Contemporary Austin
Andrea Mellard curates programming and educational opportunities for the museum’s two distinct sites—one urban and the other natural—to bring audiences together to investigate art. Recent projects bring the work of Charles Atlas, Janine Antoni & Stephen Petronio, Sanford Biggers, Ragnar Kjartansson, Mark Mothersbaugh, and Lucky Dragons to Austin, while Crit Group program works with local artists. She aims to start conversations about art with people of all ages and fuel the city’s creative spirit.

Andria Hickey

Senior Curator, MOCA Cleveland
Andria Hickey is the Senior Curator at MOCA Cleveland where she provides the vision for MOCA’s exhibition program. Prior to her appointment in 2016, Hickey served as Curator at Public Art Fund in New York City, where for five years she organized significant exhibitions throughout the city by artists such as Erin Shirreff, Amanda Ross-Ho, Danh Vo, Monika Sosnowska, Alice Channer, Hank Willis Thomas, Sam Falls and Oscar Tuazon, among others. Prior to the Public Art Fund, she was curator at Art in General in New York; and from 2007-2010 she was a curatorial fellow in the department of Visual Arts at the Walker Art Center in Minneapolis. Hickey completed her MA in Art History at Concordia University in Montreal; she has lectured broadly and her written work has been published in a wide variety of journals and exhibition catalogues. Upcoming projects include “A Poethical Wager,” a group show featuring 11 international artists and a two-person exhibition with Tauba Auerbach and Eliane Radigue.

Ariel Saldivar

Vice President in Artist Relations, Twyla
Ariel Saldivar is the vice president of artist relations at Twyla, where she oversees curation, art fairs, unique artist activations and collections. Prior to Twyla, she founded and served as the executive director of ArtPrize Dallas, an international art competition and was also the director of The Goss-Michael Foundation (founded by the late George Michael and Kenny Goss), one of the leading contemporary British art collections in the United States. She currently serves on the SXSW Art Advisory Board in Austin and the Oak Cliff Foundation in Dallas.

Bettina Korek

Commissioner, Los Angeles Arts Commission,
Founder of ForYourArt

Korek founded ForYourArt in 2006 as an experiment that blends cultural and social enterprise to create new platforms of support for artists. Guided by tenets of generosity and adaptability, ForYourArt facilitates collaborations that connect the art world to the world around it.

Bill Shapiro

Former Editor-in-Chief at LIFE Magazine
He is the author of Gus & Me, a children’s book he co-wrote with Keith Richards, Other People’s Love Letters, and the forthcoming Just One Thing (Fall, 2018). He curates fine-art photography exhibits and serves as an editorial and photography consultant. On Instagram, he’s @billshapiro

Elena Soboleva

Curator of Special Projects, Artsy
Contemporary Art Specialist who leads Special Projects at Artsy. Working in advising private collectors and developing custom art fair programming through online and offline channels. Passionate about integrating creativity with innovation.

Hank Willis Thomas

Artist, Hank Willis Thomas Studio
Hank Willis Thomas is a conceptual artist working primarily with themes related to identity, history and popular culture. Thomas’ work is in numerous public collections including the Museum of Modern Art New York, the Solomon R. Guggenheim Museum, the Whitney Museum of American Art, among others. His collaborative projects include Question Bridge: Black Males, In Search Of The Truth (The Truth Booth), and For Freedoms which Thomas co-founded in 2016 as the first artist-run super PAC.

Jamie Bennett

Executive Director, ArtPlace America
Jamie Bennett is the executive director of ArtPlace America, a partnership among 16 foundations that has invested $96 million across communities of all sizes toward positioning arts and culture as a core sector of community planning and development by inspiring, equipping, and connecting people who lead and execute creative placemaking projects. Previously, Jamie worked at the National Endowment for the Arts, the NYC Department of Cultural Affairs, the Agnes Gund Foundation, and The Museum of Modern Art.

Jean-Christophe Harel

Business Development Executive
Jean-Christophe Harel is an executive consultant, with twenty years of experience in international development, strategic marketing and event production, passionate about inserting arts and cultural value into the business plan.Jean-Christophe provides strategic services to high-profile companies, technology start-ups, personalities, agencies and events such as Christie’s, Puig, Paris Photo, FIAC, The Walt Disney Company, Paramount Studios,Twyla, Universal Music Group, Reed Exhibtions, BMW, Paul McCartney, Fall Out Boy amongst others.

Jesse Sachs

Senior Strategist, Versus Creative
Jesse Sachs has 10+ years experience in festivals and experiences ranging in size from 2,000 to 200,000+ attendees. In his five years in Special Projects at SXSW, he launched various new programs and verticals for the company and worked with multiple strategic partners. Currently Jesse is a senior strategist at Versus Creative, a strategy firm specializing in fan engagement bridging the digital and physical worlds. He works closely with brands like Spotify on festival strategy and creative partnerships.

Josette Melchor

Executive Director & Found of
A Human classified as a Community Organizer, Curator, Entrepreneur, DJ, Queer Mexican Woman programming life at the intersection of art and technology based in San Francisco. She founded Gray Area Foundation for the Arts– a leading nonprofit media arts center– more than a decade ago and is driven to serve diverse audiences with her work.

Julia Kaganskiy

Director, New Inc
Julia Kaganskiy is a recognized cultural producer across art and technology. She previously served as global editor of the Creators Project, a partnership between VICE Media Group and Intel. In 2010, she founded #ArtsTech Meetup, an initiative that brings together digital artists and professionals from New York’s museums, galleries, and art-related start-ups. In 2012, she was profiled in the AOL/PBS series “MAKERS,” which honored women leaders. In 2015, she was named in Crain’s New York Business’s 40 Under 40 list, and has been cited by Fast Company (2011) and Business Insider (2013) as one of the most influential women in technology.

Justin Bolognino

Chief Experience Officer, META: The Art of Being There
Justin Bolognino’s (the “g” is silent) endeavors are threaded by experiential, real-time design and technology focused on revealing hidden human connections. The “Synchronicity Architect” is Founder and CEO of META: The Art of Being There, designer and curator of The Lab at Panorama, founder of Learned Evolution, Silent G Farms, and #FEED powered by Twitter, and was Creative & Media Director at Brooklyn Bowl from its inception.

Kim Cook

Director, Art & Civic Engagement, Burning Man
Kim joined Burning Man in 2015 as Director of Art & Civic Engagement which includes the global network. With an M.A. in Arts & Consciousness, a B.A. in Performing Arts, and as a Kennedy Center Fellow, Kim has worked in strategic collaboration, cross-sector partnerships, and creative placemaking for over 20 years. From 2013-2015 Kim served as the President of the Arts Council New Orleans where she created “Youth Solutions”, a collaborative project to address youth trauma and blight through artist and design education partnerships, and launched “LUNA Fete”, a festival of art, light, and technology.

Lana Carlson

Founder & Curator, POP Austin
Lana Carlson is the Head Curator of Pop Austin International Art Show. Lana has an extensive education in Arts and Business and is fluent in English, French and Russian. She has curated exhibitions in museums and participated in art fairs around the world. As founder of Modern Art Gallery in Paris and St. Petersbourg, she orchestrated the first ever Rodin exhibition in two Russian state museums. Most recently, Lana has developed a unique concept for online art sales.

Marshall Birnbaum

Director, Summit Arts Foundation
Marshall Birnbaum is the Director of the Summit Arts Foundation based in Eden, Utah. The Summit Arts Foundation is a non-profit focused on the myriad of ways that creativity helps build community and instills appreciation for Utah’s beautiful natural landscape. Prior to directing the Summit Arts Foundation, Marshall had established the Summit Artist in Residence program, a hybrid artist residency based at Summit Powder Mountain that has supported hundreds of artists from around the world.

Morgan Catalina

Principal + Creative Director, Out-Of-Office
Morgan Catalina curates and produces experiences that build community around art, science and technology. In 2016, she founded Out-Of-Office as a platform to support pioneering experiments in the arts, host inclusive dialogue about the future, and foster international exchange. Her goal is to bring creative people together to solve social and environmental issues through engaging new formats. Previously, Morgan produced SXSW Eco and co-founded the SXSW Art Program, and is currently based in Amsterdam.

Robert Kloos

Consulate General of the Netherlands in New York
Robert Kloos is the Director for Visual Arts, Architecture & Design at the Consulate General of the Netherlands in New York. His aim is to promote cultural exchange between the Netherlands and the U.S. Robert also oversees a set of social media platforms under the title Dutch Culture USA that feature all Dutch art and cultural disciplines in the U.S.

Sara Fitzmaurice

CEO & President, FITZ & CO
Sara founded FITZ & CO in 1995 to work in advancing arts internationally. Over the past 20+ years, she has served as a strategic advisor to more than 150 international clients engaged in the arts. Her expertise is in strategic public relations and digital marketing for museums, art fairs, foundations, galleries, online platforms and luxury brands that support the arts. Clients include: Art Basel, which has been a client since 1996, Aspen Art Museum, Brooklyn Museum, eBay, Instagram, Rolls-Royce, among others.

Zoe Crosher

Named a “prominent Los Angeles artist” by The New York Times, Crosher’s work is included in various international, private and museum collections. In 2012, she took part in MoMA’s New Photography show, and in 2011 she was a recipient of the prestigious “Art Here and Now Award,” awarded by the LACMA. From 2013-2015, Crosher collaborated with the Los Angeles Nomadic Division (LAND) on The Manifest Destiny Billboard Project, for which she received the 2015 Smithsonian Ingenuity of the Year Award. She is the founder and president of the Los Angeles branch of The Fainting Club and a fellow at the Royal Society of the Arts in London.

Capital One logo
Austin Chronicle logo

Stay Tuned

Sign up to receive the latest announcements, tips, networking invitations and more.